One Thousand Yuan To Start Clothing &Nbsp; 4 Years Of Assets Over Ten Million
Zhejiang accounts for more than half of China's online shopping market share.
Here, there are countless Taobao shopkeeper's hard work.
"Shopkeeper" is Taobao's unique occupation.
In this time, we selected two "shopkeeper" in Hangzhou as samples.
One, very cow.
One, the future is promising.
In just a few years, they can make wealth grow 10 thousand times, like magic tricks.
In fact, after a close look at the background, these young new rich people depend on the toughness of the older generation of Zhejiang businessmen who "eat bitterness and bitterness" at the beginning of their wealth creation.
However, after huge physical exertion, they have increasingly thought about the development mode.
Luo Yi: 27 Zhou Chong's golden crown
Hangzhou people do not outsiders?
I remember that when he first interviewed Luo's online shop "Xixi wandering", he was already a gold crown (Taobao seller level, from low to high score for heart, drill, crown, golden crown, etc.).
Since then, less than a year, he has been hitting three gold crowns.
Hangzhou's local Taobao shop is one of the top sellers.
Luo Yi, verified by reporters, this is the real name, the authentic Hangzhou people. The base of the online shop is located in Xiasha, Hangzhou.
Before making Taobao, he said he was only 90 kilograms, about 170cm of the size.
When he saw him for the first time last year, he was a little bellied and weighed 140 Jin.
"If you sit in front of the computer for more than 10 hours a day, you will become like this."
Luo Yi explained.
Luo Yi was a college student studying in Shanghai. He later dropped out and went back to Hangzhou to do business.
"At that time, some people said that Hangzhou people do Taobao as a foreigner, so I will open a Taobao shop and let them see it."
According to flashback, we should talk about Luo Yi in 2006.
In early 2006, Luo started to open a shop on Taobao, rented a house, a total of only 3 square meters, half used for stacking goods, half laid a bed, separated by a narrow aisle in the middle.
"There was no capital at the beginning, mainly
agent
Some of the cosmetics of others are later sold by themselves, which is used by many Taobao sellers.
Luo Yi thinks the business is pretty good. By the beginning of 2007, it could send 30 packages a day at most.
"I already felt like a bull, 30 times a day, and nearly 1000 in a month.
But later I heard that the most cattle on Taobao can send 100 packages a day, so I don't believe they can't do it. "
Luo Yi said that this was his early Taobao ideal in early 2007.
Punching experience is almost like a game.
Roy once moved home and changed to a bigger place.
In April 2007, Luo Yi did some work on the Internet.
Sales promotion
Use discount and low price to attract customers.
"The craziest 3 days, (every day) 22 hours of continuous work, continuous delivery, fill in the list......
After 3 days, I gave myself 15 days' vacation.
Luo was proud of the situation. He said he earned nearly three months in those 3 days.
"In April, I had done 100 parcels per day, but I heard that someone could send 200 packets a day, so I consumed it again."
Luo's experience of punching the crown is almost like a game.
At first, he had a grade goal, and then he worked hard. After waiting for this grade, he found that someone was higher than he was, and he continued to practice.
Later stories can be more concise.
"Two months later, I made 200 parcels every day.
At that time, it was discovered that the Taobao was really out of the sky.
I have a new goal.
Luo has been rushing to the crown with a breath, whether it is the number of packages per day or credit rating.
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In the 27 week, Luo reached the golden crown.
It has been developing with other online stores.
From the earliest 30 packets per day to more than 1000 later, the venue ranges from 3 square meters to thousands of square meters, from two people including Luo Yi to more than 100 people, starting from 1000 yuan old assets, and now assets are over ten million, and every year.
Shop
The sales volume is over ten million yuan.
This is the development course of "Xixi ramble".
Some people say that golden crown is the peak of Taobao online store.
After the golden crown, how to manage online stores will be a new topic for shopkeepers.
It is understood that "Xixi stroll" and several other online stores have integrated their resources, developing a new IT industry company from a general online shopkeeper to a new mode of making money through online shops.
Chen Haoying: now earn 100 thousand yuan a month.
Initial investment is 10 thousand yuan.
"You can call me meatball!" she laughs like a blooming flower. It can't help but remember the sentence of Cologne: the girl who loves to laugh is not too lucky.
She is the owner of Taobao three crown store "Ai Ai Wan", Chen Haoying.
She started from the rookie from scratch, through the Taobao platform, in two years, from the total investment of 10 thousand yuan to earn about 100000 yuan per month, which makes the peers a little surprised and a little envious.
"When I graduated from University, I had nothing to do. I tried to sell some jewellery and bags on Taobao through some wholesale websites, and there were more than 1000 yuan per month.
I felt pretty good at that time, but I only did it for a month.
Later, I went to a foreign company to work, and the monthly salary was around two thousand or three thousand yuan.
At work, colleagues often talk to each other.
Online shopping
So I sprouted the idea of resigning as Taobao.
Chen Haoying's home is near the Western Station of Hangzhou automobile, and the site conditions of her family are still ample. She set the shop at home.
Chen Haoying recalled the experience of opening his shop, and his face showed a sigh of emotion. "My initial investment is not much, only 10 thousand yuan.
I bought goods directly from the wholesale market, and later I was looking for clothing manufacturers.
At the beginning, it was only a small test of a knife. It only entered twenty or thirty styles at a time, and the number of each garment was about 20.
My policy at that time was to make the lowest price for Taobao. The same Jersey could sell dozens of pieces at home, and only 19 yuan for me. "
How did the rookie sellers grow?
Chen Haoying has an obvious "post-80s" imprint. She is interested in online shop and will devote herself to this career she thinks.
Online shop "love love pill", officially opened in 2008.
For the clothing, Chen Haoying is not born, just started without good resources, completely with their own hobbies to buy goods; online shop promotion, Chen Haoying is also an outsider, Taobao community posts, Wangwang advertising, looking for Taobao network red endorsement and other ways, not to try; shooting online shop pictures, by the digital fool small camera, random set out a good-looking appearance is perfect.........
At last, Chen Haoying realized that the shop was really busy with her alone. She wanted to recruit a customer service online.
"I pretend to be a buyer chatting with new customer service, putting forward common problems in various sales processes, and judging their acceptance by their responses.
I think customer service is the most important point is to be enthusiastic, every word more words, but also good at using the "card wow Iraq" expression.
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There are two hundred thousand fans collecting.
Just a year later, Chen Haoying has more than 30 orders per day, with monthly sales of more than 10 thousand yuan.
Friends who had objections to online stores began to envy this online business. It was said that many friends copied her online shop.
Chen Haoying said, at that time, the credit rating of the online store has become a crown. Great changes have taken place around it. There are more than 10 professional teams, including 3 online customer service, two after-sales service customer service, 1 professional photography, two models, etc.
"I pay 2500 yuan a month for professional photographers to take collocation, and two part-time models from universities, which cost more than 100 yuan per hour."
"Mainly because I am really busy.
Later this year, when I opened the computer, I saw a fool. I had thousands of orders that had not yet been shipped, but the factory side just started to work.
We had to keep explaining to customers.
At that time, I got a lot of commentary and bad reviews. This is the biggest difficulty that Ai Ai has encountered since its opening.
Chen Haoying's husband studied architecture, and he found a good job. Later he saw Chen Haoying was so busy. He resigned and joined the online store management.
"Ai Ai pill" finally rushed to the three crown. At present, there are more than 300 packages per day, with sales of 3 to 50 thousand yuan per day, and the monthly net income of two couples is more than 100 thousand yuan.
Chen Haoying laughed a little. "Our shop has 200 thousand of the collection. When the three crown is able to reach this quantity, it is already very difficult, and the crown of five people is just that."
But Chen Haoying was not satisfied with it.
Small shop wants to make enterprise mode.
"On Taobao, the three crown is only a medium-sized online shop. If we want to make the online store business better, we have more improvement areas, how to make bigger online stores and how to generate more profits. This is not achieved by two couples' efforts."
Chen Haoying said that the current business has made them very tired, although they have invited some people, but all things need her personal management.
"Women's clothing in Hangzhou is doing very well on Taobao. I learned something about them."
Chen Haoying said, first of all, she wants to build her own brand. The same clothes can sell hundreds of dollars for brands, and only fifty or sixty yuan for different brands. Then, they want to build their own workshop channels, one can not meet the market demand by relying on the early wholesale purchase, and secondly, it can prevent the goods from happening and avoid counterfeiting others. Finally, I want to invite some senior talents to join the online stores, such as management talents, marketing talents, fashion design talents, etc.
Chen Haoying feels that the development of online stores towards more standardized business models can go further.
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