Home >

Tom Lily, CHIC, The Secret Of Success: "Slip Up Marketing"

2012/4/1 12:57:00 151

??? 日本語 Fran?ais English 中文

Tom Lily's Slip Of The Tongue Marketing Tom Lily

In today's fiercely competitive market, it is the ideal way for every enterprise to take the 42 means of marketing by means of force to take the road of sustainable development. As a clothing Brand Company, how does it stand out in many garment enterprises and become a bright spot? In terms of business philosophy, brand design and brand promotion, do you have a hard time? Is it bound to Guan Jian or gild the lily?

The twentieth China International Clothing and Accessories Fair for four days. CHIC2012 The curtain fell on the 29 day. During the period, people in the exhibition area were full of trouble, and the major media also rushed to Beijing for live coverage. As a brand business exhibitor, a developing clothing brand enterprise: Tom Lily -- has been far ahead of the company in the field of love and clothing. Among them, there is a brand marketing problem.

Mr. Tu Zhengyin, chairman of Guangzhou Zheng Li Trading Co., Ltd.

Just recently, in an interview with a media. Tomlily The chairman of the company is the clever use of brand power: "slip up marketing". At the beginning of the interview, there was a slip of tongue, greeting the audience and saying, "I am sorry to say more about the two words" brand ". In fact, as we all know, he refers to China's brand clothing network, which is working with him for many years. When the host could not be seen, the chairman of the company was laughing heartily and without any nervousness. Because of the strength of the brand, in the process of every visit, Tom Lily, chairman of the company, has been constantly promoting the brand publicity and popularity of his own company.

The success or failure of a brand often depends on the grasp of details. First class top brands tend to focus more on details in order to enhance the visibility and brand image of enterprises or products, and ultimately contribute to a marketing means and method for products or sales purposes. "Slip marketing" is only part of marketing. A good manager, regardless of where he is speaking, is standing at the angle of brand marketing. So it is easy to see that the chairman of Tom Lily, chairman of Tu Zheng Yin, has long been developing the strategic branding of the development road of the couple's clothing brand.

Tom Lily's brand leader, Tu Zheng Yin, is a hot blooded business operator, full of confidence and complacent. For brand building, marketing means have different and ordinary passion. Just because of this, Tom Lily couple Costume With the spirit of continuous innovation, parent child dress will develop into a well-known Tom Lily brand in the industry.