Wealth Story: Chen Fuyun's "Digital Fitting"

According to Chen Fuyun's "digital fitting" mode, clothing manufacturers can no longer have to stock, consumers can also choose their own clothing styles and fabrics at will. After the consumer orders, the processing plant only needs to produce according to the requirements.

Because of this pattern, in March this year, Chen Fuyun obtained 1200 square meters of rent free office space in the northern New Area, and also attracted a British venture capital company's initial investment of 20 million pounds. According to yesterday's foreign exchange quotation, this 20 million pounds is equivalent to 222 million yuan.

　　 Plan for more than two years.

Chen Fuyun is 43 years old. He majored in law and worked in the business world.

Since he entered the clothing business 4 years ago, he has heard many complaints from his colleagues: "this season, the styles and models are not selected, there are too many backlogs and all the money we make is inventory."

At the same time, he also heard a friend complain, "for a long time, my legs were running away, but I didn't choose the clothes that I wanted."

"Why can't global experts and professors solve this problem?" Chen Fuyun was puzzled. He commissioned an industry association to investigate the world's top 100 clothing enterprises, and found that the major brands did not stock up. He believes that this is the traditional clothing industry "fixed sales" business model can not overcome the ills.

Finding the root of the disease, can we solve this problem by the reverse thinking of "selling production"? Chen Fuyun said that as early as 2007, he was plotting how to solve problems and searched everywhere for specific technical solutions.

After several pondering, Chen Fuyun finally thought of an intelligent interconnection called "digital fitting". Marketing Pattern.

Look at the trial effect before placing the order.

The so-called intelligent interconnected clothing marketing mode is to set up a number of stores in pedestrian streets, shopping malls, waiting rooms, hotel lobby, high-end communities, teahouses and so on. These stores are equivalent to the digital fitting room.

Customers arrive at the fitting store, that is, to the intelligent terminal. After two seconds, the 4800 coordinate points of the human body can be accurately measured. After 85 human data are extracted, and then in the terminal database, we can create, combine, design, select and modify the fabric, type, color, style and so on.

Compared with traditional clothing stores and online shopping such as Taobao clothing and fitting clothes, this pattern can achieve unlimited clothing styles, and consumers can assemble, modify and design them at will.

Before ordering, the clothing selected by the customer can be displayed through the mirror in the mirror with the result of DIY and the effect of trying out through the high-definition simulation video system with a width of 6 meters and a height of 3 meters.

Morning dressing, pick up in the afternoon.

Chen Fuyun said, after the consumer completes the human body measurement, it will form a specific code. As long as there is no change in the body, the data can be used fixed when the clothes are bought again. It does not need to be measured again at the end of the two degree purchase or online shopping.

In addition to personalization, the key is to reduce customer purchase prices by reducing inventory backlog and store rentals.

Now, Chen Fuyun has begun to locate and build his own digital. clothing Processing factory. Chen Fuyun said that in this digital factory, there are thousands of kinds of fabrics and accessories, and the color and patterns required by customers are twice as high as that of computer typesetting and laser printing. A production line can produce 2000 sets of customized clothing per hour.

According to the plan, by the national day of next year, the efficiency of Chongqing people to buy this kind of digital clothing will be greatly improved. They can get their clothes in the morning fitting test, the fastest afternoon and the slowest 3 days. {page_break}

Cost benefit analysis

Rent: minimum cost of 200 square meters. Monthly rent varies according to lot and type.

Decoration: facade decoration, equipment installation, etc., each shop is expected to be around 100 thousand yuan.

Manpower: store employees earn more than 1500 yuan per month without accounting, cashier and warehouse management.

Earnings: according to the calculation, it takes a year and a half to reinvest every investment in a store.

Thinking is changing.

The elimination of inventory is the dream of every business. This is especially true in the garment industry with a very seasonal character. Once clothing is pressed, light will bring losses, and heavy will lead to survival crisis.

Chen Fuyun's first intelligent interconnected clothing marketing mode not only solves the inventory problem, but also promotes sales through experiential consumption. That is to say, this new mode not only solves the practical problems in operation, but also solves the problem of profit pattern.

Thinking is changing, and changing is the way. Chen Fuyun's success lies in his constant thinking and finally finding a way to change the traditional marketing mode. What you can imagine is that this "digital fitting" system will also be able to be used on the Internet. By then, Chen Fuyun's business and profitability can also go to a new level.

Secret of wealth creation

The most important thing is to integrate big cakes.

Chen Fuyun believes that he has two points to support and can pry a big cake.

One is reverse thinking, and it will have to turn around for a long-standing problem, such as finding a solution in accordance with the old mode.

The two is to integrate all kinds of mature technologies and resources. In fact, the software and technical support needed for the intelligent interconnected clothing marketing mode involves human measurement, clothing selection, order making, online settlement and receiving. For example, the simulation display video system for clothing is available for CISCO, and the intelligent composing machine, cloth spreading machine, cloth inspecting machine and printing machine needed by the digital factory are all nationalized.

"No technology has been developed by me. My business plan is to integrate these off the shelf technologies and software." Chen Fuyun said.

Netizens' comments

Pistachio: clothing shoes and hats are the second most popular books after books. online shopping Commodity. If you want to buy whatever clothes you want to buy, you can be free of any restrictions, and the price is competitive. That's quite worth looking forward to.

Inoue Shizumi: doing the clothing business, all have a headache for the stock. If the new marketing mode is born, then there will be no need to purchase, inventory or return goods, and no more money will be needed.

Yun light breeze clear: the pace of life is faster and faster, and more and more intelligent. However, to compete with the existing online shopping such as Taobao and fitting clothes, we need to upgrade a cake to see who is the most fashionable and personalized.