Wealth Story: New Edition Of Disney

In 2009, the chaotic external environment brought many Chinese businessmen who wanted to be there into the marketing context of selling combs.

The impact of the international financial crisis has not been eliminated, the export situation is still grim, domestic consumption has not seen a significant growth trend, so the majority of clothing owners choose to continue hibernation.

But some people are starting to "be ready to move". They believe that the real business legends come from difficult times.

The ten garment enterprises that we see today are the physical workers of this kind of commercial spirit.

Model innovation is always full of adventure, but also has great potential for explosion.

Chinese businessmen have always liked to fight alone, but Peng Xing, a businessman in Wenzhou, has changed the habit of thinking in the financial crisis, and has taken a crucial step in the league's warm up.

Borrowing strength is a very clever way of doing business.

With the special care and wisdom of women, Dayang group successfully captured the heart of Buffett, the old man, and succeeded in becoming the capital tycoon of Li Guilian.

There are more "little people" who used their dedication, hard work and wisdom to amend them in 2009.

2009 should not be forgotten for Chinese enterprises.

This is the first time they have tested the crisis in the context of globalization.

Success or failure is worth pondering for a long time.

They embodied natural courage and simple business intelligence.

When these two are combined, they become a kind of strength to meet difficulties and let the dresses who dare to tide over the waves continue to write the legend of wealth in the thorny year of 2009.

Nine months two hundred million yuan - ho ho Qiang new edition Disney

It took only nine months for the "cat man" to earn two hundred million yuan of sales. The world exclaimed that the phenomenon of Chinese "Disney" wealth is playing in the fashion industry.

Chinese style "Disney" wealth phenomenon is being staged in the clothing industry.

He Shaoqiang earned two hundred million sales for cat owners, and professional manager only spent nine months.

It sounds a bit of a myth.

And this wealth is only the cat's

Interestingly, the direct driving force of this business inspiration is the international financial crisis.

At the end of 2008, the chairman of the cat, Lin Lin, received a phone call from a friend asking him to help him.

At this time, you know that the friend who has been doing foreign trade processing is suffering from the sharp reduction of orders, and wants to pform into an internal brand. In his eyes, advertising can make a lot of money for brands, too tired, and he has no experience, so he wants to spend some money to rent a good brand directly, so he sees business opportunities.

This friend's mentality is a microcosm of the boss mentality of many processing enterprises under the background of the international financial crisis.

This will also pave the way for the success of the cat brand licensing mode in the future.

At that time, He Shaoqiang, an old comrade in the woods, is studying the commercial feasibility of the US Disney brand authorization mode in China's clothing industry. The two people hit it off.

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Since the end of March last year, the licensing operation of Cat brand has officially started.

The success of the process was totally beyond two expectations.

Just twenty days later, Mr. Deng, who came from Zhejiang Pu Yuan, signed the first order with the cat man. He bought the brand's right to use the sweater for ten years in the sweater field at a cost of more than 2 million yuan a year.

Mr. Deng has been making sweaters in Pu Yuan for many years, where sweater processing enterprises gather, and a sweater is bought on dozens of yuan in the market.

Mr. Deng hopes to put his sweater on sale for seven hundred or eight hundred yuan or more if he wants to paste the cat's brand.

He Shaoqiang knows this mentality well.

Since then, he went to Jiangsu, Zhejiang and Guangdong industrial clusters to publicize the concept of cat's "Disney" and got a positive response from the local processing boss.

"I seldom talk with them about the price. I only talk about the innovation and win win mode of the cats. They are fascinated.

If you marry a wife and send a son, where can you find such a good thing? "

Behind his self-confidence is that he believes that the brand of cats is indeed valuable.

Fashion in China

At present, the cat has turned sexy leg pants.

He Shaoqiang's reputation has also been promoted rapidly in Jiangsu and Zhejiang provinces along with the promotion of this business.

It is widely believed that at night 12 often over three people queue up for him in the hotel where he lives. It is a great honor for those little owners to invite him to dinner.

"What the boss wants most is that they see the cat's success. They are very curious and want to learn."

He Shaoqiang believes that the management mode of cat owners is very attractive to these business owners.

He did not comment on rumours.

Disney once made brand authorization by subdividing various fields, and established its wealth kingdom all over the world.

And this height is what cats are coveted.