China's Private Entrepreneurs Embrace The European Dream

Brussels, Belgium -

As chairman of Sichuan Kei Shin yarn industry limited liability company, Deng Dong did not expect from the country that in just a few days, he was determined to enter the European market.

According to his plan, at the end of April this year, the European office will be opened in Belgium.

Deng Dong is one of the 50 private entrepreneurs who visited Belgium.

Under the organization of Patriot founder Feng Jun, China's private entrepreneurs first went abroad on a large scale to explore Europe.

After the three day inspection, more than 30 private enterprises were intending to settle in Belgium.

In March 22nd, more than 50 private entrepreneurs joined Deng Donghe and boarded Beijing's non-stop flight to Brussels.

In this team, there are patriot President Feng Jun, Huang Ming solar chairman Huang Ming, chairman of Wan Jie group, Sun Yuehua, chairman of Huachen flocking company......

These enterprises are members of the internationalized alliance of patriots who aim to "go together" and go out.

Deng Dong founded "Qi Xiang yarn", founded in 2009, with a total investment of 150 million yuan, and is a "company + base + farmer" industrial chain silk enterprise.

Silk produced

Despite its rapid development, Deng Dong is also worried that the price of the product is low and the added value is not high.

How to increase the added value? Deng Dong knows clearly that the best way is to make the finished product and play the brand, and the added value will naturally increase.

When formulating the company's "12th Five-Year plan" last year, Deng Dong proposed that he should enter the European market during the "12th Five-Year" period.

According to Feng Jun, the alliance's enterprises have a characteristic in the consumer goods industry, they are the top three groups of their respective industries, and even the "invisible champions".

With the expansion of the scale of enterprises, "going to sea" has become an inevitable choice for these industries "invisible champions".

As the saying goes, "colleagues are light", how can we cooperate with the same industry?

The practice of the Patriot internationalized alliance is to select an excellent enterprise in every subdivision and form an alliance with more than 100 member enterprises. There is no internal contradiction when we are together.

Only if you pick up the regiment can you have strength.

"If the enterprises inside the alliance are full of contradictions, how can we keep the company together?" Feng Jun said.

Before leaving for Belgian expedition, the alliance informed Deng Dong and more than 100 members of the alliance about the outcome of the negotiations with Belgium, and recruited private enterprises with intent to settle in Belgium.

Why did we choose Belgium? It was chosen by private entrepreneurs.

In December last year, more than a dozen entrepreneurs and Feng Jun in the League visited four European countries, Holland, Denmark, Belgium and the United Kingdom, and contacted with local government investment departments and market participants to compare the preferential policies of various countries.

In order to attract Chinese enterprises to settle down, the four countries have worked hard.

In addition to the promise of free rent and free consultation, the chief executive of the British Trade and investment department immediately decided to open up a fast track for members of the alliance.

The Embassy in Holland went to the Patriot headquarters to lobby.

Holland said that Japanese and Korean brands entered Europe in those years, many of which set up offices in Holland.

Although Holland is small, it is the gateway to Europe. They are willing to give the green light to China's brand.

The chairman of the European market center, located between Brussels and Antwerp, directly promised to rent a gold brand for the Chinese brand that was settled, and provided the language, law, registration, taxation and other services needed for landing.

For the 300 Chinese entrepreneurs who go to the local area, the European market center is responsible for checking the round-trip air tickets and accommodation costs.

This is the advantage of holding a group to sea.

Although there are plans to enter the European market, Deng Dong is somewhat disturbed because of his unfamiliarity with European laws, employment and intellectual property rights.

He calculated that in another two years, the company would go to a higher level and then go to Europe.

"This is a common feature of private enterprises, and every step is unusually cautious."

Feng Jun said.

After the introduction of preferential policies such as zero cost investigation and free rent, Deng Dong was "a little bit moved", but he could not help wondering whether it was as good as promised. When he arrived in Belgium, Deng Dongcai dismissed his concerns.

The deputy prime minister, the governor and the mayor took turns to interview the Belgian media for three consecutive days.

Xu Xiangyu, a Chinese Belgian who worked in Belgium, said that for the first time in Europe, he felt for the first time that Chinese private enterprises could have such great energy in Europe.

For Deng Dong, the most striking of him is some details.

The Belgian side promised the first year rent free; the Chinese private enterprises were not familiar with the European market. In Belgium, the Belgian side arranged for the consulting firms such as law firms and accounting firms to dock with Chinese enterprises, and explained in detail the process of labor card handling, market planning, product planning, trademark and brand registration. These services will serve Chinese enterprises in the future.

Even for Deng Dong's idea of buying European home textiles and clothing brands, the consulting company immediately offered some suggestions and was willing to help Deng Dong conduct market research.

At the end of the inspection, Deng Dong decided to settle in Belgium.

The European market center has arranged a more than 200 square meter office space near the seaport, which is also very convenient for railway and road pportation.

Deng Dong is also preparing to employ 5 people in Belgium and 3 more in the country.

"This time, our plan to enter Europe was two years ahead of schedule."