Tom Lily Won The Growth Brand Of Chinese Clothing In 2012

Xia Lingmin, vice chairman of the China Textile Industry Federation and chairman of the circulation branch (left), presented the award to Tu Zhengyin, chairman of Zheng Li group.

According to the evaluation and organizing committee, most of the recommended "Chinese clothing growth brands" have chosen to start business in the textile and garment market. They generally have a relatively complete brand prototype, have a clear brand positioning, pay attention to product design and R & D, and have relatively sound marketing network and brand operation and management capabilities, with annual turnover of over 20 million yuan or less than 300 million yuan.

These brands are the "stars of hope" in the future clothing market, and they are also powerful backup forces for the development of the industry.

As the head of the Circulation Association of China Textile Industry Federation has said, the evaluation recommendation of China's apparel growth brand provides a demonstration platform for small and medium sized independent brands with potential growth and strength. Meanwhile, it greatly strengthens the brand incubation and channel expansion capabilities of the specialized market, further strengthens the brand service orientation and brand innovation consciousness of the professional market, promotes the improvement of the new and small independent brand operation system, and promotes the growth and growth of these "reserve forces" in the Chinese clothing brand.

Its successful publication not only gives the whole industry a brand new look at the growth brand, but also enables the growth brand to find the impetus and direction for growth.

The branch will work together with the base to build a warm platform.

In China's clothing brand ecology, there are many brands that grow into brand potential, but lack of growth environment and efficient platform to support these brands.

The textile and clothing market, which is located in the South and north of the country, has the most complete distribution channel system because of its universality and diversity of consumption.

The professional market has become the incubator of clothing brand, creating the best growth environment for the brand.

The growth experience of a large number of famous brands such as Kaiser, brother, Song Ying, YISHION, Long Dafei and Jiangnan Buyi can explain that the professional market is not only a "warm platform" that can give freshmen brand considerate service and personal care, but also a fertile soil suitable for the growth of clothing brand seedlings.

The first batch of Beijing's Muxiyuan Tianya clothing building, Guangzhou Baima clothing market and Zhejiang Yiwu International Trade City, which promise to provide the development space for China's clothing growth brands, are the leaders in the professional market.

The former two are the pacesetter in the field of domestic trade, and have a perfect brand management and service system. The latter is a world-famous trade base and a national comprehensive demonstration area for international trade.

Growth brands, such as logging into these markets, are undoubtedly on the fast track of development. The power of channels will speed up and speed up the growth of brands.

With more and more brands gathering, the ability of the professional market public service platform has been continuously improved, and the brand service system has also been improving, creating a better growth environment for the brand.

At the press conference, the Circulation Association of the China Textile Industry Federation signed a strategic cooperation agreement with the Guangzhou white horse clothing market, Beijing Tianya clothing building and Zhejiang China Commodity City. The Circulation Association first cooperated with the three markets with strong brands to foster and promote the strength, so as to help the Chinese fashion growth brands to promote the brand and expand the channels from both domestic and export channels, so as to create priority development opportunities for them, such as the priority right of market access, the priority of market development, the priority participation in all kinds of docking promotion and training activities, and the provision of tracking services.

According to the briefing, the circulation branch will also vigorously expand the strategic cooperation space with the "China garment growth brand incubator base", and truly serve the brand development.

Thinking collision to find the motive force and direction of development

Since the brand strategy was put forward, cultivating independent brands has always been the direction of exploration and progress of China's clothing industry. Exploring the road of independent brand development has become an important part of the "12th Five-Year plan".

According to the briefing, this year's Circulation Association of China Textile Industry Federation has made important amendments to the "identification method of China's clothing brand incubator base and the growth brand of Chinese clothing", which is mainly reflected in three aspects, namely, the object of evaluation, the conditions for declaration, the evaluation and examination rules.

On the evaluation target, the recommendation unit of China's growth brand has increased industrial clusters and local industry associations on the basis of the original professional market. In terms of reporting conditions, all declaring enterprises must be registered as business legal persons in the business administration department, and have increased the requirements for the quality of products, information construction and integrity building of the reporting enterprises; in the detailed rules for evaluation and examination, the quantitative assessment of the brand enterprises has been increased, such as increasing the sales volume of enterprises, the number of distributors in the whole country, the number of products in the range of the products, the number of provinces covered, and the area of operation in the market, and so on.

In the theme forum entitled "growth and growth environment", the director of the media center of China Textile Industry Federation, Wei Lin, vice president of China clothing association, Yu Minjing, general manager of Guangzhou white horse clothing market, Cheng Jiuzhou, general manager of Beijing Tian Ya clothing building, Muxiyuan Cheng Wenlong, general manager of Tian Ya clothing building, Beijing, the leading expert of Beijing frontier consultants, Xu Bin, the famous clothing brand planning expert Xu Bin and other industry authority and clothing brand enterprise leaders, excellent channel operators, have a wonderful dialogue around the three topics: "management and brand growth environment", "channel and brand growth power", "brand innovation and brand competitiveness".

They agreed that in the Chinese clothing industry, the growth brand will be the basic force of Pyramid brand, and their growth will be related to the future of China's garment industry.

After just two years of exploration and development, we have seen the solid growth pace of "growth brand". They are not only applauding and honors, but the lighthouse leading to the road of Chinese clothing brand ecology.

The industry is duty bound to promote brand building.

After more than 30 years of struggle and development, the competitiveness of China's textile and garment industry has begun to shift from low-cost advantages to functional advantages, efficiency advantages, brand advantages and channel advantages.

The brand incubation function of textile and garment industry clusters and specialized markets across the country has been recognized by the whole industry. It has gradually become one of the most important incubation bases for Chinese textile and clothing brands, especially the eastern region represented by Guangdong, Fujian, Zhejiang and Jiangsu.

Even to a certain extent, the leading brands of the industry today are 30 years ago in these industrial clusters and professional market arduous pioneering brands. Through unremitting efforts, such a group of ideal and pursuant brand creators created the development trend of China's textile and garment industry today.

Whether it is "textile industry adjustment and revitalization plan" or the "12th Five-Year plan" of the textile industry, it is clearly proposed to support the growth of small and medium-sized independent brands and speed up the construction of independent brands.

For the Circulation Association of China Textile Industry Federation, it is a dream to promote the brand dream of Chinese clothing brand, to support the growth of small and medium garment brand enterprises, to strengthen the brand incubation and channel expansion functions of professional market, and to train the driving force for sustainable development of the industry. It is not only the goal of China's clothing growth brand, but also one of the key directions of the branch.

It is precisely with this concept that the circulation branch launched the China apparel growth brand selection campaign in 2010.

In the past two years, the selection activities have launched 25 "Chinese clothing brand incubation bases", such as the Guangzhou white horse clothing market, Beijing Muxiyuan Tianya clothing building and so on, and 155 "Chinese clothing growth brands" and "Bai Sen" 24 "excellent channel brands of Chinese clothing", such as Tom Lily and shallow autumn.

It is based on the strong support of the professional market for brands that the circulation branch has striving for more brand preferential policies and services for growing brands in the unity of core units and the opening and cooperation of channels, providing them with brand docking and related promotion services.

According to the relevant person in charge of the circulation branch, the sub committee will provide professional services from four aspects: exhibition, training, special customization, information and brand promotion to help the growth and leap of China's clothing growth brand.