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2012 Wang Shouzhi, China Fashion Forum: The Origin Of Brand

2012/4/2 12:00:00 38

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2012 Wang Shouzhi, China Fashion Forum: the origin of brand

March 27-29, Ruyi 2012 China Fashion Forum was held in Beijing China Grand Hotel.

The theme of this forum is to build a Chinese clothing brand under the world pattern.

In the 28 TED morning keynote speech - a step towards the new world order, Wang Shouzhi, a famous design theorist, made a speech entitled "the beginning of brand".

Wang Shouzhi:

Wang Shouzhi is an influential scholar in the design profession. At the same time, he is also a public intellectual who is familiar with the masses in the country. He is a notable figure in the media circles.

2012 China Fashion Forum is very honored to invite Mr. Wang Shouzhi to attend an independent speech.

From the point of view of design, Mr. Wang Shouzhi will join hands with entrepreneurs and elites of China Fashion Forum to discuss how to confront the challenges of the global economy from the perspective of the international environment under the influence of Chinese clothing. Finally, we will determine the role, value and future direction of our brand, and activate the new inspiration of Chinese clothing development and creativity.

Mr. Wang Shouzhi, an expert on modern design history,

China

One of the founders of contemporary design education is the most influential academic authority in the three theoretical circles of mainland China, Taiwan and Hongkong. His research covers a wide range of subjects, including modern architecture, urban planning, interior design, environmental art, entertainment design, cultural creative industry, and so on.

Latest fashion

Design, automobile design, industrial product design, graphic design, illustrations, cartoons and so on, his works are difficult to reach at present in terms of depth and breadth. The important works include the history of modern architecture in the world, the history of modern design in the world, the history of modern graphic design of the world, the history of world fashion, the history of the city, and so on, as well as the popular books including the white night North Europe, the Paris hand and the thirty degrees in ink and so on. These books have great influence on the development of Chinese design.

Wang Shouzhi was regarded as one of the most important founders of Chinese contemporary design education. He served as deputy director of the Industrial Design Research Office in 1982 and later served as deputy director of the design department.

His field of work is divided into three main parts: education, writing, real estate, and the projects he participated in are quite large, which play a very important role in the development of domestic cities.

Therefore, it was selected by Nanfang Daily Group as one of the ten most influential figures in China in 2005, and the "know the molecule" of 2005 in "new weekly".

Excerpts from guest speakers:

Chinese

Fashion brand

To truly stand on the strength of the world's forests, we have to do several things:

First, there is no uniform high fashion market in China. We always confuse high school with low school. This is the biggest problem.

Unlike foreign fashion syndicates, they only comment on the best ones. We do not, we are all commenting on it, and often the manufacturer can go in to comment if he has more money.

I said that if China wants to do it, it must make a market launched by France in 20s, where a small number of people work there.

In 2009, I was very fortunate to see your president, I also saw syndicate, he created in France for 20 years, there is no such a God in China, there is no such a Taiwan, we have to have a small circle, this small circle brand, brand into a world-class brand, you can drop to second level.

Second, the most urgent problem for our industry is the issue of public comment.

We know that there are several important Western newspapers, such as the International Herald Tribune, whose theme is very clear. Which media in China can say which is better or which is not good? We do not have such a few pen in China. We do not have a public comment force, and the final result is parrot.

There is no criticism in fashion. Only if everyone speaks well, if there is no such mechanism, this is also a problem.

Third, China has gone to 30 years of rapid economic development, China's next time, the next 20 years, China should go out of its own brand, can no longer make China made into a symbol of China, we will have Chinese design in the future, this is the future.

We are now on the eve of this early stage. We have already completed the large-scale manufacturing, finished the Shanzhai, finished the imitation, and finished the standard of all the quantity. China needs a quality, this quality is a long way.

I am a critique. I risk my risk of offending you. Here I want to say a few words. In fact, the heart is good. In another two years, when we go to this conference, we can really quote several people who can be heard in the global fashion industry.