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Armani Designs Sportswear For London Olympic Athletes

2012/4/2 9:16:00 35

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EA7 Emporio Armani Advertising Film Olympic Costumes

EA7 EMPORIO ARMANI latest global advertising film

EA7 Emporio Armani

The series is sponsored by the Italy national team in 2012 Olympic Games and Paralympic Games sponsors and official sports apparel providers.

The project is a cooperation agreement between Armani group and Italy National Olympic Committee (CONI). It will undoubtedly further strengthen the close relationship between Giorgio Armani and sports industry.

Mr. Armani said: "love sports is the core of Italians lifestyle. This way of life brings people together and imperceptibly builds positive values in people's minds.

It is a great honor for me to cooperate with the Italy Olympic Committee (CONI) for the 2012 Olympic Games.

The 2012 London Olympic Games will be an important event for all athletes. We will follow their progress with great enthusiasm.

Giorgio Armani for Italy national team 2012 London

Olympic costumes

EA7 Emporio Armani released its latest global advertising video.

The promo includes sportswear designed for seven different sports - water polo, boxing, volleyball, fencing, high jump, swimming and artistic gymnastics.

Take part in this

Advertising film

Some of the athletes included: Matteo Aicardi, Paola Croce, Andrea Cassar, Antonietta Di Martino, Luca Dotto and Martino.

First of all, they are ordinary people who love sports. Secondly, they take part in the Olympic Games' professional and self challenge as athletes.

EA7's core idea stems from passion and determination.

It was launched by Emporio Armani in 2004 and is a functional sports apparel series.

This series is about the complete expression of "human": a commitment, a firm spirit, a sacrifice spirit, and professional technology, all of which aim to achieve the best performance.

EA7 Emporio Armani integrates technology and fashion to express the praise of sports with soul, which is the value highly praised by Giorgio Armani.

The iconic black and white lens emphasizes the concept of movement in a classic way: the challenge is the only way to grow and mature.

Without determination and strong character, the best performance will be impossible.

Participation and winning are equally important, and participation must go all out and bring the positive values pursued by individuals to the arena.