Marketing Performance Studies Behind Jobs
When
Steve Jobs
Regardless of the deep feelings of fans all over the world, Joe's insistent intention to talk about the function of IPHONE with God, whether or not anyone who has used these beloved works of Qiao Ye is sorry for the lack of such a great man on the earth. People in various forms cherish the memory of this generation of Masters who once had paranoia, philosophers, artists, gifted, monsters, perfectionists, vegetarians and so on.
Never seems to be the owner of the workshop or business in history. Not only was he regarded as an idol during his lifetime, but he could still be worshiped like this after his death.
No one, like Uncle Joe, will be very respectful of his friends or enemies when he mentioned his name. It can be said that it is an unprecedented and probably the end of a business as a brand owner.
The reason why people admire the genius of this world is because of their own businesses.
brand
The product completely subverted and changed the world. From the earliest Macintosh desktop computers to IPOD and even the popular IPHONE and IPAD nowadays, it is Jobs who perfectly incorporated the humanities concept into the products of science and technology manufacturing. Therefore, there have been disruptive revolutions in the 6 major fields: personal computers, moving pictures, music, mobile phones, tablet computers and digital publishing.
People have every reason to miss this business wizard. He is the first to cross the field.
industry
The business leaders of the race are the benchmarking, flags and symbols of Commerce, marketing, aesthetics, creativity and so on. When people are shocked by the visual and perfect application of IPONE and IPAD's utensil aesthetics, in fact, Joe's inspiration to us is far from that.
When the thin Jobs finally stood on stage and launched IPA2, the audience looked at the lonely man on the stage with religious worshipping eyes. At that moment, he was God.
At that moment, the inspiration to us is that Jobs is a real marketing master and can add a word: performance. Therefore, Uncle Joe is first a master of marketing performance, followed by others.
Board, boring, face to face, and speaking differently, Jobs always brings people interesting, vivid, striking, shocking, poetic, long lasting, and unable to stop. It can be said that Jobs is truly master of the true meaning of marketing: marketing is actually a kind of performance, and he really plays the marketing role to the extreme. Every detail of product development, even every part of the chip and even the position of each screw, is the foreshadowing for its perfect performance, not to mention the perfect pursuit of the appearance, color, function, touch and even packaging box of the product, all of which are for the final climax: advertising and product launches; compared with the so-called business gurus or business gifted people of the same era, or those who are known as marketing masters,
We know that Joe's perfect and harsh demands for advertising and product launches, advertising creativity, background music, pictures and so on, can only be perfect in Jobs's eyes, but can not be a bit careless. When Joe appeared on the press conference, when people cheered and drunk, in fact, it consisted of repeated exercises for speeches, speed, gestures, lighting, music and so on. But the key to Jobs's success and pride was his pursuit of marketing performance.
Perhaps, people still disagree with the word "performance", which is just another way of speculation. In fact, a sincere and perfect performance is a reflection of respect for the audience or consumers. Only the mediocre directors like Chen Dao and Zhang guide in China think of using the inferior means to spectator to cheat the audience's banknotes; only when the domestic counterfeit or shoddy, or thrive who thrive on a lucky chance, they want to use the hype to make consumers pay again and again.
The real marketing performance is based on products, with creative marketing programs at the core, and all the details in marketing work are independent performance units; therefore, marketers are not just selling salesmen for a product or service, but rather a performer. Marketers are comprehensive talents with products as their own tools, their own directors, protagonists, screenwriters, producers and distributors.
When you are faced with a client, using boring, dry language, dull and dull expression to recommend your products or programs, it is actually wasting your customers' time; because in your hesitant and expressionless communication, customers can't see your sincerity, do not see your respect and can not see your value, so such a performance is a failure, and its standard is not as good as a runaway.
When we see him sitting there, we can't help laughing because we see his sincerity, his devotion, his hard work, his respect for our banknotes. When he said: Actually I am an actor, I believe he is sincere.
When we recall the performance of Uncle Jobs Jo on the stage with poetic language, forceful gestures and cadence tones, we realize that what he brings is not only a revolutionary product, but also makes us feel that such a marketing master is sincere and respectful to all the people. Now we can only appreciate God who has such a perfect performance. This is our regret.
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