Retail Business: Department Stores Are Operating In Many Formats.

The single one hundred store mode has become a historical shopping center.

The retail format of China before 1990 has been in the form of

The change of supply and demand has promoted a comprehensive commercial revolution in the retail industry. Especially in 1996, only three or five years later, the single retail store in China developed into a new type of retail business.

Entering the twenty-first Century, the traditional large general department store has been in a state of saturation and differentiation after more than ten years of development.

At this point, the emergence of shopping centers, with a stronger ability of comprehensive operation and the radiation power of business circles to compete for the market.

Compared with department stores, the characteristics of specialization in the operation of shopping centers are very prominent, and business projects are more diversified and professional.

Because of its large volume of business, it can provide one-stop shopping experience, which combines shopping, entertainment and dining together. Its collection capacity is stronger than that of single one hundred stores.

During the period 2003~2009, sales of shopping centres increased by 3 times, and the proportion of social sales increased from 0.3% to 1%, and its vitality and market competitiveness have been initially revealed.

With the development of retail industry in China, the proportion of single format enterprises is in a further decline stage. In 2006, the proportion dropped to 55%, while the proportion of multi format enterprises increased to 45%.

Even so, compared to about 30% of the enterprises are single format development, 70% of the enterprises are the world's top 100 retail enterprises with multi format development.

However, the proportion of multi format enterprises in China's retail top 100 enterprises has gradually increased, giving obvious signals to the direction of China's retail formats becoming more and more diversified.

Shop facing 7000 square meters

Differentiated operation into new competitive store theme department store frequent impact on traditional pattern

Since the new century, due to the great development of the consumer goods market, MALL commercial real estate of various sizes is gradually becoming the main carrier of China's urbanization process and the combination of new business formats.

The rise of shopping centers and SHOPPINGMALL has expanded the service content of traditional department stores to a maximum extent, meeting the needs of shopping.

The theme department store is also entering more and more emerging SHOPPINGMALL, thus becoming a professional store of its theme store, as the main body of the shopping center, and matching with other business formats.

At this time, the Department Store pays more attention to changing the profit model, and differentiated management has become a breakthrough in its development.

The popularity of female theme stores is the embodiment of this differential competition.

Some experts believe that the emergence of female themed department stores will become the third revolution of Chinese department stores.

The famous era department store caters to the market trend of women becoming the mainstream group of department stores.

On the basis of the operation mode of "covenant cooperation", "professional consultant shopping guide", "entity shop, online shop - DM mail order", the famous Yuan era department store has been reorganized into the "floor decoration" concept of the "floor decoration" concept at the home decoration stage, and has been set up in the building of the department store.

In addition to the era of famous ladies, the main department stores such as the new world women's Department, with the theme of female consumption, appeared together with the celebrity era to divide the market cake of "women's economy".

Nowadays, apart from facing the ever-changing consumption market in China, the huge pressure brought by the entry of foreign department stores is also faced by the domestic department stores.

Japan's SOGO Pacific department store, SOGO Department store, nine light department store, and Yi Shi Dan department store, eight hundred companion, three Yue Department store, and West Wu department store constitute China's "Japanese department store" square, and China's state-owned pformation and emerging private sector stores are almost evenly divided into the world. The world's 10 major department stores in the United States Messi department store, Norton department store, respectively, in Beijing and Shanghai site selection.

The intervention of "department stores" will bring pressure on Chinese department stores, especially the classic department stores.

Under pressure, department stores must face the diversification, individuation and high quality of customers' needs.

Not only is the female thematic department store with the gradual subdivision of the department store market, but the business of "small theme department store" has begun to become more and more popular.

In addition, the Wangfujing "hQ Shang Ke" department store, as well as the buying department stores represented by lankoff department store and NOVO department store, push the department store into a modern commercial street or SHOPPINGMALL with a wide range of commodities.

The department store, as a professional shop for the purchase of goods, began to differentiate into two levels. The emergence of the two class of popular fashion goods and luxury goods has further subdivided the market.

Department stores, which are characterized by commodity management, are developing towards categorization and specialization, and the establishment of comprehensive supply chain cooperation with brand suppliers has become the distribution channel and service platform of brand suppliers.

Competition needs a hundred flowers. Today, China's department stores are divided by price and consumer groups. There are classic department stores, fashion department stores and mass department stores.

In recent years, with the trend of department stores, department stores and department stores, and the rapid development of B2C and C2C e-commerce enterprises, there has been a great impact on traditional department stores, supermarket stores, professional stores and professional markets.

Traditional comprehensive, small and comprehensive department stores will be less and less. In the future, department stores will no longer operate all inclusive commodities, but will find more varieties from a few large categories of commodities and take the road of characteristic department stores, theme stores and professional department stores.

Environmental changes are forcing the department stores to find new breakthroughs.

The department stores must quickly pform their business to business format.

We see that more and more new department stores are pforming their roles and functions in a completely new way of operation.

summary

In 1980s, China's large department stores grew and expanded in quantity and scale, creating a myth of "department store" format.

Since 90s, with the deepening of opening up to the outside world, the efficiency of Chinese retail enterprises has declined greatly in comparison with international retailers.

Faced with the pressure of competition, China's retail enterprises, which are becoming more and more crisis conscious, have gradually begun to break through and seek their own way of development.

Traditional department stores have pformed into modern department stores, and their business models, brand choices and business formats have gradually broken through and changed.

From self to joint and then to the emergence of the buyer system; from the "1000 stores side" to the differentiated operation and private brand try; from single one hundred store mode to shopping center and theme department store development.

China's retail industry has undergone 20 years of vicissitude and growth, and is undergoing a shuffle and gradually matures.

The healthy and harmonious development of China's retail industry needs both the guarantee of effective government regulation and the positive innovation of retail enterprises, so as to form their own unique competitive advantages.

In the future, with the reconstruction of government regulation and the reshaping of retail enterprise strategy, China's retail industry will usher in a more rapid, stable and sustainable development.