20 Years Of The Fair: How Can China'S Clothing Industry Survive In Brand Competition?
The twentieth session
China International Clothing and Accessories Fair
(CHIC2012, hereinafter referred to as the Expo) is not as amazing as expected.
In March 26th, at the twentieth China Beijing International Exhibition Center (New Hall), the lack of "ten Daqing" atmosphere and buyers did not expect much of the industry.
All this seems to indicate that the apparel industry is not optimistic.
Li Ying, the design director of Shanghai BDI Industrial Co., Ltd., an interview with our reporter, said: "a large number of enterprises will be pferred to domestic sales, which will inevitably lead to vicious competition. In particular, some small and medium-sized enterprises are going to take advantage of the market in order to seize the market and sell their products at a lower price, resulting in a sharp decline in profits and even some enterprises' losses and bankruptcies."
The theme of this year's Expo is "crossing".
As the largest international exhibition of China's clothing industry, the Expo has witnessed and witnessed the growth of some enterprises in China's apparel industry.
Domestic enterprises are trapped inside and outside
"China's clothing industry is facing difficulties now, not only for foreign trade, but also for domestic sales.
With a large number of Chinese enterprises turning
For the domestic market
Coupled with the rising cost of labor and raw materials, competition is fierce. "
Su Qingsong, manager of Milan Duo (Beijing) Garments Co., Ltd., told reporters.
It can be seen that China's clothing industry "internal and external difficulties" has become an indisputable fact.
In view of the difficulties faced by China's garment industry, Zhou Zhu Guo, director of R & D center of the wild leopard industry (Hongkong) Limited, believes that "although the development of China's garment industry is fast, there is still no international brand with strong strength and influence."
Shen Kai, general manager of Zhengzhou Sai Garments Co., Ltd. agreed with Zhou Zhu's theory that "now many garment enterprises, especially small and medium-sized enterprises, do not know which way is the way out."
When it comes to how Chinese enterprises should develop, Zhou said that "Chinese enterprises can also develop together. We should seek common ground while reserving differences and jointly explore a road."
Now, in China, some regional brands already have the example of holding together and advancing together, for example, many garment enterprises in Humen have begun to develop in the form of Baotuan.
But all clothing brands must unite as one, and need a leader.
It is hoped that the state, local governments, associations and chambers of commerce can play a role in leading the garment enterprises to tide over difficulties.
Overseas brand China layout
Bomar Noua, a fashion retailer from France, is confident of the Chinese market.
According to its relevant person in charge, "by the middle of 2013, Bomar Noua's brand Cache Cache will set up 1000 stores in China."
According to the person in charge, in March 17th, the French fashion women's clothing brand Cache Cache was located in 500th stores in China, in Shanxi.
Jincheng
Practice.
What needs to be mentioned is that Cache Cache has entered the Chinese market for only 6 years, and has opened 500 stores in China's first tier and two or three tier cities.
At the top of the group, the global clothing market is not that bad at the moment.
Up to now, Cache Cache brand has set up 1260 stores in the world. This amazing international brand has attracted the attention of the Chinese apparel industry.
The official also said that many brands of Bomar Noua group have opened more than 2330 stores in dozens of countries in Europe, Asia and Africa.
According to the reporter, after Cache Cache entered the Chinese market, it first rooted in the first tier cities, and made the Cache Cache brand develop greatly in the Chinese market.
After gaining a foothold, Cache Cache has entered the two or three tier city of China.
It is reported that this year, Cache Cache will also open 250 stores in China, its goal is to enter every city in China.
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