Home >

China Fashion Forum Ms.&Nbsp; Jane&Nbsp; Rapley: Brand DNA

2012/4/2 11:59:00 18

??? 日本語 Fran?ais English 中文

China Fashion Forum Brand DNA Ms. Jane Rapley

Jane Rapley, Dean of the central Saint Martin School of design, will be invited to attend 2012 in March 28th.

China Fashion Forum

。

She will share with us her thoughts and Thoughts on fashion and brand in the new unit set up by the forum.

You can find a common name on the top of many popular designer qualifications: the central Saint Martin School of design.

It is a college affiliated to the central Saint Martin School of art and design. It is famous in the UK fashion industry and globally.

Dean Jane Rapley has been a senior academic official at the central Saint Martin School of art and design.

In 2001, she was awarded the high honor of OBE for her contribution to higher education, and was appointed special member of the Royal Art Association in 2002.

Jane Rapley has taught countless students so far that she wants to be a good dress in her mind.

Designer

"Talent", "enthusiasm" and "hard work" are the most important characteristics and elements. Besides, the sensitivity to fabric and color must also be possessed.

Jane Rapley believes that today's designers are not only a pure art creator, so they have the ability to understand the market and the leadership of group cooperation, and they are also the essential learning directions for top designers.

The central Saint Martin Institute of design almost covers all the top designers of the front line brands: John Galliano (incumbent Dior designer), Alexander McQueen (the same brand designer), Stella McCartney (the same brand designer), Phoebe Philo (Chlo e designer), Chlo (designer), and the most influential designers, artists, journalists and so on.

This coming to China clothing forum, Jane Rapley will bring us new ideas and new vision, what kind of wisdom and inspiration will be collided in the forum?

Guest speech summary:

What exactly is brand DNA? The most important point is a recognition of identity and cultural identity.

All international brands take into account what consumers demand over time.

To achieve long-term development, brand needs to consider a sustainability in the whole world, taking into account the integrity of a brand.

Another element is the concept, which is what the brand wants to express.

Who can drive the creativity of the brand? It should be the designer.

So here I want to say that designers are the core, not the terminal.

Designers need to convey their ideas. In order to better promote more markets, designers need more creativity and deeper development.

market

。