Zhou Chengjian: "Global Tailor" By Expo

As a last confirmed business hall in World Expo, Shanghai, the Joint Pavilion of private enterprises was officially established in July 2nd.

It is learnt that as an important part of World Expo, Shanghai, the Joint Pavilion of private enterprises will show the history, present and future of China's private enterprises all over the world.

The venue consists of 10 private enterprises, including Shanghai Fosun Group, Dalian Wanda and Metersbonwe.

In order to show the best image of Chinese private enterprises more prominently, the enterprises selected by the joint venture Hall of private enterprises are representative enterprises in various industries.

In this regard, Metersbonwe chairman Zhou Chengjian admitted that in the face of the great opportunity for reform and opening up, he himself had faced many other opportunities to get more lucrative profits. But because of his love and dedication to the clothing industry, he always adheres to the traditional garment industry.

In an exclusive interview with reporters, Zhou Chengjian said, "I hope that one day I can build a world-class costume that truly belongs to China."

Almost naming the Joint Pavilion of private enterprises

Reporter: why would Metersbonwe have the idea to participate in the construction of the Joint Pavilion of World Expo private enterprises? When did we decide to participate in the exhibition?

Zhou Chengjian: the joint Hall of private enterprises in World Expo, Shanghai is led by Fosun Group. President Guo Guangchang is personally in charge of the preparatory work.

In April this year, President Guo Guangchang asked me if I was interested in exhibitors' participation in the World Expo private enterprise association project in an event.

After receiving this news, I responded positively, and immediately arranged for my team to take part in some preliminary research and discussion work.

Shanghai is an international metropolis. It is not only an important stage of the global financial economy, but also an important platform for our enterprises to realize globalization strategy. Therefore, it is a rare opportunity for Chinese private enterprises to participate in the construction of World Expo private enterprise joint library.

Reporter: I heard that you had the plan of naming the Joint Pavilion of private enterprises.

Zhou Chengjian: because the theme of Shanghai World Expo in 2010 is "Better City, better life". This has something in common with our new brand "ME&CITY" city concept. Guo Guangchang also saw this. Therefore, we recommend that "ME&CITY" brand as the naming exhibitor of the joint venture Hall of private enterprises to participate in this event. I hope our new brand and Shanghai World Expo can find some better meeting points to demonstrate the integration of urban multiculturalism, show the "ME&CITY" brand's understanding of the city and life, and let the world know the current China through its own local brand.

At that time, my team and I were very excited. But considering the importance of World Expo to China and its influence on the world, I think that the "ME&CITY" as the naming exhibitor of the private enterprise joint pavilion is somewhat improper. As a new brand, "ME&CITY" is relatively small in scale, and the input and output are not directly proportional. On the other hand, the "ME&CITY" brand is still too young, and there is still a long way from the excellent enterprises such as Alibaba.

After that, I made serious consideration and considered it wrong from various angles.

After several meetings with President Guo Guangchang, he repeatedly communicated and communicated, and finally decided that the "ME&CITY" brand would not participate in the naming. But Metersbonwe would take part in the 10 exhibitors from the enterprise level.

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Look at Chinese dress culture from our perspective

Reporter: as a clothing brand enterprise, what kind of corporate culture does Metersbonwe intend to convey in the joint venture Hall of private enterprises?

Zhou Chengjian: Metersbonwe represents not only a Chinese clothing brand, but also China.

Reporter: specifically, what kind of exhibition will Metersbonwe do in the joint venture Hall of private enterprises?

Zhou Chengjian: we will fully reflect their youthful vigor and fashion sense, and the specific display is not yet certain.

We should know that there are 10 enterprises participating in the joint venture Hall of the Expo private enterprise. Not every enterprise will display a concept on its own, but it will be dispersed as a whole. It represents the unified theme of the Joint Pavilion of private enterprises, that is, the "infinite vitality" of Chinese private enterprises.

I hope to find a breakthrough in World Expo.

Reporter: in your opinion, what benefits will Metersbonwe bring to World Expo and its brand?

Zhou Chengjian: Metersbonwe has become the exhibitor of World Expo private enterprise joint pavilion, which has positive significance for Metersbonwe's future development.

On the one hand, it is out of expectation of the current situation. It expects Metersbonwe to have the opportunity to further consolidate the domestic market and have the opportunity to go to the world. On the other hand, it is looking forward to the future development and looking forward to better promoting the development of China's garment industry and becoming a part of the competition in the international market.

Considering these two considerations, I think whether we have the ability to achieve such a goal, we all hope to participate in it, because this is a responsibility and a mission.

Reporter: how do you see the joint participation of the leading industry of private enterprises in World Expo?

Zhou Chengjian: in retrospect of the 30 years of China's reform and opening up, China's private enterprises have risen in a difficult way. They have been proud of their introduction of foreign capital and technology, and have built up their own brand to raise funds. In the process, we learned advanced management knowledge, accumulated valuable experience, and gradually made the enterprises bigger and stronger.

Looking forward to the future, private enterprises, as an important part of China's economy, are bound to shoulder more and more social responsibilities and shoulder a more important historical mission.

The civilization of human development reminds us that China is the only country in the world with a history of five thousand years of uninterrupted civilization and an innovative country.

The lessons of modern history tell us that only when we turn from "manufacturing" to "creation", can we cultivate the world's top 500 enterprises in China's own land, so as to truly guarantee the steady and rapid economic development and win the respect of the international community in order to make China stand on the top of the national forest.

Therefore, we hope that all sectors of society will continue to give more support to private enterprises, create more space for the development of national brands, and cultivate more private enterprises for China.

At the same time, we hope that with the opportunity of World Expo, the development of China's private enterprises can have a breakthrough on the world stage and participate in and witness this history in the process of innovation and integration.

Let's go hand in hand and work together to create a dream of globalisation of China's local brands.