Celebrity Story: KENZO, Renoir Of Fashion Industry

KENZO is well known to the world for its brand name "KENZO".

The designer with a smiling face and thick doll hair is called "Renoir in the fashion world".

Brand story

The world fashion stage has long been monopolized by Europeans and Americans.

Once upon a time, a few designers from the eastern island country, Japan, came to the center of the stage with a little mystery, a little uncertainty, and an exclamation of shock.

KENZO (TAKADA KENZO) is one of them.

The success of the black haired Black Eyed asian designer has not only brought a fresh and long Oriental wind to the European and American standard culture, but also fought for it in the East.

KENZO (TAKADA KENZO) is well known to the world for its brand name "KENZO".

The humorous and humorous artist with a bright smile and thick doll hair has gone through a dark and difficult life on his way to Paris, but his works have never been sorrowful. Just like Renoir's paintings, there are only happy colors and romantic imaginations.

He was thus called "Renoir in the fashion world".

Successful footprints

In 1939, KENZO was born in a middle-class family in Ji Lu, a Hyogo pond in southern Japan.

When he was young, because he was not satisfied with the restrictions of traditional habits and did not meet the learning scope defined by his parents, he came to Tokyo alone and studied at the only fashion school in Japan.

In Japan at that time, there were few men in the sewing industry, and KENZO was the only male student in the fashion school. Perhaps it was this unruly character that challenged the tradition and became the "driving force" for the continuous development and development of the clothing industry after KENZO. In.1964, the Japanese government built a gymnasium for the acquisition of the Tokyo Olympic Games. He bought a ticket to Marseilles on the basis of a 350 thousand yen relocation fee and took the first step towards the world.

Before that, KENZO has accumulated considerable experience in design and operation in China. He was awarded "Japan" in 1960.

In 1965, KENZO began a long journey in the West. Cargo ships loaded and unloaded at many ports around the world. During the shore, KENZO was able to reach the world's great nationalities, cultures and styles.

KENZO's exotic atmosphere comes from that experience.

He originally took five boxes of luggage with the ship, packed with his many years of proud works. He wanted to make a great exhibition of these things in Paris, but after this trip, he reconsidered these works and resolutely threw away all the design works at the ports along the way.

When KENZO arrived in Marseilles, it was winter, and he had no French and penniless.

Later, he made his way to Paris, where he rented a small house like a toilet.

In the most difficult days, he even lived for his dog's shearing.

Nevertheless, KENZO never stopped pursuing fashion. He kept sending his works to various fashion magazines and clothing companies. Finally, KENZO sold more than a dozen works through ELLE magazine.

Since then, KENZO's design career in France has changed.

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In April 1970, KENZO set up the first store in Paris's GALERIE hall on the GALERIE street of the Notre Dame Cathedral in Victory Square, which is a new step in his life.

He spent three months drawing on the walls, steps, and ceilings on the walls, steps, and ceilings of Rousseau's "jungle dream" and named the store "Japanese jungle". After that, he named his brand JUNGLE JAP (Japanese jungle), and JUNGLE KENZO (KENZO in the jungle).

His advertisements are also jungle backgrounds, and his life and design are all without his "jungle complex".

In August 1970, KENZO organized the first small fashion show in the alley near his store.

Although the site is humble, only twenty visitors, but attracted the editor in chief of ELLE to come and enjoy him.

So in November of the same year, KENZO's work was carried on the cover of "ELLE".

Since then, his fashion pictures are often published in fashion magazines, and his designs are beginning to be welcomed.

Since then, KENZO has stepped into the Qingyun road of his fashion business.

In 1971, he designed the fashion of "Japanese jungle" as the trademark of Paris, and sold it to the United States as the latest fashion product. The unique taste and unique design style of the trademark are refreshing, causing a sensation in the United States and widely accepted by American consumers who are keen on new things.

In the early 70s, under the impact of the anti traditional cultural concepts and values, the high fashion shops serving the ladies were left behind.

Mini skirts and bell bottoms are popular.

At this time, KENZO is brightly colored and lively, with strong contrast, rich and ubiquitous flower patterns, and imaginative.

KENZO's clothing brand has gained popularity in the international arena. Paris, Milan and Tokyo have become the stage for their talent and meticulous creation.

KENZO uses his voice from Asia to express his creative ideas. Outstanding talent has earned him the reputation of the first designer in Asia.

In 1995, Mr. KENZO sold the company to LVMH group (global luxury group), and concentrated on the design, making clothing works even more outstanding.

In 1999, it won the "peace time" design award sponsored by the United Nations, and held the theme of "peace era" as the theme to hold the 2000 spring and summer show KENZO for thirty years.

Entering the new century

Stepping into the twenty-first Century KENZO fashion, it is more real and deep going to the world, strengthening the exchange of different cultures, blending colors and printing perfectly, and telling the story of men and women who love freedom and true self through the contemporary language of clothing.

Antonio Marras, KENZO's new designer colleague, has a natural understanding with the spirit of KENZO. Antonio has created a rich and poetic world for the brand, where fashion and other forms of art blend perfectly.

Born in January 21, 1961 in Sardinia, Italy, Antonio grew up in the curling fabric of his grandfather's shop. This special fabric environment became an integral part of his childhood world.

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In 1996, Antonio began his career in high fashion design. In March 1999, the brand named after him was the first time.

Antonio said: "I appreciate KENZO's modern sense, and it continues its tradition while developing its characteristics. I like to mix up different styles and styles in my own way and combine them into natural poetry.

Designing clothes for KENZO is a passionate thing and a real challenge. "