Anta Sports Adopts Flexible Strategy &Nbsp; Enhances Sales Network Competitiveness.

In February 20th,

Anta is committed to implementing an effective brand management strategy to enhance brand differentiation and reputation and achieve long-term growth.

Anta further publicizes Anta's professional brand image and product quality by further combining its unique spokesperson and Sponsorship Resources with interactive marketing activities.

In 2011, Anta focused on brand and product promotion through its relevance to mainstream sports and influential activities.

In view of the fact that the London Olympic Games will be held in 2012, Anta and the Olympic Committee of China will jointly organize a series of activities to arouse public enthusiasm for the world's largest sporting event.

To celebrate the 1st Anniversary reversal of the London Olympics and to commemorate Li Haifeng's first Olympic gold medal in the history of China in 1984, Anta has launched a complex edition of the award equipment.

In addition, Anta launched the FILA brand remolding plan and marketing activities in 2011 to improve the reputation and reputation of the FILA brand, and further optimize the store image of the FILA store, fully embody

Basketball and running are the most popular sports in China. Anta strategically strengthens the marketing resources related to basketball and running to enhance the correlation between Anta and these two sports.

In 2011, Anta launched an all-around marketing campaign combining basketball sponsorship resources, main push products and terminal advertising to "basketball is life", so as to enhance Anta's leading position in the basketball sector.

At the same time, combined with TV advertising and terminal marketing activities, we display Anta's high-end footwear technology to the public, further linking Anta with running sports.

In addition, Anta makes good use of various online marketing platforms, including online interactive games, websites and micro-blog, so that Anta can keep close contact with consumers, promote the public's attention to Anta products and stimulate sales performance.

In order to develop the women's sports market with potential growth potential, China's "diving Diva" Guo Jingjing and Jane Zhang, Anta's tennis star, joined Zheng Jie's participation in the "heart beat" marketing campaign and promoted the diversification of women's sporting goods series.

Flexible arrangements are adopted strategically to help maintain the competitiveness of the sales network.

In view of market changes and increasing industry competition, Anta has adopted more flexible arrangements for new and integrated shops to improve the efficiency of distribution networks.

In the face of a rapidly changing market environment, Anta believes that upgrading store efficiency is more important than increasing the number of stores.

Therefore, in 2011, Anta cautiously enhanced penetration in high growth potential areas and integrated smaller shops.

In December 31, 2011, the number of Anta stores increased by 229 to 7778 over the same period last year.