The Market "Old People" Save &Nbsp; The Name Of Britain, France, Italy, Hong Kong And Macao Are All Domestic Products.

Where does the "old man" come from? Reporter survey found that there are more than 10 "old people" in the domestic market, from Italy, France, the United Kingdom and other different places, it is very hard to understand.

The "long history" Department of the fictional company is called the beauty salon.

On the website of Wangfujing department store in Beijing, "old man LEONADO" is introduced in this way:

Leonardo is one of the most famous brands of clothing and leather industry in Italy and even Europe. It is registered in Europe, America, Japan and China.

"In 1936, Leonardo arson company designed and produced the general of Italy.

"In 1985, the old man was introduced into the Chinese market by Huayuan, Hongkong, which was the only imported brand of leather shoes in the domestic market at that time.

This year (should be "in recent years" - reporter's note) there are new breakthroughs in leather shoes for old people, whether in style or in materials. Developers exchange with Italy, France and Japan famous brand leather shoes factories and famous designers every year at Milan leather shoes exhibition in Italy and Hongkong. At the same time, they introduce the latest and most distinctive styles and new environment-friendly materials in the world's clothing industry.

Recently, a Chinese reporter came to the Leonardo men's shoe counter at the Beijing department store in the Wangfujing pedestrian street. The billboard on the orange floor and the black line outlined Da Vinci's head was very eye-catching on the four floor of the shopping mall.

According to the Wangfujing department store website, this design is based on the self portrait of the master Da Vinci on stamps, and designs the famous old man's head pattern as a trademark.

Leonardo is the name of Da Vinci, the famous painter of Italy.

The salesperson told reporters that the brand of Leonardo was "imported from Italy", but the brand registered in China, with Guangdong, Italy and Japan, "all imported and imported customs declarations."

When the reporter mentioned that some netizens said that the shoe that had bought the brand had been broken for a few days,

According to the brand on the Wangfujing department store website, "Leonardo" was listed in the national key protection trademark list by the State Administration for Industry and Commerce in 2000.

Among the 30 "pseudo Italy brand" lists previously published by the Italy Foreign Trade Commission, there is an enterprise called Italy Lao men head International Development (Group) Co., Ltd.

The company's website describes the "old man" brand and its background in Italy, which are very similar to those on the Wangfujing department store. They also include pictures of Italy, such as Colosseum and Leaning Tower of Pisa. It is said that the sound of Papal Basilica of Saint Peter bell and Ferrari sports car are well blended, leather goods, fashion, beautiful cars and fashion go together.

According to its website, the "old man" has successfully expanded the field of development, including leather shoes, leather goods, clothing, chair covers, home textiles, daily chemicals, laundry services, automotive services, etc.

The company is still expanding its business, with the intention of "old people" as the brand, locking the customer base, so that partners can form their own industrial chain in the region, "implying the classic of Italy aesthetics, highlighting the noble traditions of the old people, and inheriting the brand of the old people for 100 years".

The "old man" said in the website and brochure that many companies have been registered in Hongkong. In the mainland, many companies have registered many "old people" in the form of franchising, and also have multiple registered trademarks in China.

But Dai Sheng Qiao, director of the Beijing studio of the Intellectual Property Department of the Italy Foreign Trade Commission, told the China Youth Daily reporter that in fact, the "old people" brand was unknown in Italy. "Italy old man head International Development Group" does not exist in Italy and Hongkong. "Larento" or "Laorentou" are not registered in Italy as trademarks or company names.

The "Leonardo" company that produces Italy uniform is also a virtual reality.

He believes that "old man" uses the self portrait of Da Vinci in his trademark, and fabricate nonexistent Italy enterprises, deceiving consumers. It is a well-known brand in Italy. And many times, in the advertisement, she used the term "Italy old man", which was suspected of false propaganda and unfair competition.

The reporter dialed the Hongkong telephone marked on the brochure of Italy Lao Ren head International Development (Group) Limited company. The people who answered the phone did not hear "Leonard" and "old man head". They were a beauty salon.

Two old people in Guangzhou want to fake.

While searching for relevant information from old man's head, the reporter accidentally discovered another website called "old man's head" - Guangzhou Lao Ren Dai leather goods Co., Ltd.

Its website shows that the company's registrant is Italy old man head International Group (Hongkong) Limited. The registered address is 8F808, 20, Lukang Road, Wan Chai, Hongkong.

Li Rong, deputy general manager of the company, told reporters that the "old man" brand has nothing to do with Italy. No matter where all the companies that include "old people" are affiliated, the real trademark is "only one", that is, the old people's business standard registered by Guangzhou old man leather goods Co., Ltd., and all other brands that call themselves "XX old people" are fake.

Moreover, the processing and sales of all "old people" (both genuine and false) in China are carried out in China.

Li Rong said, now Guangzhou old man leather products Co., Ltd. is handling the "old man" trademark buyout matters.

Li Rong said that the former "Leonardo" brand had used the title of "old man" before, but after the Guangzhou old man Leather Co., Ltd., "Leonard", "Leonardo" has abandoned the use of "old man".

Just because Leonardo's Da Vinci logo is popular among the people, it is widely known as "old man's head".

The reporter came to Guangzhou Lao Ren Dai leather goods Co., Ltd. is located in Beijing's first Disney shopping mall counters.

"Is this the" old man's head "in Italy?" the reporter consulted the salesperson of the counter, and got the answer: "this is Guangzhou's" old man's head ". It has nothing to do with Italy. We are Guangzhou's factory.

The other side did not respond to the reporter's question whether he had heard of Italy's "old man's head".

Reporters said on the company's website saw the words "joining the old man in Italy", and the other side said, "I'm not sure. The website is wrong.

We are the brand of China.

In Guangzhou, there is also an old man named "Guangzhou old people clothing Development Co., Ltd.".

According to its website, its brand history is also derived from Italy.

"Tracing the history of old people should start in Italy in 1965. Abraham.Wu, who was born in the local textile owner's family, studied fashion design in Milan and Paris. In the same year, he created the old man's men's clothing brand in Italy.

In 1975, the brand of veteran brand was invited to Paris international exposition. In 1985, it steadily entered the Asia Pacific region. The old people swept the world. In 1992, they entered the Chinese market, established the old people's (China) Limited company, upgraded the brand in 2008, and established the Guangzhou operation mechanism.

The company claims to be China's only "old man" brand, and has issued a fake statement on its website, saying that there are many "Taiwan", "France", "Italy" and "Macao" old people in the clothing market. They are all fake.

Three French "old people"

Chinese reporters found that in addition to Italy, there are many "old people" who claim to be French brands.

The reporter saw a "old man SUNLAMAIL" in a cloud shoe store in Beijing. The clerk told reporters that this is the old man in France.

The reporter saw a licensed business license in the store, which reads "French old man fashion group Limited (authorized)".

When searching for "French old man fashion group limited" on the Internet, reporters found a "French old man clothing international (Hongkong) enterprise creation Co., Ltd.".

The latter's website says that it mainly designs and produces high-grade leather shoes, leather goods and clothing. It is registered with the name of OLDFOEGY (old man) and English as a brand name. In many countries, Create Company has established a boutique in the world, and has opened branches in Rome, Florence, Paris, New York, Guam, Japan, Venice, Australia and Hongkong.

There are third enterprises called "Old French head" -- Hangzhou old count dress Co., Ltd.

The company's website shows that its trademark holder is French old man clothing (stock) Co., Ltd. the image trademark of the brand resembles a hat bearded old man's head.

The website said in the company's introduction, "LAOBOJUE brand from France Paris is one of the brands of French old man clothing (stock) Co., Ltd., and France old man dress (stock) Co., Ltd. was founded in 1961. It is a technology based, design oriented pnational garment enterprise.

Headquartered in Paris...

In 2001, in order to expand China's booming and thriving market, the company moved its headquarters to the Oriental Pearl, Hongkong, and authorized the Hangzhou old Earl Garments Co., Ltd., which has been successful for many years, as the LAOBOJUE distributor of China.

The reporter contacted Mr. Hu, a staff member of Hangzhou old Earl clothing Limited company.

He told reporters that they were the general agents of France old man clothing (stock) Co., Ltd. in China, and the trademark used by them was registered in France and China.

When the journalist asked them what the difference was between the old people who made clothes in Guangzhou, the other replied, "maybe two companies are operating two different brands."

When asked about the relationship between "old count" and "old man head", Mr. Hu said that "the old count" is a brand under the French company's "old people's head". "Old man's head" may have several big brands, and we are one of them.

For other brands in France, Mr Hu said he did not know much about it.

Old man, where are you from?

In the interview, reporters also found many "old people", such as Italy old man brand KASILEIDENG, French old man KUGUM, Holland famous entrepreneur DAI.XIAOLEI (little Lei DAI) founded by France old man head international dress group and its brand LTWFRANE......

Some companies introduce their "old people" brand like this: Britain's old man is the world's largest men's and women's shoe retailer, Hong Kong listed companies.

French old man KUGUM claimed that its brand originated from the holy land of world culture, the romantic country, the paradise of fashion, France, and so on.

In 2004, in partnership with Shanghai pease Clothing Co., Ltd., Shanghai pies Garments Co., Ltd. has fully represented the business of "KUGUM" in mainland China, and the "KUGUM" brand fashion leather clothing has entered the Chinese market in an all-round way.

In the two phase of Beijing Bai Rong World Trade mall, there is an old man in men's shirts, casual pants and ties.

The products are marked with the head of the old man with white hair and the words "Fujian Shishi old head Clothing Co., Ltd.".

The reporter found that the "old man" in Fujian was actually registered as "Lao Changyu", and the website introduced that "Lao Changyu" is the brand of "Macao Lao Ren Clothing Co., Ltd.".

In an old flagship flagship store, old men, heads of Italy, old men of pipes, gentlemen, old men and so on are found.

LEOVILDO brand men's shoes in the mall flagship store, said: "LEOVILDO originated from the birthplace of the European Renaissance Florence, Italy; LEOVILDO brand has a long history; in 2000, LEOVILDO veteran brand men's shoes officially entered the Chinese market from Italy, with Italy's traditional hand-made footwear technology and superb quality of the Pearl, the brand has been popular support from the majority of fashionable men since its entry into the market, and the brand culture of" sensibility, connotations, charm and luxury "has attracted customers' attention.