Clothing Enterprises Are Facing Bottlenecks: Cleaning Up Inventory Will Be The Primary Goal This Year.

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China trend group expects that by international brands such as ADI and Nike, the competition for China's two or three tier city market will gradually sink. The competition in China's sporting goods market will become more intense. The inventory pressure on the retail side of the group will still be very serious this year.

The main goal of this year's trend is to clean up inventories, and hopes to digest huge inventories through the use of existing network sales platforms, the report said.

In addition, this year's

It is understood that the Olympic year has been a year for the sporting goods brand to exert themselves, and also a year of "bumper harvest" for these sports brands. At the 2008 Beijing Olympic Games, Lining, as a representative of Chinese athletes, lit the Olympic torch on the "bird's nest" above Beijing's "bird's nest" and pushed the development of Lining's sports brand to the peak. In the next two years, Lining's sales performance rose sharply, and the sales volume in the Chinese market once surpassed world famous sports brands such as ADI Nike.

Li Ning Co stressed that this year's London Olympic Games will be an important market opportunity. Lining will seize this opportunity to enhance the brand image. The Olympic strategy will be Lining's "core work of the year".

Anta also pointed out in its annual report last year, "because the London Olympic Games will be widely concerned in China, our strategic partnership with the Chinese Olympic Committee will be an effective growth enthusiast's passion for Anta."

At the same time, Anta also said that due to the huge potential of the London Olympic Games, the company will launch a series of Olympic themed marketing activities to enhance the influence of Anta brand and products.

For the Chinese mainland

Zhang Bin, a senior analyst at the national textile and securities industry, also said that the so-called "Olympic strategy" of China's local sporting goods brands would be difficult to become a "life-saving straw".

China's local sporting goods brands are currently adjusting their business strategy. This adjustment cycle can not be completed in one or two years. When the problems are not solved, it is somewhat inconsistent with the fact that the hope is only placed in the Olympics.

In addition, he also pointed out that this year's Olympic Games will be held in London, and the previous Beijing Olympic Games have a huge difference in geographical location, which will be another major factor restricting the results of the implementation of the Chinese local sports brand Olympic strategy.