Chengdu Old People Are All Cottage Goods &Nbsp; Italy Has No Brand.

The Italy Foreign Trade Commission said that "Italy old man head International Development Group" does not exist in Italy and Hongkong.

Experts say that the old people take advantage of the international identity to seize the consumer's vanity psychology to grab the market, which is a kind of invisible fraud and consumers can claim compensation.

In Italy's Foreign Trade Commission's intellectual property department's fake list, there is a well-known brand of old people.

In the 80s of the last century, the old man was a hot selling brand with crocodiles and playboys.

But according to the Italian side, there is no such brand in Italy. Its "Italy background" and its long history are all fabricated.

Where did the "old man head" come from? Reporter survey found that there are more than 10 "old people" in the domestic market, from Italy, France, Britain and other different places.

Journalist survey

Old people claim that they have a long history.

On the website of Beijing Wangfujing department store, we introduce the old man LEONADO, Leonardo.

In the Beijing department store Leonardo men's shoe counters, salesmen told reporters that the brand of Leonardo is "imported from Italy", but the brand registered in China has Guangdong, Italy and Japan.

When the reporter mentioned that some netizens said that the shoes that had been purchased from the brand had been broken for a few days in a few days, the salesperson explained that there was "false" on the market.

The quality of old people is not high.

The real old people import more, our home (counter) is less homemade, that is, Italy (more).

Reporters in the counter saw several men's leather shoes, the price is more than two thousand yuan.

According to the brand on Wangfujing department store, "Leonardo" was captured in 2000.

Italian side counterfeiting

Nobody knows about the old man in Italy.

However, in the list of the 30 "pseudo Italy famous brands" previously announced by the Italy Foreign Trade Commission, there is an enterprise called Italy Lao men head International Development (Group) Co., Ltd.

The company's website is very similar to the old man brand and its Italy background.

Dai Sheng Qiao, director of the Beijing studio of the Ministry of intellectual property of the Italy Foreign Trade Commission, told reporters that in fact, the "old people" brand is unknown in Italy. "Italy old man head International Development Group" is located in Italy.

He believes that "old man" uses the self portrait of Da Vinci in his trademark, and fabricate nonexistent Italy enterprises, deceiving consumers. It is a well-known brand in Italy. And many times, in the advertisement, she used the term "Italy old man", which was suspected of false propaganda and unfair competition.

The reporter dialed the Hongkong telephone marked on the brochure of Italy Lao Ren head International Development (Group) Limited company. The people who answered the phone did not hear "Leonard" and "old man head". They were a beauty salon.

Market chaos

Many "old people" come out.

In search of relevant information of old man's head, the reporter also found Guangzhou old man head leather Co., Ltd.

Its website shows that the company's registrant is Italy old man head International Group (Hongkong) Limited.

Li Rong, deputy general manager of the company, told reporters that the "old man" brand has nothing to do with Italy. No matter where all the companies that include "old people" are affiliated, the real trademark is "only one", that is, the old brand name registered by Guangzhou Lao Ren leather goods Co., Ltd., and all other brands that call themselves "XX old people" are fake.

Li Rong said that the former "Leonardo" brand had used the title of "old man" before, but after the Guangzhou old man Leather Co., Ltd., "Leonard", "Leonardo" has abandoned the use of "old man".

Just because Leonardo's Da Vinci logo is popular among the people, it is widely known as "old man's head".

In Guangzhou, there is also an old man named "Guangzhou old people clothing Development Co., Ltd.".

According to its website, its brand history is also derived from Italy.

The company claims to be China's only "old man" brand, and has issued a fake statement on its website, saying that there are many "Taiwan", "France", "Italy" and "Macao" old people in the clothing market. They are all fake.

In addition to the "old man head" in Italy, there are three French "old people" in the market: "French old man fashion group limited", "French old man clothing international (Hongkong) enterprise creation Limited" and "French old man clothing (shares) Limited".

According to the Beijing Youth Daily

Local connection

"Old man" is available in Chengdu.

Is Beijing's "old head" Chengdu available for sale? Reporters found an old people's clothing store beside the Zhongshan square in Chunxi Road, where spring dress promotion activities are being carried out. The price of clothes, shoes and belts is as low as 29 yuan, up to several hundred yuan.

Sales staff told reporters that this old man is Taiwan brand, and "Italy old man" is different, clothing is imported from Taiwan.

When asked about the price of clothing here, the other side said, "every brand has its own discount store. This store is our brand's discount store in Chengdu, and there are other stores in Chengdu."

The reporter saw that the logo of the shop is just like other "old people's head" clothes, and it is a "ocean" full of old people.

In addition, there are also old people's clothing stores in Chengdu. Among them, "France century old man head International Group Co., Ltd." is located in people's North Road.

Experts say

Marketing experts: "old people" seize the consumer's vanity psychology

Luo Qian, a clothing marketing expert in Sichuan, pointed out that the manufacturing industry in China's clothing industry has developed well, and many foreign brands have been entrusted to domestic enterprises. However, in the early days of development, more small businesses have seized the vain psychology of consumers, claiming to be foreign brands, or adopting similar or similar names on famous trademarks.

"This is a malformed situation in which market development is not perfect enough, but it is a must for this industry."

Luo Qian said that many enterprises have used the "fake foreign card" to achieve the purpose of profit, indicating that it already has a high level of production and market operation capability. At this time, we should get rid of the "fake foreign card" and create our own brand.

Chengdu industrial and commercial department, the relevant staff said, has been paying close attention to the "old man" issue, I hope the public to actively report the situation.

Huaxi Metropolis Daily (micro-blog) reporter Hou Tingting

Legal expert: fake foreign brand is a kind of invisible fraud.

Chen Jianmin, an associate professor of Law School of Tsinghua University, believes that China's counterfeiting of foreign brands is divided into three stages.

The first stage is pure direct counterfeiting. The second stage is to change one letter from foreign brands to mislead consumers in a visual way.

The third stage is to register a trademark abroad and apply for it later.

Therefore, such so-called international trademark products have not even been exported to China, made in China, produced in China, and sold in China.

The so-called international brand authorization is actually "empower yourself".

Associate professor Chen Jianmin believes that such deception is very subtle, because most consumers have no ability to distinguish between trademarks and places of origin.

Although such behavior can not constitute fraud, it can constitute a "major misunderstanding".

Consumers may not be able to claim punitive damages after they are discovered, but they may ask to rescind the contract.