Brand Competition Between Columbia And Pathfinder Brands, The Two Leading Outdoor Brands

Columbia and Pathfinder, an international predator who has been operating for half a century and laid strong resources in the world, is a famous brand leader who has seized the opportunity of emerging industries in China.

In the domestic outdoor market, the two party collide directly, but they are out of their own mode.

Their practices may not be suitable for every enterprise's development, but if they are proficient in one move, they may have different values.

Because the solution of the problem may come from the idea that the case has sprouted.

One, the main technology brand.

Technology has always been

Because of their own attributes, the outdoor industry has a higher standard for measuring the technical content of products.

So, as a representative of the outdoors industry at home and abroad, how did Columbia and Pathfinder really bring the concept to the ground in terms of technology?

Columbia: independent research + acquisition

As an outdoor sports brand with a good reputation Columbia, the all-weather outdoor technology will run through the entire process from fabric development to cutting.

Columbia has developed itself.

In addition, Columbia graft its technology through the acquisition of brand to ensure its leading position in technology.

Columbia has acquired the Montrail brand known for its high quality running shoes, hiking shoes and climbing shoes. It has been awarded the best selling footwear brand in the outdoor professional products area by the SNEWS outdoor retailers survey report.

In the search for the best technology and technology, Columbia has always spared no effort to make every outdoor product worth everything. It contains many technology codes that are not known to most people.

Pathfinder: dumbbell + maximum R & D Center

In science and technology, for more than 10 years, Pathfinder always adhered to innovation and adopted dumbbell mode to invest in upstream and downstream businesses with high added value business and outsourced the middle reaches (production).

Specifically, Pathfinder pays more attention to product design, research and development.

According to the data, the R & D investment of the Pathfinder in the past 2008-2010 years was 6 million 340 thousand yuan, 8 million 920 thousand yuan and 14 million 480 thousand yuan respectively, accounting for about 3% of the annual revenue and nearly ten patents.

Pathfinder insists on building its own technology and core.

Summary: whether Columbia or Pathfinder, for technological innovation and innovation, for each product to give high-tech content, the purpose is to ensure high quality, in order to better feedback users.