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Group Photo: Jordan 23 Designers And Their Creativity

2008/1/25 0:00:00 10675

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Sinker Hatfield field, President of Nike innovation design and special projects, has left traces of Nike and JORDAN brands in many popular and fashionable shoes, ranging from Air Jordan III to Air Jordan XV, as well as 20th anniversary commemorative Air Jordan XX.

In 2008, the JORDAN brand launched the latest generation of Air Jordan, the most outstanding basketball shoes in history, and Air Jordan XX3, which is innovative and lasting.

Zink Hatfield supervises the special design projects of Nike and JORDAN brand, including items beyond conventional product design, and is also responsible for formal design review.

He designs a new Air Jordan basketball shoes every year, and also creates environmental footwear and track and field spikes.

Sinker is the creative director of Lebron James (LeBron Jame) project. He designs sports shoes for Kobe Bryant (Kobe Bryant) and Lance Armstrong (Lance Armstrong), and also serves as a young designer instructor at Nike.

Sinker has made numerous achievements in Nike, including the design of the first Lebron James sports shoes and the design of pole vaulting sneakers for the former world record holder Stacy Dragila (Stacy Dragila).

Xinke's products include original Air Pack Series (including the first Visi-Air sports shoes - Air Max), Peter Sampras (Pete Sampras) tennis shoes, Andrew Agassi (Andre Agassi) sports shoes and costumes, and original Air Air.

Zink first proposed that JORDAN brand become a brand independent of Nike but let Michael Jordan directly participate in the design.

The JORDAN brand was first introduced in 1997. Now it has grown into a high-end sports product integrating footwear, clothing and accessories.

Sinker also invented the industry's first multi-functional training shoes Air Trainer.

Sinker once saw in the gym that gymnasts could wear all kinds of jumping movements in the same pair of sports shoes, which inspired him to create an independent multi-purpose training shoe category, and multi-functional training shoes were born.

Other works of sinker include creative director and product designer.

Prior to Nike, Xinke was an independent architect of Eugene, Oregon.

He also worked as an architect in Balzhiser group.

Mark (Figure 2), Mark Smith, is the creative director of Nike's special projects. He is responsible for the innovative and unique concept of Nike's products, image and technology in Nike.

Part of his responsibilities include monitoring Michael Jordan's motorcycle racing team's creative direction and Nike product cooperation project, as well as vice president Tinker Hatfield's right-hand man.

Smith also participated in the AIR JORDAN XX project and worked with Hatfield to develop the upcoming AIR JORDAN XX3.

At present, he is working on the graphic design of the 2008 Olympic Games and designing a new advanced research and development space at Nike global headquarters.

Before serving as his current position, Smith served as a senior designer of creative kitchen, a Hatfield co author and a fashion designer.

In 1989, Smith was hired by Nike's current president, Mark Parker, as a designer. He asked him to design first-class quality jacket for school athletes, which is very close to the style of the movie props, but it is a real future style jacket of the concept. "Parker"

Before joining Nike, Smith used to be the designer of Maui and Sons Surf, and he served as vice president of Vans design department in 2000.

Smith received a bachelor's degree in advertising from the International University of America and a Bachelor of Arts Degree in graphic design / packaging from art and Design Institute.

Smith's two children are already more than 10 years old. He is also a music lover, artist and writer.

AIR is the inspiration for every JORDAN sneaker of the AIR.