China Fashion Week Avvn: Embrace Magic Forest
China International Fashion Week
Avvn: embrace the magic forest.
Main color: almond sugar, honey fruit color, milk tea color, coral powder, Shi Liuhong, mint green, bryophyte green.
Basic colors: feather white, cloud gray and ocean blue.
"The road is numerous, but our own journey is unique."
In the bright sunshine of spring in Beijing, what avvn cares about is the freedom of those who are passionate about the distance.
Eager to get rid of the reality of the fence, with a sincere pursuit of all good things, let us start off!
Avvn
This season will bring you into the magical land of far north Europe.
Finland, known as "the island of thousand islands" and "the country of thousand lakes", covers nearly half of the territory of the blue lakes and verdant forests.
Because the place where Santa Claus's hometown is Rovaniemi, Rovaniemi seems to be fascinated by the magic of the forest.
The unique geographical and climatic environment created the green land where the ice and snow began to melt at the end of spring, and the silvery world of pure, pink and jade turned into immediately after the winter.
So quiet and changeable, unique style.
In Finland, a country called forest, if Christmas tree is more than human, it can not be too much.
Therefore, when Christmas comes, Christmas is the most fascinating moment in Finland.
Avvn this season's design inspiration came from here.
In the silver and glittering world of day and night, with the reindeer dancing and the breezy breeze, the atmosphere of the Christmas season and the desire for reunion and happiness spread to the corners of the world.
Spiritual silver is like the unique and unfading Christmas light of Finland, the aurora of the aurora, with a mysterious veil. It has no shadow to spread large amounts of ink on the sky screen without any trace. Sometimes it is as white as yarn and sometimes colorful.
The handsome hunting wind in the shoulders is different.
Texture of material
Accessories show the details of sweaters and knitwear. Shirts or T-shirts are provided with comfortable scarves, and all kinds of long and short windproof clothes are used skillfully to draw figures.
Metal buckle and zipper pocket add a bit of fashion sense.
The fleeting flying beams on the stage, like a quiet lake, are like a leisurely white cloud, and a quiet coming to the surface, leading people to gradually understand the true meaning of life, to cherish the present, to cast aside the trivial and complicated thoughts of daily life, and to hatch the most natural self after precipitation and purification.
The shoulder sleeve element highlights the brisk movement of the wind, the stitching of different fabrics, the creation of stripe and lively changes. The inverted triangle details of the neckline show the characteristics of the sportswear, and the comfortable skirt and long skirt are not only the characteristics of this season.
clothing
At the same time, it also perfectly sets out the relaxed atmosphere of the whole city.
Such as the Blue Pearl Lake, accompanied by the golden cottage in the lush forest, under the change of sunlight, there are all kinds of amorous feelings, quiet and bright, showing a comfortable natural warmth.
Many architectural styles are inspired by nature, and color is greatly influenced by the four seasons, making it look like a beautiful and personalized painting.
In this country, whether in substance, psychology or spirit, it depends on nature, and you will feel the meaning of travel more deeply.
Winter snow dyes the earth white, like a pure canvas, which makes the eyes waiting for color more sensitive.
Avvn captured the colourful colourful brilliantly of spring and summer, and injected a pleasant warm current into people in the severe winter.
Whether it is fresh and elegant, simple or pure color, or eye-catching and colorful, it is like the release of energy after longing for winter ice and snow.
Under the charm of this magic color, avvn creates a colorful world, so that people can find happiness lost in their busy lives, feel and appreciate the beauty of life from the bottom of their hearts.
And this fabulous happiness, or far away, is far away from the end of the world.
About company and brand
Avvn brand is a new subsidiary of Zhejiang Hamming Industrial Co., Ltd., a subsidiary of Hamming Holdings (China). It takes the "holiday fashion" and "natural slow life" as the keynote and the natural wind as the main line.
The brand name "avvn" is the abbreviation of Latin "AVESVINUMNOVUM", which means "flying bird and new wine".
Hamming Holdings (China), founded in 1996 in Hangzhou, has been committed to providing integrated services for the quality life of the middle class in China.
Its subsidiary, Zhejiang Heming Industrial Co., Ltd. has been focusing on fashion design, production and sales.
In recent years, the company has opened more than 300 shopping malls and stores in the country through the licensing mode, and the sales situation is good.
In addition, through several years of management and cultivation, the company now has a functional management team, including design, planning, procurement, administration, finance, production, sales, logistics, information, human resources, etc., and is committed to providing women with super value fashion.
The avvn brand is committed to satisfying consumers' aspirations and aspirations in the subconscious, and tries to create a kind of travel and holiday atmosphere on clothing, so that consumers can truly feel comfortable and relaxed, emphasizing the concept of natural slow life.
In line with the brand idea that "all the wearers can retrieve the happiness that is gradually lost in the city", avvn also pays special attention to the influence of the whole living environment and atmosphere on the mood of consumers. Therefore, besides the clothing style, the avvn also extends the concept of "Fashionyourhome". Through the design of a fully felt home product, consumers can add color to their families while dressing up.
Avvn brand positioning in the "comfortable, pleasing, practical, gentle and unaffected" style of products, advocating natural, non-human "original appearance".
The core customer group was born in the late 70s and early 80s, and was 25-35 years old, independent, enjoying holidays, having certain economic strength, but busy with work, and longing for freedom, unruly, wandering and adventurous spirits in the distance.
The brand spirit of avvn is "countless roads, but unique on their own journey".
The brand's core values and attributes are: Holiday (to distant associations and yearning); relaxation (using travel and holiday atmosphere to make yourself feel comfortable and relaxed); freedom (to find the happiness lost in busy life); Adventure (to explore new things, to reflect personal adventurous spirit).
Avvn for all purposes for different purposes, want to break away from the original law of life constraints, yearning to travel to a distant holiday, there is freedom, relaxation, adventure, but not satisfied with the people.
Striving for product parity and value for money, we are committed to making the wearer feel relaxed, comfortable and unique.
About designers
Ms. avvn, the product development manager, is a famous fashion designer. He graduated from the cradle of designer in 2006 -- the clothing Institute of Zhejiang Sci-Tech University, and won the second China Costume Costume Contest Award Series in 2004 and 2006 respectively, and the best brand style award (team form) of Ningbo international costume festival.
In 2008, he joined Zhejiang Heming Industrial Co., Ltd., and served as the 2 Design Manager of GMXY.
In 2011, he joined the avvn development team and served as the design manager. He had rich experience in design and innovation.
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