"Clothing Manufacturing Famous Town" Tea Mountain Clothing Output Value Is Not High, Urgent Need Spanformation And Upgrading

Reporters today learned from the government of Chai Shan town of Dongguan, Guangdong. As a "famous brand garment manufacturing town in China", most of the clothes in Chai Shan are processed on behalf of foreign brands, and lack of independent brands, resulting in low value-added products and weak brand competitiveness.

"The annual output of tea clothing is 280 million pieces, with a total output value of 5 billion 420 million yuan, with an average of less than 20 yuan per garment, and the output value is not high." Huang Shaofeng, mayor of Chai Shan town, said that there are 567 clothing enterprises in Chai Shan, but there are only 18 enterprises with their own brands. Most of the enterprises are now processing plants of foreign brands, and are still in the downstream manufacturing side of the industrial chain, so the industry needs spanformation and upgrading. In the next five years, Cha Shan clothing will take the road of "promoting the development of characteristic industries". Relying on the "golden brand" of "famous brand of Chinese clothing manufacturing", we will further promote the "Cha Shan manufacturing" and "Cha Shan create" regional brand, and promote the spanformation and development of the garment industry in the tea mountain area.

It is understood that cha Shan town currently has 1 general buildings. The measure of area Nearly 100 thousand square meters of international fabric accessories trading center, initially formed a clothing production as the core, covering computer embroidery, accessories production cloth distribution and other related industries supporting the development of the clothing industry chain. According to the white paper on the development of garment industry in Cha Shan town, Cha Shan will strive to build a scientific and technological product with the highest degree of specialization, the lowest cost of public operation, the best soft and hard environment, and the best industrial environmental protection, that is, the "four most sophisticated" clothing flexible manufacturing industrial base, so as to realize the sustainable development of the garment industry.

Huang Shaofeng stressed that clothing, food and electronic information were used as the basis of Cha Shan town. pillar The industry is also the focus of the work of Cha Shan town to carry out the "high-level rise" of the Dongguan municipal government. The tea mountain will provide convenience and support to the enterprises in developing the market, assisting enterprises in financing and increasing production, encouraging innovation and upgrading, and building talents.

Not only that, the tea mountain will also focus on cultivating a batch of brand design and technology. research and development The enterprises that have advantages in marketing channel construction will guide them to actively introduce, digest, absorb and innovate advanced production and processing technologies, enhance product brand design, promotion and management, and increase the proportion of independent brands in products.