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China Becomes Italy'S Second Largest Textile Sales Market

2012/4/11 5:36:00 18

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Italy Textile Fabrics Luxury Brands Residents' Consumption Ability

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Milano Unica Italy top Textile Exhibition

It was held in Beijing.

Silvio Albini, chairman of Italy textile fabrics exhibition, told reporters that China, along with Hongkong, is the second largest selling market of Italy textiles.

At the same time, China is a complex, large demand and fast developing market.

It is reported that this is the first time that Milano Unica Italy textile fabric exhibition has come to China, and is also the first time to leave Italy.

Italy textile fabric is famous for its quality, and has been favored by Chinese market in recent years.

Italy's ambassador to China, Yan Yan Qi, said: "China is a very important market for many Italy enterprises.

In 2011, the output value of Italy's textile industry increased by 9% from 2010 to 2 billion 400 million euros from 2 billion 600 million euros.

Italy's textile exports reach 2 billion 100 million euros, and Italy's exports to China account for 25% of the total export volume.

According to the introduction, from January 2011 to October, the output value of Italy's textile industry increased by 27.2%, and its export volume increased by 21.8%.

Among them, Woollen Textiles accounted for 47.4% of China's exports of worsted fabrics, and 16.6% of them were crude.

Textile industry (fiber, fabric, yarn and clothing) is a traditional industry with a long history in Italy, and also a pillar industry of Italy's national economy.

After years of development, it has formed an integrated framework with distinctive design, continuous production innovation and perfect sales network. These three links complement each other, promote each other and develop synchronously, with distinct characteristics.

World Luxury Association

The blue book on world luxury report released in 2012 shows that China's luxury goods market will reach US $14 billion 600 million in 2012, and China has become a key market for luxury brands.

From the perspective of Italy enterprises in opening up the Chinese market, many well-known clothing brand enterprises in Italy have established monopoly stores or marketing partners in China. Many high-end brand enterprises in Italy have expanded their development space through expanding investment in China, and enhanced their profitability.

Zegna

Since its entry into the Chinese market in 1991, it has more than 6000 employees and over 550 stores in 86 countries around the world, and has more than 75 stores in Greater China. Among them, the largest concept store in Asia is the Zegna store in Shanghai's Li Po Plaza.

Prada, another luxury group in Italy, also said that the company plans to accelerate the expansion of retail stores in the next two years, while China is the largest and most powerful market in Prada.

Turning to the reasons for the successful entry of Italy's textile products into the Chinese market, Lai Shiping, chief representative of the Beijing Representative Office of the Italy Foreign Trade Commission, believes that there are three main points: first, China's accession to the WTO; two, China's rapid economic growth and the rising consumption capacity of its residents; three, the Chinese clothing brand believes that Italy fabrics need to be used to enhance the quality of products.