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The Mode And Framework Of Chinese Fashion In Zhang Yiwu'S Eyes

2012/4/2 11:53:00 22

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March 27-29, Ruyi 2012 China Fashion Forum was held in Beijing China Grand Hotel.

The theme of this forum is - - building China under the world pattern.

Clothing brand

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In the 28 keynote session of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of the morning of TED, Zhang Yiwu, a famous cultural scholar and critic, presented the mode and structure of Chinese fashion from the angle of globalization and nationalization.

Introduction:

Zhang Yiwu, deputy director of the cultural resources research center of Peking University, professor and tutor of Chinese Department of Peking University.

She was sent by Peking University to teach at University of Tokyo, Japan.

His research fields include mass culture and media, cultural theories, Chinese literature and films since 80s.

In recent years, Zhang Yiwu has been conducting research on Chinese popular culture and literature in the process of globalization and marketization. His research focuses on two aspects: one is the study of cultural differentiation within China, which has a profound impact on globalization.

The two is the study of identity in contemporary culture.

He made a rich and important exposition of China's contemporary culture in the period of pformation.

Zhang Yi Wu

His main theoretical treatises include "tracing at the edge", "from modernity to post modernity", "image of new China", "globalization and pformation of Chinese films" and so on.

Mr. Zhang Yiwu's quick words, quick thinking, broad thinking, fully reflect his rich and rich inner.

This coming to China clothing forum, what kind of speech will he bring to us?

Guest speech summary:

Originally, we all regard China as a place of production. We work for the whole world, clothing is that we go to the world, we sell it to the whole world.

But after 2008, we experienced a new change. China's internal consumption capacity is rising unprecedentedly. China is both a production center and a consumer center.

The west is the intermediary of our own brand appreciation. You have a bottleneck in this brand. You have to take the West as an intermediary, and many actors go to the golden hall. He feels that after walking around the world, he wants to expand his influence.

In such a process, you will find that the world is undergoing profound solutions.

American scholars have talked about a grand concept: China and the United States, the world is determined by China and the United States, that is, China produces things for the world. From the low-end socks, shoes, our fashion industry, our clothing industry has made great contributions to the rise of China. We are desperately exporting all kinds of towels and socks. You will find that these things are made in China. To Ipad, Iphone, we are a production center. We have a change now. We are now a production center and a consumer center. Chinese people have never had such purchasing power as they are today. They are so fond of shopping. Our desire for consumption has never been created and liberated like this.

This change shows that the Chinese market itself has become the most central market in the world, so globalization is now turning into another concept. The Chinese are pulling the consumption of the world.

How do we cater to the needs of young Chinese consumers, one is the middle class, the other is China's post-80s and post-90s young people.

They pay attention to their feelings and pay attention to individual feelings. They no longer focus on accumulation. They no longer focus on saving. They want to spend money. Can this money flow to us? This is not optimistic.

This is a great challenge for us. In this challenge, we need different inspirations. The first is inspiration from history and inspiration from culture.

First, inspiration from history, we find

clothing

There are Chinese elements. We think Chinese elements are very important. This historical inspiration can not help us go further. These national characteristics are often both a limitation and sometimes a low end. We are troubled.

In addition to this aspect, the vitality of Chinese cultural hybridity is just like the vitality of "33 days of lovelorn". When we do not grasp the needs of young people, our fashion brands will become outdated and will appear outdated, and they will not appear to be in the process of modernization in China.

Now we should regain the inspiration from the internal mixture. At this time, you will find that we need to have a sense of native land and do our own market well. The Chinese market itself is going to the world. On the other hand, we must continue to maintain the advantage of a big manufacturing country. But at the same time, we also need to create a market that is truly compatible with our national market.

The Chinese are learning to become a great power. In the process of learning to become a rising power, we are learning to become a big country of fashion. At the same time, the world is learning that China has become a great power, adapting itself to China becoming a great power, and learning from China becoming a great power. Our fashion industry is also learning to become a big country of fashion. The world also needs to learn to adapt itself to China as a great power, and at the same time learn to adapt itself to China as a big fashion country.

One is learning to be oneself, one is learning to adapt to it, and the new relationship between China and the world is being constructed.