The Story Of Italy'S Luxury Brand Prada

Prada

The design of Prada is in harmony with modern people's life style. Not only does it happen that the philosophy of life behind the color and style coincided with the modern people's dual mentality of pursuing practicality and beauty, and achieved a perfect balance between function and aesthetics.

The simplicity of Prada, with a uniform aesthetic design coincides with the trend of modern times.

Founder: Mario Prada MarioPrada

Year of establishment; 1913

Place of registration; Milan, Italy

Designer; (1) 1913 - 1978 Mario Prada MarioPrada and Design Group

(2) 1978 to date, Musia Prada Miuccia Prada

Product line; men's wear, perfume, cosmetics, bags, handbags, etc.

Brand logo; PRADA, black triangle with inverted triangle.

Design style;

Prada can be described as an old brand, but because its production is perfect, no matter how old or young, the recognition of this brand is no less than that of any other brand.

To trace back to the history of Prada, we must talk about it from the beginning of twentieth Century.

When Miuccia takes over, Prada is still circulating in Europe and family from generation to generation. If there is no innovation and breakthroughs, it is easy to decline.

Miuccia tried to find new materials that are different from traditional leather materials. After many attempts, they found nylon cloth from the material used in air parachute, which was based on lightweight and durable. "Black nylon bag" was red and red! Prada only released its first autumn and winter fashion show until 1989. A lot of praise was given to the design of the trend. In 90s, the minimalism of the slogan "Less is More" came into being, and Prada's simplicity and uniform aesthetic design coincided with the trend.

In 1993, Prada launched a series of men's wear and men's shoes in autumn and winter. For a while, men's women's wear and accessories became the best fashion to pursue modern simplicity and modern fashion. In the late 90s, the leisure movement was feverish. Prada launched the Prada Sport series, with both functional and popular design, creating a whirlwind.

In 1985, Miuccia opened up the first Prada clothing series (Ready-to-wear) and ladies' shoe series.

In 1993, Miuccia Prada won the international award of Council of Fashion Designers of America.

In 1995, it won the reputation of the best fashion designer of the year.

In 90s, the momentum of Miuccia Prada was not two, and Prada group developed smoothly. The fashionable brands such as Helmut Lang and Jil Sander were purchased at that time.

Today, Helmut Lang and Jil Sander have become brand names, making money for Prada group. We can see that Miuccia Prada has a brilliant vision and business acumen.

Today, Prada has been sold all over the world.

The media often referred to Thea Prada as a plain luxury style idol, but in fact, under their smile of affinity, they usually hid endless attempts. On stage T, Thea Prada would only take a half step, but her heart was ready to occupy the whole world.

Tips;

Prada said, "I am never lost. I am always sensible and sober in the face of numerous changes."

I have never been afraid of any change.