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    "China Shoes Capital" Jinjiang Annual Shoes 1 Billion

    2012/4/6 10:13:00 12

    Footwear Brand

    The fourteenth China (Jinjiang) International Footwear Expo, which is attracting much attention from the global footwear industry, will be held in Jinjiang, Fujian, China from 19 to 22 this month.

    On the morning of 5 th, reporters learned from the Organizing Committee of Jinjiang footwear Expo, Fujian Jinjiang, which has the reputation of "Chinese shoes capital", has an annual output of 1 billion pairs of shoes and an output value of more than 70 billion yuan.

    Shoe enterprises

    More than 70 movie and sports stars have been hired, and the annual advertising cost has been invested nearly 1 billion yuan.


    This is the most intuitive feeling of reporters when interviewed in Jinjiang.


    According to the Jinjiang footwear Expo Organizing Committee officials, there are 3016 footwear manufacturers in Jinjiang, with over 380 thousand employees, with 1 billion pairs of shoes per year and an output value of more than 70 billion.

    Among them, sports and tourist shoes account for 40% of the total output of the country and 20% of the world's total output, and the products are exported to 163 countries and regions.


    As a county-level city, Jinjiang.

    footwear industry

    The industry already has 13 listed companies, with more than 70 movie and sports stars hired by shoe companies, and nearly 1 billion yuan in annual advertising fees.

    There are more than 10 brand stores in China. There are 31 well-known trademarks in China, 9 famous brand products in China, and 36 national inspection free products. The total number of "national brand" brands account for more than half of the national sports shoes industry, not only by the title of "China Shoes Capital", but also by the "national sports industry base".


    The footwear industry organizing committee official said that the footwear industry in Jinjiang has a complete and complete industrial ecological chain, which has formed shoes, shoes and machines.

    Shoe material

    The production of leather, footwear, chemical industry and other enterprises has developed smoothly, and a good pattern of interactive development has been formed.


    At present,

    Jinjiang

    With a large number of mold development, shoe design, management consulting, image planning, marketing promotion, export agents and other companies, specifically for production enterprises to provide prenatal, mid, and post natal service matching, enterprises have basically achieved without leaving home to complete the flow from production to sales.


    The development of shoemaking industry has led to the supporting prosperity of regional shoe material market.

    Chen Dai Town, the "shoe industry" in the city, has formed the two major shoe accessories and shoe machinery distributing centers of Chen Dai shoe material market and "China Shoes Capital".

    The "Jinjiang international shoes and clothing logistics city", which is controlled by the government and has a total planned area of more than 5000 mu, has been officially launched in the town. After the completion of the project, it will be the largest and the most complete and the latest sports shoes in China and even in the Asia Pacific region.

    footwear

    Raw and auxiliary materials, shoe machinery and trade distribution centers related to footwear industry.


    "Jinjiang Shoes world, world Jinjiang shoes", relying on the Jinjiang shoes Expo platform with the role of industry vane, Jinjiang footwear industry has achieved a leap from family workshops to branding and internationalization.

    Relying on the complete foundation of shoe industry in Jinjiang, the Jinjiang shoe fair, founded in 1999, has become a professional international exhibition with many exhibitors all over the world, complete exhibits, perfect service functions and rich supporting activities. It has become one of the ten most attractive exhibitions in China.

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