Discussion On Successful Implementation Of Apparel Network Marketing
Compared with other commodities, clothing sales and purchase process has its particularity.
Therefore, clothing
network marketing
Also different from general merchandise.
There are many classifications of clothing, and the standard of standard is relatively uniform. However, different ways of printing, styles and purposes make it very different.
Moreover, the material and style of fabrics can not be directly judged through the network.
But this does not mean that the feasibility of clothing network marketing is negated.
In the past few years, clothing CAD has been booming, but it has proved that it is not only feasible, but also an inevitable trend.
Whether network marketing is feasible or not depends on how we do it.
The following are my humble opinions.
1, the customer group of apparel network marketing may be middleman or end-user.
For general casual wear (T shirts, sportswear, Casual Shirts, etc.) with common texture (cotton, linen, silk, etc.), as long as there are detailed size sheets, main appearance (usually positive, back, side and special design parts) and a short description, it can give customers a general impression so that they can make choices according to their needs.
But for clothing, fashion, costumes, underwear and so on, these garments that require high degree of comfort and effectiveness require customers to try to wear them before deciding whether to buy them or not.
Therefore, we need to use a certain tool to pform the effect and feeling of this dress into a visual sense as far as possible to help consumers to choose, and then complete the purchase.
The links between them can be realized through clothing CAD.
Nowadays, many garment CAD softwares can not only provide flat print, code and layout, but also have a better three-dimensional fitting system and fabric style display function.
As long as you enter the corresponding size and data parameters, the system will automatically display its finished products in all directions, and enable the customers to see the degree of fit between the clothing and the human body very well.
Customers can understand their dress effect and comfort level through the system display.
In addition, the system can also configure basic color cards and face style library, ready for customers to call.
In short, for most of the clothing network marketing, it is necessary to match the corresponding clothing.
CAD
The system works together.
2, followed by payment.
Clothing network marketing also needs a safe and reliable payment system to support.
The successful link between clothing sales network and banking system is an important part of network security reliability.
This part of technology has been implemented in foreign countries and tried in China, but due to various conditions, it has been very unsuccessful.
3, finally, the delivery method.
This can be achieved through a variety of means.
Mail order or setting up delivery points in different areas are good choices.
The specific mode of shipment is determined by the characteristics of the garment, for example, the resistance to wrinkle, the degree of pressure and the type of shape to decide whether to hang or pport.
It is not discussed in detail here.
In short, apparel network marketing can not only timely convey the latest fashion, better adapt to market changes, but also save investment from manufacturers to retailers, store decoration costs and a series of management costs.
Save more sales for clothing companies
cost
To enable funds to be used more effectively in advertising campaigns for companies and products.
It is the general trend.
However, we can easily find that a complete network marketing system needs many technical support.
From Internet developers, clothing CAD developers, banking systems to mail order systems.
At the same time, we should not neglect that clothing enterprises often belong to enterprises with small investment and small scale.
Relying solely on its own efforts to accomplish this series of work is neither realistic nor practical.
Therefore, we also need specialized clothing network marketers, who are responsible for the construction of the network, the registration of customers, the network promotion of clothing companies and products, the link and communication with the CAD developers and banks of clothing, and so on, to provide comprehensive technical support for clothing companies.
With the cooperation of different parts, plus better network security, apparel network marketing is just around the corner.
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