A Highlight Of Quanzhou Clothing Legion Expo

The "Legion" power of Quanzhou's textile and garment industry has once again launched a strong attack. Their unique positioning in their respective market segments has become increasingly prominent. No wonder people in the industry have joked at the exhibition that every year CHIC and Intertextile will not be able to go on without the participation of Quanzhou enterprises.

　　 Three innovative products are attracting attention

During the CHIC period, the new type of biomass elastic fiber, shallows silk, was first made in Beijing, with various types produced by Schwartz. Ready-made clothes For the first time, the series is displayed in front of global peers and consumers.

"Shrek silk uses Sorona polymers and special processing technology, such as corn and other plant reproducible resources. It is environmentally friendly, low carbon, and has good comfort, resilience, tensile recovery and natural touch. It leaves endless room for the creativity of new fabrics and clothing." Ouyang Wen, chairman of a company, said.

At the same time, the cold transfer technology in the textile industry of Quanzhou textile industry has attracted the attention of domestic and foreign counterparts. Cold transfer printing technology can save energy by 65%, save 40% of dye consumption, save 2/3 of water consumption, and make the recovery rate of discharge water reach 92%. Huang Shali, chairman of a printing company.

In addition, at the Intertextile fair, Fujian Longfeng Textile Co., Ltd., which featured the main products of functional fabrics, participated in the spring and Summer Exhibition for the first time. It also brought cotton imitation products and a variety of patented products developed by Hengli Chemical Fiber Co., Ltd. According to the introduction, cotton imitation products combine natural fiber fabric natural comfort and easy to take advantage of chemical fiber products, plus functional finishing.

Sun Ruizhe, vice president of China Textile Industry Federation, said China Spin The slowdown of the garment industry has been inevitable. And this slowing down situation may be long-term. In the past, the development of industry depended on the comparative advantage of production factors. Now we need to establish new competitive advantages, and new advantages need technological innovation to achieve.

　　 Further segmentation of garment brands

Of course, the most important concern of this CHIC is the ready-made clothing brand of the Quanzhou Legion. More importantly, the market segmentation of these garment series is further aggravating, and people can no longer see the so-called "business casual" in the traditional sense. A series of Quanzhou local brands, such as JIM, S, Gao Er Pu, Zhou Jie, Si ya, bin Nu, Wei Li Si, Hua Qi, Wolf Road and so on, are constantly extending in the market segments of men's wear, women's wear, jeans and tide cards.

Huang Shali told reporters, "on the basis of cold transfer printing technology, Huaqi company has developed a sub brand GETBUN, the brand positioning age is 21 to 26 years old fashion dress, after the Expo will be officially launched, and is expected to end in April of this year, and cooperate with all fans and online marketing."

The market positioning in such a "narrow crowd" is more than GETBUN. As the designer brand rising rapidly in recent years, Liu Yiqun, general manager and art director of Wolf Road, has also positioned his design in "jeans only", and its brand "tannin", which has deduced the unique explanation of Wolf Road for ring protection and restoring ancient times. Liu Yiqun said, "the unique positioning of Yang Ziming and CABBEEN and their successful experience have set an example for the designer brand in Quanzhou. In addition to the designer's concept, the designer's brand needs to be subdivided. Besides, Quanzhou is already fully equipped. clothing The industrial chain has promoted the success of the designer brand in Quanzhou in recent years.

On this CHIC, reporters found that the trend of follow suit and homogenization a few years ago is gradually dissipating in the brand of the garment industry.