The Three Swing Foundations Of Chinese Children'S Clothing Industry In 2012

In the wave of urbanization, children's clothing industry cluster exposes its dilemma of pformation and upgrading.

In 2012, the "children's clothing craze" in China will continue, and the competition among brands will be more intense than ever before.

Among them, Zhejiang, Fujian, Guangdong three children's clothing brand plays the main role of the domestic market brand.

Behind the rapid development of the three brands, there are three huge Chinese children's clothing industrial clusters in Zhili, Feng Li and Huan city.

In 2011, the "uneasy" factors in these three places were fully exposed under the adverse pressure of comprehensive environment.

"Group events" in Zhili

In October 26, 2011, in the process of carrying out the "socialization management" of the tax collection for children's clothing processing enterprises, because of the simple working methods of individual tax collection agents, a foreign owner was dissatisfied. After that, a small number of children's clothes owners became troublemakers and gradually evolved into mass incidents. The situation did not become stable until the 29 day.

The carelessness of tax policy and the simplicity of working methods are the direct reasons for this group incident.

However, sorting out the various factors of this event can be found that the pformation and upgrading needs of local children's clothing industry and the actual contradiction of low-level processing and manufacturing are the underlying reasons for this incident.

It should not be overlooked that the "husband and wife team" in the gray area of Taxation has become an important part of the children's clothing industry in Zhili town.

In fact, most of the 90% processing tasks in Zhili children's wear factory have been handed over to the "husband and wife team".

But in some people's eyes, the role of the husband and wife team is two-sided.

Although it solved the problem of insufficient processing capacity of some children's clothing enterprises, it accelerated the increase of labor cost and the difficulty of recruiting workers.

Weaving people gradually discovered that the emergence of "husband and wife team" made workers more impetuous.

Working hours are arranged freely, family members can be taken care of, and considerable wages are paid. This has created an imbalance in the minds of factory workers, so more workers are involved in the "husband and wife team".

After the loss of workers, in order to make up for the vacancy of production capacity, enterprises can not help turning to "husband and wife team".

Go on like this, vicious circle.

In addition, the population is beyond the load of small towns, the public order is worrying, wages are rising, but they are short of labor every year.

Small changes accumulate every day, and the economic and social structure gradually becomes divided and finally concentrated in this incident.

Nowadays, the "scattered and weak" industrial pattern of agglomeration has directly led to the difficulty of sharing information, technology, and market resources and low scale efficiency.

Huzhou Economic Commission has conducted an investigation and report that "most of the enterprises in Zhili children's clothing belong to the list of" weak, small, scattered and poor ". The production of enterprises is mainly based on OEM generation and mutual imitation production, concentrating on the bottom of the industrial chain.

Statistics show that the advantages of weaving children's clothing are not satisfactory.

The children's clothing industry in Zhili is about 12 thousand mu, the total annual tax revenue is 173 million yuan, and the annual tax revenue per mu is only 10 thousand yuan.

Against this background, the local government has greatly increased the tax quota for small processing workshops.

According to the relevant personage, the government has the intention of adjusting the market structure by means of "tax levers" to eliminate the child garment processing workshop in the form of "husband and wife".

Quanzhou blind expansion terminal

In Jinjiang, Mr. Zhu, the owner of a children's shoe business, was very upset recently: the remittance that the agent had promised for a long time was late, and the unsecured loans of the original plan were shelved for various reasons, which made Mr. Zhu very worried.

According to incomplete statistics, in 2011, the whole Quanzhou children's products industry has not recovered at least 3 billion yuan of accounts receivable.

In 2011, because of the big environmental factors, and many brands that were desperately trying to expand their terminals to make big plates, they were frantically inviting merchants, frantically distributing goods and increasing the market stock rate.

In fact, in the eyes of many people in the industry, the huge accounts receivable is not recycled. It is more like the Quanzhou children's products industry is paying for its blind expansion.

"How can we not be paid by the brand agents? We are all supporting the agents like crazy, sending goods to the shelves, giving rents to the stores and renting them to the shops. There are few business owners seriously considering whether their terminal market has such digestive power."

Mr. Huang told reporters that because of the scarcity of terminal resources, in order to seize the terminal, look for more powerful agents and attract more partners, Jinjiang children's clothing enterprises have launched various preferential policies, and even appeared the phenomenon of "full shop" and "let dealers store Zero".

Such a move has played a key role in the development of the brand. Many big shops in the city center are occupied by the brand of Quanzhou children's wear.

In the short term, it can help the brand quickly occupy the market, but it also causes a large number of funds to be occupied by enterprises, and various arrears frequently occur, which seriously restricts the development of enterprises.

What is more noteworthy is that recently, some venture capital companies have injected funds into children.

Enterprises now do not care about whether they can digest the goods so much. They just want to make big efforts to enlarge the market. They think they can expand their terminals with the money injected into the venture capital. They never thought that although it could attract more agents at a time, it would be a dangerous move for "not to succeed".

If their purpose is only to expand the channel and make a big market, it will be unthinkable.

Quanzhou children's wear brand enterprises, regardless of the profit margin of the market, how the agent's credibility is, compete for the terminal resources blindly, and make the whole children's clothing industry competition pattern undergo subtle changes.

City children's clothing city faces demolition

In 2012, the city children's clothing city, which was once brilliant for a time, is now moving more and more tightly because of the continuous development of the construction of famous towns in Foshan. The children's clothing enterprises gathered in this area are facing the fate of pfer, and the development of children's clothing industry in Foshan is also at a critical node.

Although the demolition of 300 children's clothing enterprises accounted for only 1/10 of the local, but after the demolition news came, the rabbit's sorrow and sadness spread to the whole industry.

Yes

One

Wu Haoliang, Secretary General of Foshan textile and garment industry association, also sighed. "In the textile and garment industry, children's clothing is a promising sunrise industry, but in Foshan, it gives people a sense of sunset industry."

The famous brands such as green frog emperor, Ying Zi Fang, Karl Fetter and Guang Zi Tsai, who are proud of the city's children's wear, have gradually moved away from the ancestral temple streets in the past few years, some of them have gone to Zhangcha, some have gone to Luo Cun and Ping Zhou of the South China Sea.

At this time, Hunan, Jiangxi, Zhejiang,

In fact, there are villages in the city, there are factories in the village. The lack of planned industrial layout in the early days has become a difficult knot in the development of children's clothing industry.

Another important production base for children's clothing in the city is the city of TSHa children's clothing, which is separated from the busy Nanhai square or even one lane.

"If this pattern does not change, children's clothing industry will be expelled as an obstacle to urban development."

A child dress owner said sadly, "but can it blame us? Blame it on the government in recent years, it has been indulge in the development of this industry, indifferent and lack of planning guidance."

"In fact, the government has been saying for years that it is necessary to build regional brand of children's clothing around the city, but regional brands are not shouting slogans, but they must have practical actions and policies to support them."

Wu Haoliang said.

It is understood that the demolition of the children's clothing city in the ring city was actually determined in 2008, when it was originally planned to build a headquarter economic base for the children's clothing industry, but later replaced by the plan put forward by the Chancheng district to create the "Guangfo business capital", the "headquarters economy" had to be located in commerce and real estate.

In the context of industry and urban pformation and upgrading, children's clothing industry has become an object of being upgraded and eliminated.

Fortunately, under the "forced effect", China's children's clothing industry cluster has begun a radical pformation and upgrading, which is the opening of a new era.