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Miao Hongbing: Talking About Happiness Marketing Of Luxury Goods

2012/4/10 18:18:00 19

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The 2010 Summer summit of Chinese Entrepreneurs Forum was held in Dali, Yunnan on August 27, 2010 -29.

On the morning of August 29th, Miao Hongbing, chairman of the white collar fashion company, said in a speech at the 2010 Summer summit of the Chinese entrepreneurs forum that "happiness marketing" is a strategy of fashion luxury brands. Mastering this method will firmly grasp the customers and create benefits for the development of enterprises.

The following is a speech by Miao Hongbing:

In the past two days, we have been exchanging ideas in Dali. Today we talk about the issue of consumption.

When it comes to consumption, we think of food, clothing and shelter. But now, not only in all four aspects, I think the first thing is housing, because housing is a very important and must solve problem. Second is the row problem. Many people buy cars as a short-term or medium-term goal.

Third is

fashion

Fourth of the consumption of such products is consumption of food and fifth of re education. Because education is very important now, we invest more and more in education.

Sixth is the medical input, in fact, many of us have saved a lot of money, and now great changes have taken place. Now many people are trying to save for the elderly after illness, and the seventh is travel and entertainment, so these seven aspects constitute the consumption of modern people.

There are also changes in consumption now. We did a cycle in those ten years. 95 years ago, people consumed because I needed to buy one thing, so I went to spend 95 to 05 years ago because I was getting extra experience in the consumption process, and from 05 to today or even in the future, people's consumption was due to happiness.

These two days at the meeting, as I have just said, the ultimate goal of people's pursuit is happiness, so happiness has been clicked and used most by Chinese in these years. For example, many TV dramas are named after happiness and happiness. Many programs, and even many columns, take happiness as such a theme. Even many cities choose the happiest cities and the happiest families, so happiness has become a very important process for consumers.

As a fashion brand, it is very high-end.

brand

Over the years, we have been thinking about how to meet the consumer's way. Later, after studying and researching, we found that fashion products are not only the value of a product, but also its periphery has been expanded to a necessity of communication and a substitute for public relations, so fashion products have become a very important carrier of many friends in public relations and social interaction.

As the founder and designer of fashion brands, happiness changes our important source of inspiration.

As consumers, we must have visited the famous brand shop. This is just the feeling. The first expensive product, second noble service, and the third is the superior environment. This is a common luxury, which is to create a sense of happiness. Many people buy it again and again for the sense of happiness, in pursuit of a fashionable fashion and pursuit of clothes. He cares about how he looks at him and how to win in business competition. This is the process that consumers are constantly pursuing.

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Now there is a phenomenon in China. There are a group of people, especially young girls, whose job is to go shopping and shopping. Shopping and shopping is the emptiness of their hearts, but more importantly, they seek their feelings. As a fashion brand, how to meet the harsh happiness of catching up is no more than five aspects.

The first very good creative and moving story, if there is no good creative and touching story, can not buy, I have listened to many people's creativity in these two days.

The second is the products with special characteristics and irreplaceable products. A product has no characteristics. Now consumers will not buy it. If it is easy to replace it, it will not buy it.

The third important definition is expensive pricing, which is only for a very small number of people. In China, there is such a phenomenon. Happiness increases with the price. Of course, there are some aspects of the price is cheap and happiness is strong.

Fourth proactive and honorable service, such as the Supreme VIP service.

The fifth point is to show customers' respect for happiness. Many works are not only high in value, but also critical in measuring their feelings and vision of happiness, especially around leaders and friends, especially family members. So happiness is centered around these five aspects.

In short, happiness marketing is

Luxury goods

The way to hold customers.

In fact, this has a good effect on the real estate industry for entertainment industry, catering industry, including the education industry. Today, when China is concerned by the whole world, the marketing of happiness will play a very important role.

So we can draw five conclusions. First, we can master customers if we master it well.

The second can play a very good role in the development of enterprises in the future. Congratulations on your happiness in your future work. Thank you.