Wu Lijie: The New Generation Of Young Rich &Nbsp; Grow Up First And Succeed Again.

When the empty bottle has a dream, it has the power to start a business.

In the early 80s of last century, Wu Lijie was born in Taishun County, Wenzhou, Zhejiang. His home is deep in the mountains, and he has to climb over many mountains in the city. The driver in the field dare not drive the dangerous road near the cliff. When he was young, he never walked out of the mountains, and his family was very poor. But he fell in love with painting. Because of indulging in his interests, his cultural achievements are not very good. In 2000, he failed to enter the Central Academy of fine arts, and finally went to Zhejiang Sci-Tech University to design.

When he received the letter of acceptance, Wu Lijie was not very happy and wanted to repeat it, because his dream was to test the Central Academy of fine arts and become a famous painter in the future. But his father's words do not allow him to "pick on" life: "at home is so poor, you have books and reading is good! This ten thousand yuan tuition fee is still taken by your elder sister! Besides, your age is originally an empty bottle, loading mud or loading gold is the same, so long as you step on solid learning, there will always be heavy harvest, do not always think of loading gold at the beginning!"

Under the strict discipline of his father, Wu Lijie went to Zhejiang Sci-Tech University to study costume design honestly.

Wu Lijie is most interested in painting, drawing, oil painting and other works of art, but his major is clothing design, and his daily homework is just painting costume drawings, designing fabrics and clothing styles.

At first, Wu Lijie was only a very ordinary student at school. The only difference was that he had no idea of "talking about the armchair" in his mind. He kept thinking about it: he studied painting every day. Costume chart Can he produce economic benefits? Once, he thought that many artists lived by selling paintings, so could they make money by selling clothing designs?

Hangzhou is a fashionable and casual City, with many boutiques and clothes companies everywhere, and all the competitions surrounding clothes are fierce. So Wu Lijie thought it would be hard to make money by just a few clothes drawings. He spent almost every day in his first summer vacation at University in Hangzhou. He ran hundreds of factories with a bag of painted clothes on top of the hot sun, and everyone said he could design clothes and make use of holidays to earn tuition. However, no one pitied him, and he got nothing in two months.

Because of the dream and "nothing", many times, the diary of self encouragement has become the biggest motivation for Wu Lijie to start a business. Every semester, schools have to post outstanding works designed by students. With his own efforts, the first semester of sophomore year, his works won the prize in the second "brain platinum" cup CCTV costume design competition. Not long after that, he won many awards in national competitions such as the China Cup International Costume design competition. Since then, his excellent works are often seen in the school windows, and he has gradually become "campus celebrities".

Letting encouragement become a habit will increase the courage to fight hard.

After winning the prize, Wu Lijie changed his strategy from "selling himself everywhere" to "attacking one family". In November 2001, he chose a more influential clothing company in Hangzhou. The boss chose 8 pieces from the more than 30 samples of the clothes he drew, 8 yuan, 50 yuan, and a total of $400.

A total of four yuan, but Wu Lijie felt his pocket was like tens of thousands of dollars at the same time. He had a good sleep that night.

But when Wu Lijie was excited, the boss of the clothing company also thought that it cost a lot of money to buy 8 pictures for 400 yuan. Because the boss went back and looked at it carefully. He thought Wu Lijie's costume picture was really good. The more he saw it, the more creative he was, even the company. Designer At that time, a fashion designer in Hangzhou asked for a reward of $5. 6 million a year, so the company soon promised Wu Lijie a monthly wage of 600 yuan. After that, Wu Lijie used the same "stupid" method to start a part-time job in 3 other companies. So far, when he was reading sophomore, his monthly income reached over 2000 yuan! {page_break}

Of course, it is not easy for students to earn money by working. In January 2002, when Wu Lijie went to work in a foreign brand clothing agency in Hangzhou, the boss first gave him a difficult question: "although you are a designer, I hope you can understand marketing better, because if you don't know anything about marketing, how can you design products that are really suitable for the market? So, how can we develop the French clothing brand in the domestic market?" this time it really stumped Wu Lijie. Fortunately, the boss was still "humanized" and encouraged him to say, "I will give you a week to think about it, and you will make a plan to believe that you can finish the task."

Wu Lijie, who was at a loss, had to return to school. He decided to consult with his classmates and consult several teachers. At school, though he was a poor student, his talent and diligence moved his classmates and teachers, so he supported and encouraged him to work hard. A week later, he came to the company again and again: "my boss, my first suggestion is that European style clothing should be sold in China, and it should be narrowed according to the size of the Chinese people. For example, this imported French suit is pure European plate, and the back of the clothes are all open slit. But we might as well make all these slug pieces into a lithographic plate and put the waist in a little bit. You see, the suit I wear now is more suitable; my second proposal is to find a professional model to make a picture of the revised costume, make an image album, and distribute it to the consumers."

After listening to Wu Lijie's specific plan, the boss was very happy: "yes, your proposal is very detailed!" the boss readily agreed, and entrusted Wu Lijie with full authority to operate. Next, Wu Lijie began making costumes for the company. Because this is his first single business, he did it very seriously, and he also wanted to build up the "brand" of his own album. Soon, his idea was fulfilled. When he took a good picture album to do business in other companies, the effect was immediate. He was willing to make a copy of the first company and set a price of 40 thousand yuan! This price is very low for the market, because the market price is at least 80 thousand, but for Wu Lijie, it is already high enough. So why can Wu Lijie do that?

Because Wu Lijie himself is looking for a university female model, which can save half the cost; in addition, the design itself will do it, this piece is equal to his net profit. So he made a picture of the customer satisfaction with a low price, and made a full twenty thousand yuan from it. When he got the two pile of bills, the first thing Wu Lijie did was call her elder sister happily. "Sister, I made money! I will go to the bank to call you 10 thousand yuan! In addition, you can tell your parents that I can solve the problem next semester, and do not worry about them." after hearing the good news, my sister happily commended him and said, "brother, you are so good!"

In this way, Wu Lijie earned money when he went to school, and lived a busy life, but he was very passionate. But one day, a very good friend encouraged him. He said, "brothers, there are at least 4000 clothing companies in Hangzhou. There are really few design companies that really serve the clothing brand. Do you think there's a lot of business opportunities in this area? You're always running around like this. This part-time part of the family is also part-time, so it's better to set up a Brand Company to serve them." after listening to Wu Lijie, "suddenly realized," he decided to take the advice of his friends.

All kinds of encouragement, such as myself, classmates, teachers, family members, friends and so on, made Wu Lijie's courage and courage to start an undertaking bigger and bigger. In the summer of 2002, just after reading sophomore, he rented a studio outside school, and then bravely joined the other two students in using 200 thousand yuan to register Hangzhou Huatai clothing. brand He has a 75% share in planning the company. The core work of the company is to design clothing, decorate the store, and make an image album for the clothing company. Next, the knowledge and experience gained from his work in the classroom made him feel like a duck in water.

After entering the third year, he made an image album for more than 50 garment enterprises in half a year. He can earn at least several thousand or even tens of thousands of yuan for every single business.

The more professional, the better, the growth is more important than success.

A steady stream of business has made Wu Lijie worth millions of dollars. When he graduated from university in July 2004, he had served more than 200 clients and earned nearly 3 million yuan in just two years. However, this time also made him realize the taste of "making clothes for others". Because if he designs a clothing style, if he sells well, the manufacturer can earn tens of millions of yuan, but he can only get tens of millions of yuan. So he felt that he could not always "lose". {page_break}

So, when many college students were worried about where to go after graduation, Wu Lijie succeeded in registering the French Hao Wen clothing company in France through his friend relationship. Then he started to recruit a lot of people with great ambition. He felt that designing and making a picture album was just a small game. At that time, he had so much cash on hand, so he decided to directly run factories to produce clothes and leather goods. In a few days, he recruited more than 100 people, many of whom were his college classmates.

Soon, Wu Lijie put all the 3 million yuan made by the design into the factory. However, what was unexpected is that he started to run a factory in a familiar way, but he was in a fog. By the end of 2004, it was only three months since he opened the factory. His factory suffered serious losses because of improper management.

At the helplessness, Wu Lijie contracted the factory to others in early 2005, so that he finally saved his capital. Finally, the two sides agreed that Wu Lijie was responsible for designing and marketing, and the other side was responsible for producing garments according to requirements. After breaking away from production, Wu Lijie began concentrating on sales. In order to open the market quickly, he hired many times to hire the top floor of Qianjiang hotel to plan a huge investment fair. As a result, in 2005, he sold 100 thousand pieces of clothing and made a profit of 3 million 500 thousand yuan a year. He said with a sigh of regret, "people should learn to give up some things, not to be browed and moustache".

Thrilling and exciting entrepreneurial experience made Wu Lijie more and more brave and brave. In May 2006, he began to enter the leather market and set up third of his own companies, Pearson, England. Leather goods Limited company. At this time, he found Mr. Fang Weiming, the first boss of the university when he was a university student, proposed the idea of joint operation: he put out technology, and the other side paid out funds to jointly develop the national market! Because he felt his design skills were excellent, and the other side was a brand product agent company that had been operating for many years, especially in marketing, it had a mature and extensive network market and social relationship. In this way, Wu Lijie used his sales network to sell clothes and leather products he designed and produced to fifteen provinces and cities throughout the country.

Today, Wu Lijie, who owns three companies, is worth more than 10 million yuan. In March 2007, when the reporter contacted Wu Lijie, he happened to attend an international business fair in Guangzhou. The "80 after" multimillionaire of small glasses speaks slowly and cleanly, and seems to be somewhat sophisticated: "ha ha, compared with Li Jiacheng, I am far too far away, not a successful person at all. Besides, I once dreamed of being a pure painter, but now I have made a fashion designer and businessman, so I have not fulfilled my wish. Actually, I think growth is more important than success, because success is just a result, a glory, fleeting, and growth is a long process. There are many experiences, experiences, twists and turns, turning points and so on, which require us to use our whole life to control!" the shave is flat and wears a black box.