Old Man Is Suspected Of Fabricating Counterfeit Foreign Brands.

There is a familiar brand in the Italy Foreign Trade Commission's intellectual property department's counterfeiting list.

Where does the "old man" come from? Reporter survey found that there are more than 10 "old people" in the domestic market, from Italy, France, the United Kingdom and other different places, it is very hard to understand.

On the website of Wangfujing department store in Beijing, "old man LEONADO" is introduced in this way:

Leonardo, yes.

In 1936, Leonardo arson was famous for its design and production of Italy general clothing, generals shoes, leather bags, belts and wallets, and became a famous European company for designing and producing military leather.

After the end of World War II, Leonardo was converted into the production of civilian clothing leather.

In 1963, Leonardo II designed the famous old man's head design as a trademark and registered successfully on the basis of the head portrait of Da Vinci on the stamp.

"In 1985, the old man was introduced into the Chinese market by Huayuan, Hongkong, which was the only imported brand of leather shoes in the domestic market at that time.

This year (should be "in recent years" - reporter's note) there are new breakthroughs in leather shoes for old people, whether in style or in materials. Developers exchange with Italy, France and Japan famous brand leather shoes factories and famous designers every year at Milan leather shoes exhibition in Italy and Hongkong. At the same time, they introduce the latest and most distinctive styles and new environment-friendly materials in the world's clothing industry.

Recently, the China Youth Daily reporter came to the Leonardo men's shoe counter at the Beijing department store in the Wangfujing pedestrian street. The billboard of orange head and black line outlined Da Vinci's head was very eye-catching on the four floor of the shopping mall.

According to the Wangfujing department store website, this design is based on the self portrait of the master Da Vinci on stamps, and designs the famous old man's head pattern as a trademark.

Leonardo is the name of Da Vinci, the famous painter of Italy.

The salesperson told reporters that

When the reporter mentioned that some netizens said that the shoes that had been purchased from the brand had been broken for a few days, the salesperson explained that there were "fake old people" on the market.

Our shoes are not less than 1000 yuan.

The real old people import more, our home (counter) is less homemade, that is, Italy (more).

Reporters in the counter saw several men's leather shoes, the price is more than two thousand yuan.

The reporter mentioned that nowadays the brand of "old man head" is very much, and many products that are under the banner of foreign brands are actually "domestic products". The other side replied, "shopping in a department store is a good thing, and where is it".

According to the brand on the Wangfujing department store website, "Leonardo" was listed in the national key protection trademark list by the State Administration for Industry and Commerce in 2000.

Among the 30 "pseudo Italy brand" lists previously published by the Italy Foreign Trade Commission, there is an enterprise called Italy Lao men head International Development (Group) Co., Ltd.

The company's website describes the "old man" brand and its background in Italy, which are very similar to those on the Wangfujing department store. They also include pictures of Italy, such as Colosseum and Leaning Tower of Pisa. It is said that the sound of Papal Basilica of Saint Peter bell and Ferrari sports car are well blended, leather goods, fashion, beautiful cars and fashion go together.