Japan: General Situation Of Department Store Sales In February 2012

According to reports, the sales bulletin issued by the association of Japanese department stores in February 2012 showed that the sales volume of 253 department stores in 86 Japanese companies nationwide was 433 billion 108 million 118 thousand yen, and the adjustment of shops was 0.4% lower than that in February 2011. The sales situation of department stores in various regions is as follows: the sales volume in the Sendai area that needs to be rebuilt increased by 7.5% compared with that in February 2011; the sales volume in the northeastern region increased by 1.1% compared with that in February; however, the sales in the Sendai area decreased by 1.8% compared with the same period last year; the sales volume in the Nagoya area decreased by 1.5% compared with that in the Fukuoka region; the sales in Fukuoka region decreased by 10.2% compared with the same period last year. Osaka sales in the highly competitive department stores increased by 2.2% over the same period last year.

In addition, the sales of clothing and clothing materials in all department stores in Japan were 140 billion 777 million 8 thousand yen, and the store adjustment was reduced by 1% compared with February 2011, and 0.7% before the adjustment of stores. The sales of men's wear and dresses were 26 billion 783 million 948 thousand yen in clothing materials, which increased by 2.4% compared to the same period after the adjustment, and increased by 3.6% compared with the same period before the adjustment. However, the sales of women's wear and dresses were 92 billion 143 million 381 thousand yen, while the adjustment of stores decreased by 1.6% compared with the same period last year, and the ratio of shops before adjustment was reduced by 1.5%. Sales of children's wear and dresses were 10 billion 802 million 785 thousand yen, 1.8% after the adjustment of stores, 1.4% less than that before the adjustment of stores, 11 billion 46 million 894 thousand yen for other clothing materials, 2.9% for the same period compared with the same period last year, 3% lower than the previous year before the adjustment, and a slump in sales.

　　 Men's wear Sales of dresses and dresses increased for three months in a row; sales of women's wear and dresses were negative for two consecutive months; sales of children's wear and dresses were negative for three months; other garments Dress material Sales showed negative growth for eight consecutive months.

In February, the same as in January, the cold weather in Japan, the winter clothing, hats and gloves and other cold goods sales are good, but officially placed on the counter of the spring. fashion Goods are not sold well. In addition, under the influence of bad weather such as rain and snow, and the double factors such as influenza, people's outgoing intention has been weakened, and the traffic volume has also been reduced.

In addition, high priced watches such as advanced watches, jewellery and imported specialty goods still maintained a good sales momentum, and sales increased by 3.3% compared with February 2011. Although the sales of candy increased by 2.6% over the past year under the influence of the Valentine's day business war, but it was insufficient to fill the fall in the sales of spring goods as the main force during the period, resulting in overall sales below the 2011 level.