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Students Start Online Shop To Sell Formal Clothes &Nbsp, Earn Three Million In Half A Year.

2012/4/10 14:03:00 30

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In the first U competition project competition held recently, Yan Jinquan, the 08 marketing professional graduate of Guangdong University of Business, took the first prize certificate and a three million yuan cheque from the Communist Party of Guangdong provincial Party committee secretary Tan Juntie on behalf of his team and Pupai Pu clothing brand.

Yan Jinquan recalls that in July 2008, he graduated from Guangzhou and Shang Guang 04 business management Jiang Weimin, Ma Angyu and two other senior high school classmates to form a team of Shang Ke.

In the first 3 months, combined with the family background of team members running fabrics, they identified the operation.

Clothes & Accessories

Business.

However, at that time, domestic clothing e-commerce was in a period of vigorous development. How could these students get rid of their blood? After investigation, the team members found that the job market for graduates is still almost blank, and the western-style clothes on the market are old-fashioned and large in size, which can not highlight the vitality of college students.

Yan Jinquan then began to identify the Pupai school.

brand

Market positioning: the introduction of clothing suitable for college students style, fashion and steady clothing, and then reduce the cost of products through e-commerce rather than physical stores.

What we do is e-commerce online sales, we need not many hands, so the product cost is low, the price is cheap, the cost performance is very high. Yan Quan also analyzed: Peking University survey found that the average cost of college students spent on job hunting clothing is close to 1700 yuan, and we build for college students.

Suit

It only costs one thousand yuan! As in this business competition, Yan Jinquan's brand of self made clothing is exquisite and fashionable, but the overall price of the whole set of garments from tops to shoes is less than five hundred yuan.

Therefore, Yan Chun Quan summed up his successful experience: college students are faced with insufficient experience, lack of funds, and unable to compete with big companies, but they can use "market segmentation" strategy to improve competitiveness through innovation.

One night for a button, millions of income for public service.

Today, Pu faction has been well-known in Guangzhou's small and medium college students, and his team has developed from the first five to more than 100, and has set up a company's office in Beijing and Shanghai.

But Mr yen's goal is more than that. Our target has extended to white-collar workers, and then will expand to casual wear, sportswear and other fields.

Although the business is getting bigger and bigger, Yan Jinquan still insists on being responsible to users. This is the most important thing. Our products are strictly checked and promised 30 days without reason to return.

Sometimes, for a button problem, Yan Jinquan and his teammates can be busy all night.

It is commendable that Yan Jinquan also stressed the courage of undertaking social responsibilities. For the 3 million money, Yan Jinquan is going to take 1 million. Starting in October 15th, he started millions of shirts to send students to hundreds of lectures to help them get employed. The national public welfare activities will be held in 100 jobs, and 10 thousand shirts will be sent to the graduating college students to give back the support from all sectors of society for their entrepreneurship.