Sports Shoes Clothing Brand Hot Grab Sports Stars Resources Behind Meditation

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Of course, Jeremy Lin attracted not only the public's attention, but also the keen businessmen immediately sniffed the huge contents.

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When Jeremy Lin became popular overnight, he was the first to respond most closely to each other.

As early as two years ago, Volvo signed Nike company, but it did not endorse Volvo.

Jeremy Lin is only a Nike signing athlete who needs to wear Nike sneakers in competitions and public occasions.

Nike pays him a fee each year and provides him with sponsorship.

At present, Jeremy Lin's contract with Nike will not expire in two years.

In the past 10 years, three of China's most influential international sports stars, besides Yao Ming, are currently spokesmen for Nike and Nike.

In fact, Yao Ming's CBA career and the initial stage of entering NBA were Nike's signing players until Reebok was finally dug up.

Why is Nike always able to grab these excellent sports resources? This is due to its complete star mining system.

Nike's sports marketing department is mainly composed of retired athletes, specialized in finding young athletes with potential.

The "stars" of these professional athletes are not only sharp eyed, but also rich in human resources in the field of sports they are good at, where there are excellent sports seedlings, Nike will always know for the first time.

In addition, Nike also organizes and sponsors all kinds of youth competitions and training camps regularly to tap potential newcomers.

In 2003, Nike signed Liu Xiang, who was just 18 years old. Liu Xiang, who had just made a debut at the World University Games in 13 seconds 34, although he was engaged in a cold sport, Nike still decided to invest in this young man.

This cooperation led by Li Tong, then Nike's marketing manager, has been the Asian record holder of the project until Liu Xiang broke the Asian record in 13 seconds and 12 in 2002.

In addition, it is worth mentioning that Li Tong is also the first athlete to sign Nike in China, and the cooperation between the two sides began in 1981.

The cooperation between Nike and Li Na started earlier in 1998, when Nike sponsored Li Na, who was only 15 years old, to study at JohnNewcombe Tennis Academy in Dezhou.

It took 14 years for Li Na to win the French Open Championship in 2011.

For Yao Ming, Nike also had a layout, 1997 and 1998 years, with the help of Nike, Yao Ming went to France and the United States to participate in basketball training camp, which attracted the attention of NBA scouts.

In 1999, Nike and Yao Ming formally signed a 4 year sponsorship contract at a cost of only $200 thousand.

It is this kind of patient long line investment that helps Nike harvest many excellent athletes.

Jeremy Lin did the same. In 2010, Jeremy Lin took part in the NBA draft of the year, but unfortunately he failed. Even so, Nike still signed a sponsorship contract with him for 3 years.

At the expense of the original

Unlike sports stars, sports stars tend to have higher commercial value, which is directly reflected in their endorsement contracts.

Although Nike's potential investment in new talent is not big, Nike will never be stingy once its athletes become famous. In 2006, Nike extended the price of golf player "tiger" Woods at a price of 5 years and 200 million dollars. In 2008, it signed the "Swiss heavenly king" Federer, the world's top ranked tennis player in the eight years, and it was all a big deal.

Recently, however, a big price contract for sports circles came from Nike's old rival Adidas.

In February, Adidas signed a contract with a NBA player of the Chicago bulls, Ross, for a total of more than 200 million dollars over a period of 13 years.

Why are Nike and Adidas so bold in signing sports stars?

First of all, it is because sports stars can bring huge business benefits.

No company is going to lose money at all times. The companies that Nike and Adidas invest a lot of money each year to sign up for star athletes is precisely because such a high investment can bring a proportional return to the company.