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Beijing'S High-End Shoes And Clothing Market, "Foreign Brands" Flood

2012/4/1 8:00:00 34

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The High-End Brand Of Clothing And Footwear Industry

Italy government agencies to fight against counterfeiting in China, unveiled many "pseudo Italy brand" mysterious veil.

Reporters interviewed recently found that not only Italy, but also France, Britain, Germany and so on.

Especially in the middle and high-end market, the appearance of local brands in shopping malls has long gone.

Rare pure local brands in shopping malls

In Beijing Cui Wei building, the reporter found the "Ster Luna" of the Italy Foreign Trade Commission's counterfeiting list.

Sales staff still plausibly said that this is a brand from Italy, the material is Italy imported cowhide, made in China.

Reporters found that the brand

shoes

The unit price is more than 1000 yuan, and there are very few discounts.

Sales staff said that the value of money, "look at the texture of the leather, and the style, the domestic brand can not be done at all."

The reporter wanted to find a comparison of domestic brand shoes, and turned around to find several domestic shoes.

In the whole area of shoes and bags, all eyes are "foreign brands": Spain's Patrcia, tigrisso, Italy's Le saunda, Spain, and Romania's.

In Beijing Yansha friendship mall Jin Yuan shop, the reporter counted the footwear brand located on the two floor.

In a total of 27 shoe stores, in addition to two brands can not know the brand, known brand registration of 25 footwear brands, only "took card" is one of Guangdong's own brand (at the same time, the sales agent part of Italy made locally.

Italy

Brand, the rest of the 24 footwear brands are from overseas.

Among the 24 overseas brands, there are 11 Italy brands, 3 German brands, two Spanish brands, two French brands, two American brands, two British brands, one Danish brand and one Hongkong brand.

Among the 24 "pure foreign brands", the US brand Jeep is made entirely in China, and 9 overseas brands are made in China, some are made in foreign countries, and the other 14 overseas brands are all foreign countries.

Among them, 6 Italy brands and two Spanish brands are all made by local brands.

The price of shoes is almost 4 figures. It is hard to find shoes with hundreds of dollars and a pair of shoes.

Foreign brands made in China

Similarly, the men's clothing on the two floor of Jin Yuan shop, Beijing Yansha friendship mall, can hardly find a brand without name.

Italy has the largest number of brands, including British, French and German brands, as well as many local brands with foreign names.

The universal selling price of these men's clothes is thousands or thousands of dollars.

Unlike footwear, most of the "European brand" men's products are produced in mainland China's Shanghai, Guangdong and other places. Only the German Maya trousers are made in Romania.

Quite a lot of men's clothing at a high price. Salesmen all say that they use imported fabrics.

The salesman of the British men's clothing brand "Edward ADH" told reporters that the mall is selling high-end clothing. Now the gap between the rich and the poor is large, and the rich have the pursuit of high quality clothing. Therefore, it is not surprising that a suit made of imported high-quality fabrics is priced at 10000 yuan.

In a Menswear store in another shopping mall, several brands of salesmen said that their brands were registered in Italy, France and other places, but the nationality and manufacturers of the company were in China, so called "foreign countries".

brand

In fact, only Chinese companies have registered abroad.

Some local brands will hire designers to design styles in France and Italy in order to improve their design level.

In men's wear stores, "international brand", "imported fabric" and "European designer design" are becoming popular selling points for all brands.