2012 Shanghai International Fashion Culture Festival And "Donghua Fashion Week" Will Be Held In A Grand Performance.

Shanghai, in the process of accumulating growth and becoming the fashion capital of the world, has taken a big step forward. As Shanghai's fashion card, Shanghai International Fashion Culture Festival is bound to open a new page every year. In the public's eagerly look forward to it, the 2012 Shanghai international dress culture festival international fashion forum and the "Donghua Fashion Week" are coming from April 18, 2012 to April 22nd, and will be on the same stage with the upcoming "2012 (spring) Shanghai textile and clothing exhibition" in Shanghai World Trade Center.

This year's "Donghua Fashion Week" held in World Trade mall has many bright spots to look forward to.

Highlight 1: opening ceremony performance of outstanding student works in London Fashion Institute

London Latest fashion London College of Fashion is located in Oxford street in central London. It founded the college in 1967. It started with several school combinations in 1906 schools. In 2000, after the merger with the prestigious Weiner college, which was founded in 1887 and focused on footwear and jewelry design, it strengthened the comprehensive strength of London Clothing Institute. The London Fashion Institute enjoys a good international reputation in providing fashion education, research and consulting. Many of the courses offered by the London Fashion Institute are unique in Britain, and the experience they offer is not even available in many fashion colleges around the world. Jimmy, the famous shoe designer, graduated from the London Fashion Institute.

London Fashion Institute is the most professional subdivision of international fashion education. Its nearly 100 professional directions basically cover every subdivision of today's fashion industry, including professional design and curriculum, including fashion design, fashion technology, production management, market management, brand management, visual merchandising, fashion media, fashion photography, beauty make-up, etc. shoes Category and accessories design, fashion and digital. At 19:00 on the evening of April 18th, the world trade mall in Shanghai will perform the opening ceremony of the "fashion week around Donghua". The London Fashion Institute specially invited us to perform excellent student performances. Every piece of clothing can be regarded as an artwork, which is pleasing to the eye and will bring us a magnificent feast of fashion.

Highlight two: "play shadow, water wood" -- China top ten fashion designer Luo Jingjie special conference

At 7:30 in the evening of April 21, 2012, in the hall of the exhibition hall of the four floor of the world trade center in Shanghai, 2012 of Shanghai's international fashion culture festival costume forum and the "Donghua Fashion Week" "Dun Ying Shui Mu" - China's top ten fashion designer Luo Jingjie opened the curtain. The huge wood like rings are similar to ink and ink dyed stage background. The models are dressed in cotton and linen natural material garments, exquisite handwork details and ink halo's visual effects, showing the theme of this conference: "five lines - water wood". The press conference, through the two series of "wood" and "water", presents the texture, simplicity and nature of "wood" through various fabric finishing, imitation embryo cloth effect, linen knitting embroidery and wood print printing; and "water" is smooth, smooth and enjoyable through various kinds of lifting and dyeing, tie dyeing, brush, folding and digital printing. These are the characteristics of the "shadow /NEOEN" brand. But the brand insists on the attitude of spirit and humanistic care over technology. It hopes to convey the natural and humanistic spirit that looks like microcosmic but similar to traditional Chinese art.

Highlight three: "the 2012 autumn winter students in Donghua,"

ASPOP is exclusively owned by Cci Capital Ltd in Qingdao. Fashion women's clothing brand 。 Based on the philosophy of "living in the present", following the "I am beautiful in my way" philosophy of dress, inspired by inspiration from music, highsfield pursues life in the journey and makes every effort to create a fashion city girl who advocates self, pursue independence and publicize individuality.

In 2012, the Qingdao Cci Capital Ltd and the Donghua University Clothing Institute cooperate strongly to apply the "fashionable and luxurious" SWAROVSKI elements to the design of the series of costumes. With the help of the broad art platform of Donghua University and the rich design resources, the Cci Capital Ltd landed on the "Fashion Week" and organized the special costumes show.

At the 2012 autumn and winter student show in Donghua, "Hai se Bao", he will interpret the concept of brand with pure perception. Inspired by popular music and travel scenery, this season's design focuses on light and elegant hue and luxurious ornament. The theme of "Hai Hua Hua" is an outline of intellectual, simple and fashionable female delight. The designer will Jeans Dress The combination of passion and unique craft finishing technology, flowing beautiful and pleasant fashion melody on the simple and elegant leather clothing, highlights the spirit of jumping thinking on the SWAROVSKI drill with a great sense of the times, such as the starry sky, dreamlike.

Highlight four: eternal classic, brilliant

1, "Ya Ying Donghua Cup" Sino Japanese cooperation class graduate works show

I believe that after seeing the graduation show last year, they will be impressed by their excellent workmanship and colorful design. Well, at 19:30 in the evening of April 19th this year, we can also see their excellent performances at the world trade mall in Shanghai. At that time, the design of the students will include two cultures in two countries, reflecting the high quality and high level of cooperation between Donghua University and Japan Institute of culture and clothing. At the same time, students from China Japan Cooperation Group will hold the 2012 Graduate Employment Promotion Conference on the third floor of Donghua University's Yifu Building on April 18th (Wednesday), inviting large enterprises to come and understand face-to-face graduates' wonderful works, and directly discuss face-to-face employment with graduates. During the whole fashion week, 2012 static exhibition of Sino Japanese cooperative work was held at the exhibition hall of the first floor of Yifu Building, Donghua University. These show's works are the results of the graduates' study in Japan.

2, 2012, "Qiao Bo Donghua Cup" costume design graduates final.

As the finale of the Shanghai International Cultural Fashion Festival and the fashion week of Donghua rim, the final of the 2012 "Qiao Bo Donghua Cup" costume design graduates will be on the stage in the closing ceremony of "Donghua Fashion Week". This competition is divided into different research directions according to the graduation project free choice of subjects, based on which clothing creative design is carried out.

A total of more than 120 graduation designs from 08 classes and four classes of fashion design and art major of Donghua University have participated in the competition. The contest summed up the teaching achievements of previous fashion design undergraduate studies, and advocated the perfect integration of creative design and fashion trends to cultivate new designers with creative design ability.

The theme of this competition is "inside and outside", which will be carried out through two rounds of preliminaries and finals, and finally compete for 10 awards. Among them, there were 1 gold medals, 2 silver awards, 3 bronze medals and 4 individual awards. Since the beginning of last year, the competition has set up several design research directions, providing more design and creation space for students, showing the designer's shape, structure and skill of design, emphasizing the designer's personality, fashion sense and market positioning.

The 3 and eighth "YKK Donghua Cup" postgraduate fashion design competition

After more than half a year's intense preparations, the eighth "YKK Donghua Cup" postgraduate costume design competition will be held at the international fashion forum of 2012 Shanghai International Fashion Culture Festival and Donghua fashion week at half past seven pm on Friday, April 20th at the four floor of Shanghai World Trade Center.

This competition is specially designed for graduate students in costume design competition. It is also a public display of the achievements of postgraduate students in fashion design. The purpose of this competition is to combine the professional research direction and explore the innovation and experimentation of clothing culture from a certain academic level. The postgraduate works of clothing design have a higher theoretical height than that of undergraduates. This competition is mainly combined with the research direction of Postgraduates of Donghua Fashion Institute, and extends the creative series of costume design. At the same time, this competition combines the multiple advantages of costume art design major and full-time Master of art, so that the zipper as the design elements of the work presents more bright spots of comfort and beauty. Shanghai Yoshida zipper Co., Ltd., as the sole sponsor of this competition, has provided comprehensive support and assistance. Its parent company YKK group is a world famous zipper manufacturing and sales group, focusing on chain deduction and building materials business, and developing business activities in 60 countries and regions including Japan.

This competition has been actively participated in the graduate student of fashion design major in Donghua University. After the preliminary screening, more than sixty sets of final entries have been entered.

The "fashion week around Donghua" is exactly what Donghua consistently adheres to the idea of "student development based". It builds the stage of art for the students, gives space for creation, and presents Donghua's strength in Shanghai's fashion capital.