Red Beans Home Business Mode: To Create "Home Inside" Clothing Terminal!

In today's increasingly rich material life, people's pace of life is gradually accelerating, pursuing a relaxed and comfortable way of home life and simple warmth.

"HOdoHOME

In the innovation of this business mode, HOdoHOME red bean home starts from the convenience, value for money and customer service of customers. According to people's space and time, it puts forward a concept of product classification, which divides people's daily wear and clothing into "door" as the dividing line, and divides them into door clothing and door clothing.

And HOdoHOME red bean home business chain store is a new business chain mode mainly based on clothing and supplies. It provides a one-stop commercial space for people to buy clothing, clothing and household goods in the "family culture" life.

The definition of business mode: in order to maximize customer value, integrate the internal and external factors that can make the enterprise run, form a complete and efficient operation system with a unique core competitiveness, and satisfy the customer demand through the optimal form to achieve customer value, and at the same time, make the system achieve the overall solution of continuous profit goal.

Professor Tan Xiaofang said that the business model is a very broad concept, which is often referred to in terms of business models, including operation mode, profit mode, B2B mode, B2C mode, mouse plus cement mode, advertising revenue mode and so on.

Business model is a simplified business logic. It still needs some elements to describe this logic.

The gem is regarded as "a historic opportunity for Chinese private enterprises to meet in a hundred years". Are you ready?! the financial indicators of the gem are not high, but the core threshold of "2 high and 6 new" refers directly to the "business model innovation". This is precisely the fatal weakness of Chinese enterprises. Tan Xiaofang, a famous business management expert, said that excellent companies and investment projects = good business models + excellent teams, so we can see the core importance of business models. What is the success of WAL-MART chain? What is the core competitiveness of DELL computers? What is the basis of DELL's business? The business model is undoubtedly the first, because its success is the only indicator to evaluate whether the team is excellent or not. The 100 year financial crisis implies a 100 year capital opportunity for China's small and medium-sized enterprises. In December 26th, the mainstream financial media widely reported the deployment of the SFC: ready to launch.

The financial crisis has been roaring, and China's macro economic environment has undergone tremendous changes. Where will your enterprises go? The global financial crisis and China's economic winter are pregnant with a new era of reshuffle. The "low cost era" of Chinese enterprises has been completely terminated. Competition among Chinese enterprises will inevitably enter the competition between "business mode" and "capital". "Business models and capitalists" will win the world. The rapid development of China's economy and the pformation and upgrading of industries will enable VC and PE to have innovative business models as the main direction of investment.

At the same time, the already opened gem has left a wide enough entrance for enterprises with innovative business models.

An era needs the business thought of an era.

In the first 30 years, we will succeed by chance. In the next 30 years, we will succeed in the mode. Because of the homogenization of 30 years of product thinking mode, most enterprises in China have fallen into the trap of low profit or even no profit, and must be pformed.

The pformation of Chinese enterprises is essentially the pformation of business models.

In the past two or three years, businessmodel is probably one of the most commercial terms that people use most.

Especially when Dot-Com is hot, the business model is like a magic wand with the function of turning stones into gold.

The popular view is that other elements of running an enterprise, such as technology, capital and talent, are not so important, but business models determine everything.

As long as we have the correct business model, we will win the battle and succeed at one stroke.

The unique and innovative business model is very popular among investors.

The story is often heard that entrepreneurs can easily get large venture capital with attractive business models, and millions of dollars are exchanged for several pages of cash.

Tan Xiaofang, a well-known business model expert, thinks that

The national strategy formulated by the state for many years is "upgrading of the industrial structure". How should the enterprises in the micro economic body under the national macro strategy upgrade the industrial structure? The upgrading of Chinese enterprises is not to say that the middle and low end manufacturing industries are not to be upgraded, but to pform the middle and low end manufacturing industries. The direction of pformation is to continuously enhance the profitability and added value of enterprises.

In order to achieve continuous improvement in profitability and value added, the core strategy is to innovate and rebuild business models.

According to survey data, the failure of entrepreneurial enterprises in China today is due to 23% strategic mistakes, the 28% is the implementation of the problem, and the failure of up to 49% is due to the failure to find a business model suitable for its continuous profitability.

This shows how important business models are for businesses.

So, the president's first priority is to manage the business mode or to pay attention to the management mode. The famous business management expert Tan Xiaofang (scheduled leadership training, please contact 13938256450) the teacher said that the business mode determines the direction, the management mode improves the efficiency, while the business mode is the creation value, the profit mode is the distribution value, and the financing mode is to accelerate the magnification of the value.

The wrong mode, the higher the management efficiency, the quicker the death. For the president, it is preferable to "manage chaos but make money, and do not need to manage orderly but lose money". Growth is the absolute principle. We should use the overall view of business mode and the innovative business enterprise to achieve maximum profits under the current conditions and resources. Therefore, we must establish a "system of planning and decision making from the strategy, market, format, commodity force, integrated business profit system, and unified coordination of value positioning, business system, profit mode, cash flow structure and the overall structure of enterprises and enterprises".

At present, many Chinese enterprises are still using the traditional way of reducing costs and sacrificing other enterprises' interests to gain greater market share.

I'm not saying you can't do that, but the key is that when you get a huge share of the market, you should start cultivating the market and create value.

Otherwise, the growth of such enterprises is at the expense of destroying the whole industrial environment.

Tan Xiaofang, a well-known business management expert, pointed out that Apple Corp is a model of adopting new business models.

Apple's creativity not only brings huge rewards to the company itself, but also creates new markets for competitors to gain.

Healthy competition should be: constantly expanding the scope of business and the entire value chain, enabling every player in the market to benefit.

Business mode is the realization mode of enterprise's market value.

With the deepening of globalization, informatization and marketization, traditional business models have been challenged by unprecedented challenges, and it is imperative to innovate business models.

According to the case analysis and comparative study of a large number of enterprise business models, Tan Xiaofang summed up the basic principles of business model innovation: value creation as the soul, customer demand as the center, enterprise alliance as the carrier, strain speed as the key, and information network as the platform.

Some students in my class asked: what kind of business model is good business model? In my classroom, I think that the key to good business model design is to create greater value of business mode. The greater the paction value and the lower paction cost, the greater the value of business mode. In order to achieve this goal, you should improve the way to satisfy customers' needs and create greater value for the entire paction structure. On the other hand, we should consider whether all stakeholders should be placed inside or outside the company, so as to reduce the paction cost.

In the end, how much you can share (profit mode) depends on the resources you have and the strength of the stakeholders.

In fact, if we want to design a successful business model, we must answer three basic questions.

What is the business model, what is a good business model, and what is the logic behind a business model?

Tan Xiaofang, a well-known business model expert, argues that Foxconn's business model is not a good business model.

Foxconn is a pure foundry enterprise with 800 thousand employees.

It does not have its own product, nor has its own brand. It only assembles products for famous brand enterprises by using other specified and supplied parts.

The profits of such enterprises are entirely from the workers.

On the one hand, we can increase the productivity of workers by increasing the productivity of workers. On the one hand, we should reduce wage by controlling the wages and bonus of workers.

In short, its profit depends on workers' "more work" and "less money", earning workers' "sweat and money".

In recent years, the business model has become a hot topic of great concern to the industry.

According to statistics, 60% of American enterprises' innovation success is the innovation of business mode. However, a recent study by the American Management Association shows that the proportion of global enterprises investing in new business models is less than 10% of total investment in innovation. Tan Xiaofang thought that this is because people's understanding of business models is still not clear: what exactly is the definition of business mode? What is a good business model? What are the elements of the business model? Managers and scholars still have different opinions on this.

Since the key to change the fate of enterprises lies in the pattern, let's talk more about business models today.

Recently, Mr. Tan has been giving lectures and lectures on business model innovation to customers. He is also doing research on business models and business environment, and editing texts to share with readers.

What is the business model? A successful business model starts from the beginning of a thinking model to a widely recognized business behavior. It is only for the enterprises that they will be able to understand all kinds of factors.

Of course, if we talk about business models only in terms of business models, it doesn't matter whether they are good or bad. The advantages and disadvantages of business models should be analyzed at specific stages of specific industries.

So, what is a good business model? Tan Xiaofang said, generally speaking, a good business model adapts to the situation, complies with needs and integrates resources so as to create the competitive advantage of the brand itself and build the core competitiveness of the brand.

Good business models are products that adapt to the situation and follow the trend.

In the domestic Internet industry, every rising Internet brand has its own unique business model support.

Behind the traditional gateway is online news. Tqq is behind instant messaging. Behind the grand game, Baidu is behind the search. Youku is behind the video. Alibaba, Taobao, Ctrip, Dangdang are behind the e-business. Behind the worries are recruitment and so on. These well-known interconnected brands are not the representatives of some Internet business models.

Good business models are often groundbreaking and can build brand competitive advantages and form core competitiveness.

In the pharmaceutical industry, Harbin Pharmaceutical Group takes the lead in the pharmaceutical industry to adopt large advertising investment, and the development mode of big brand clusters has created the "Hayao mode" in the pharmaceutical industry.

This development mode promotes the sales of brand drugs through the mass advertising of brand drugs, and at the same time, promotes the brand awareness of enterprises, and promotes the sale of generic drugs with the increase of brand awareness.

Mr. Tan Xiaofang believes that Harbin Pharmaceutical Group has won the market opportunity and ranks among the leading companies in the pharmaceutical industry through this way of development known as the "Harbin medicine" mode for the industry.

Sometimes this unique value may be new ideas; and more often, it is a combination of product and service uniqueness.

This combination can either provide customers with additional value, or enable customers to get the same benefits at a lower price, or to get more benefits at the same price.

By setting up their own uniqueness, such as taking care of customers and incomparable implementation capabilities, enterprises can improve the entry threshold of the industry, thereby ensuring that profits are not violated.

Down-to-earth is seeking truth from facts, that is, the business model is based on the accurate understanding and assumption of customer behavior.

In short, a good business model must be able to highlight the uniqueness of an enterprise from other enterprises.

This uniqueness lies in how it can win customers, attract investors and create profits.

Teacher Tan believes that the excellent business model is rich and meticulous, and its various parts should support and promote each other; changing any part of it will become another mode.