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CHIC&Nbsp; 2012: Dynamic And Static Combination Of Tea Clothing Characteristics

2012/4/1 14:00:00 30

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CHIC 2012 Combination Of Tea And Clothing Features

Cha Shan town brand clothing conference

Organized

Maphygier

Skymax

De an Fang

9 famous brands such as Chao clan, master's cat, GI Ma Ma, Bai Yue paradise, Ta Ro and LA JOYEUX participated in this conference. Its products include six categories: Men's wear, women's wear, underwear, swimsuit, children's wear and evening wear.

Ma Shi Liang, director of the major project inspection department of the national development and Reform Commission, Xia Lingmin, vice chairman of the China Textile Industry Federation, Zhao Lizong, deputy inspector of the Beijing Business Committee, Yang Zhaohua, chairman of China Textile Association, and vice president of China Garment Association, Feng DHU, attended the conference.

Tea hill fashion

Huang Shaofeng, mayor of Cha Shan town, said that the successful launching of the brand clothing conference fully demonstrated the strength of tea mountain clothing enterprises, and further promoted the popularity and influence of tea clothing.

The tea mountain town will take the opportunity of the success of this conference to further strengthen the communication between the garment enterprises of the tea mountain and the external market, enhance the market competitiveness of the enterprises, and create more excellent clothing and clothing brand names.

Clothing industry has always been one of the pillar industries in Cha Shan town.

In recent years, the tea Town Committee and the town government have focused on the three major tasks of "accelerating pformation and upgrading, building a happy Dongguan and achieving a high level of rise", and implementing the "ensuring economic growth, promoting urban upgrading and promoting the happiness of the people".

Cha Shan Town Committee and the town government have also been increasing support for the garment industry. Through the introduction of a series of supportive policies, the development of clothing industry development plan, the launching of clothing conferences, the introduction of garment industry seminars, and the participation of large-scale expositions, the pformation and upgrading of garment industry have been promoted.

After years of cultivation, the clothing industry of the tea mountain has initially formed an industrial cluster mainly based on garment manufacturing and supporting development of related industries, and has become one of the pillar industries in Cha Shan town.

The tea hill organized a joint press conference in order to fully display the charming and colorful images of tea hill clothing.

The master's cat who participated in this release is the leader of the children's clothing brand in Cha Shan town. Its company Dongguan BNO Wei Industrial Co., Ltd. is a diversified enterprise group which integrates the comprehensive research and development, production, sale and trade of children's articles.

Master cat children's clothing has a high starting point to grasp the market demand of East and West children's articles. It has both the profound cultural background of the East and the modern fashion sense of the West.

The company's designer team can accurately grasp the fashion trend of international children's fashion, integrate children's culture into product personalities, emphasize the Collocation Based on popular elements, and inherit the fashionable and simple style as the theme, reflecting the lively nature of children.

According to the introduction, master cat is mainly made of high-grade cotton material, combined with knitted and windbreaker fabrics, and integrated into new sports fabrics, highlighting new and colorful brand personality, integrating fashionable elements, taking purple and gray as dominant colors, and black, white and other coloring as collocation.

The release of Ge Er Ma Fei brought the audience a wonderful "men's wear show", which is a fashionable leisure brand launched by Dongguan city in recent years.

For men's clothing, the 25~40 year old middle class man is characterized by his simple and simple personality style, nostalgia and fashion.

In addition, the other 7 brands that have been released have their own characteristics.

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Holding exhibitions to show strength

It is easy to see the importance of the town's clothing industry from the scale and strength of the brand.

It is understood that as a pillar industry in Cha Shan town, in 2011, there were 576 enterprises in the town's textile and garment industry and its supporting industries, of which 451 were garment enterprises and 125 were garment supporting enterprises.

The number of employees is about 48 thousand, accounting for 36% of the total number of industrial employment in the whole town.

The total output of clothing is 281 million pieces (sets), and the total industrial output value is 5 billion 423 million yuan and the total profit is 213 million yuan, accounting for 32% and 24.2% of the industry respectively.

According to statistics, the clothing export value of Cha Shan town was 450 million US dollars in 2011.

From the scale of enterprises, the larger enterprises include Yung Lian weaving factory, Hui Xiong company, Jin Yi clothing company, xiong Ye garment company, and colored field garment company.

In November 2010, Cha Shan town was recognized by the China Textile Industry Federation (formerly China Textile Industry Association) and the China clothing association as one of the 13 textile industrial cluster experimental bases in the "five cities and eight towns", and was awarded the title of "China famous brand clothing manufacturing town", and became the only "famous brand clothing manufacturing town in China".

For a long time, Cha Shan has not been caught in the "solo" way, but attaches great importance to participating in the exhibition so as to focus more on the brand image, culture and strength of the garment industry, and further create the regional brand of "tea mountain manufacturing", and promote the pformation and upgrading of the industry.

It is worth mentioning that, as the "weathervane" and "barometer" of China's garment industry, the tea Town Committee and the town government seize the good platform and opportunity of China International Clothing and Accessories Fair (CHIC), actively organize the exhibitors of garment enterprises, adopt the combination of "dynamic" (the clothing brand released above) and "static" (CHIC static exhibition), and strive to create the overall image of the clothing brand of Chai Shan and expand the mainland market.

According to the reporter, during the period of CHIC 2012, tea hill organized 8 outstanding enterprises such as Dongguan City, Dongguan, Dongguan, Dongguan, zhe textile and Garment Co., Ltd., to participate in the exhibition.

The exhibition booth has a total area of 517.25 square meters, of which the children's wear Hall (E4) is 383.75 square meters, and the women's wear Hall (W4, W3) is 133.5 square meters.

The theme of this static exhibition is "China famous brand clothing manufacturing town". The mode is "centralized exhibition, unified special dress".

As mentioned above, tea mountain takes the theme of "China famous brand clothing manufacturing town" as the theme, adopts the "concentrated exhibition, unified special package" exhibiting mode, combines static and dynamic appearance, and fully displays the regional brand and image of garment industry in Cha Shan town.