AOKANG Brand Terminal Stores Enhance The New Experience Of Customers With Background Music.

When you go shopping, do you notice the background music in the store?

Reporters made random surveys, most of which were most impressed by Kenny Sax's "home" before the closing of the store. Most people do not have too many ideas about what to play at ordinary times. You may not know that customers need to pay royalties for the background music that customers listen to while shopping.

In March 28th, AOKANG and the China Music Copyright Association held a signing ceremony for the use of copyright licensing agreements for music works. footwear The first batch of enterprises that have obtained permission from the Chinese Music Copyright Association. It is reported that in the domestic private enterprises, huge sums of money are paid for the copyright of the songs used by the stores. AOKANG is also the first one.

You know that you live in AOKANG just by ear.

Advance the "fire fighting afterwards" to advance precautions.

Luo Xianzhong, senior director of AOKANG legal affairs center, made a scene simulation for journalists. clothing To judge. In the future, consumers are tired of shopping. They sit down to try shoes, do not raise their eyes, and listen to the background music of the store just by listening to their ears. "Oh, I am in AOKANG."

AOKANG intellectual property right Liu Xiaojie, manager of the Department, told reporters that "the signing of the contract, all the tracks of the association, whether in China or abroad, can be used at least ten thousand tracks."

The meaning of drunk is not in wine. Don't belittle the little act of buying music works copyright.

"The first step is to buy copyrights, and the next step is to relate them. Exclusive shop To provide players, select songs from stores, and consider directly inviting creators of music works to design songs that reflect corporate culture for AOKANG. Luo Xianzhong frankly, the company will be on the market soon. In the future, the funds will be put into the direct store. Apart from the standardization of the store image, all aspects should be standardized. The background music of the store must not be overlooked. By regulating the opportunity of restructuring and listing, it will be standardized and there will be no disputes later.

It is learnt that the AOKANG signed tracks will last for three years. AOKANG paid a lot of money for this. The specific amount can not be disclosed according to the agreement. According to Luo Xianzhong, "it is a huge sum of money". But some people are worried about this. "As the saying goes, wool comes out on sheep." Will the huge amount of money be spread to the consumer in the future, and will it be borne by consumers? Will AOKANG's shoes rise? "

Whether copyright fees will affect terminal retail price is unknown, but AOKANG wants to go. High-end The idea of the route is very clear. AOKANG shoes, wedding birds, French pie, Jordan and other Wenzhou shoes and clothing brands have entered the field of advanced customization.

The right to use music works in the future

Standardization is the direction of trend.

According to the cooperation agreement between AOKANG and China Music Copyright Association, AOKANG will obtain the right to use all music copyright of China Music Copyright Association, and will have unified copyright music background in AOKANG's brand stores.

"The normalization of the right to use music works in the future is the trend. AOKANG As a benchmarking enterprise in footwear industry, this strategic cooperation with us has fully demonstrated that the company attaches great importance to intellectual property management and respects the rights and interests of copyright owners. In the next collaboration, we will develop music player software and provide tens of thousands of songs database for AOKANG, which is legally licensed. Yang Dongkai, deputy director general of the China Music Copyright Association, arrived on the same day.

The China Music Copyright Association, jointly sponsored by the National Copyright Bureau and the Chinese Musicians Association, is the only collective management organization of music copyright in mainland China. It is a non-profit organization that specifically protects the legitimate rights and interests of composers, songwriters and other music copyright owners.

According to Xinhua news agency, in the year of World Expo, Shanghai, more than 200 shopping malls, hotels and so on in Shanghai had obtained the authorization from the music association and took the initiative to pay for the background music. Despite the fact that the association has collected many businesses that refuse to accept authorization, there are still a lot of reluctance to pay. In order to avoid this problem, the staff of the marketing department of a large shopping mall in Nanjing West Road, Shanghai revealed that they used 50 years old classical music, piano music and so on, so that they did not exist. copyright There are problems. A three star hotel in Yangpu said that they did not know which institution to pay the copyright fee before. If they wanted to pay for the background music, they would consider using the old tune to save the extra cost.