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Development Trend Of China'S Garment Industry 3S Clothing Summit Forum

2012/4/2 8:42:00 116

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Clothing Industry Peak On Clothing "3S" Brand

Against this background, in March 28, 2012, Hangzhou thought twice.

Clothes & Accessories

"Sponsored by the limited company"

brand

Innovation and business breakthrough -- a forum for the breakthrough of Chinese women's clothing in an international perspective, held in the Great Hall of the people in Beijing.

Activities aimed at the future development of Chinese women's wear brands, set up a communication and interaction platform between trade associations, industry experts, brand enterprises and media, in order to recognize the direction, find the right method, and reach consensus, so as to help and guide the internationalization development of Chinese women's wear brand.

At the meeting, He Jihai, honorary president of the China Federation of Commerce, pointed out that with China's entry into a consumer oriented society, international brands have been rushing to the Chinese market.

A good women's clothing brand should be the embodiment of the soul of the national cultural spirit, a miniature of the fashionable culture of the times. Chinese women's clothing brand still needs to dig deeply into the connotation of its brand.

From the aspects of product quality, service means and so on, we should enhance the core strength of the brand from cultural sense, national sense and historical sense.

Fashion sense

To build brand value in several aspects, only by truly establishing brand cultural self-confidence can we win more consumers' favor and trust, so as to gain more commercial value and social value, so as to move towards internationalization with a strong attitude.

China International Chamber of Commerce Deputy Secretary General Lin Shun pointed out that the age of our past expansion of scale and quantity has ended, China

clothing

The industry is entering a new stage that needs to change the way of development, structural adjustment, pformation and upgrading.

Against this background, we should take a look at our industry from a global perspective and re-examine the future development of our women's clothing brand. Our women's clothing brand can't just "indulge" in the international presentation. The most fundamental thing is that we need more sophisticated and more scientific brand management, strengthen resource integration and continuously create value, and rely on the driving force of culture and innovation to enhance brand value comprehensively.

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In the new economic era, China's garment industry is undergoing great changes and great development.

Global fashion trends are becoming increasingly close. China has become the world's largest producer and consumer of clothing, and has become an emerging market and hot spot for more and more international fashion brands.

For China's garment industry on the fast track, how can we recognize the direction of the situation in the new economic situation and how to find opportunities and achieve greater development in the crisis?

He is a research expert in industrial economics, Mr. Li Kai Luo, President of Guangdong Institute of fashion industry economics, President of the Institute of fashion industry, Wu Haiyan, vice president of the China Institute of fashion designers, vice president of the school of design, The China Academy of Art, chief management expert of Frontier Design consultants, executive director of China Fashion learning network, China Textile talent exchange training center, Mr. Xu Bin, executive deputy director of Specialized Committee; senior brand strategy research consultant, Mr. Wang Zheng, director of the brand operation management center of Hangzhou San Si Clothing Co., Ltd., respectively, with the topic of "China's garment industry development under the capital era", "marketing mode under multicultural background", "brand business model innovation" and "brand development road" and other topics. In the following keynote speech, China's famous fashion

In this forum, with the forward-looking perspective, strategic thinking, authoritative theory and vivid cases, experts show us the innovative spirit of Chinese women's clothing constantly striving for success, which makes us feel that after the baptism of financial crisis, China's textile and garment industry once again showed its vitality.

The "3S" brand's hosting of today's forum is also a new symbol of the development of our own brand.

2012 is an important year for China's textile and garment industry to enhance its brand.

This forum will play a positive role in guiding the long-term development of China's garment industry and the structural breakthrough in the era of capital.

The brand value of Chinese women's clothing will continue to improve, and the Chinese clothing brand will continue to grow and gradually move towards the world, standing in the forest of world brands.

From the perspective of internationalization, the breakthrough of Chinese women's clothing is in the present.