South China Sea Shoe Enterprises To Cope With Foreign Trade Difficulties

Informed by the Nanhai inspection and Quarantine Bureau, the export volume of footwear in the South China Sea has dropped by nearly 30% in the first quarter of this year, due to the impact of international trade as one of the main export areas of footwear exports in Guangdong. shoes The output of such enterprises has been shrinking. Under the difficult situation, enterprises have come up with countermeasures.

　　 Sharp reduction in orders

It is reported that footwear exports in Guangdong are mainly concentrated in Dongguan, Huizhou and the South China Sea. The products are mainly exported to the United States, the European Union, the Middle East, Russia, Japan, Hongkong and other countries and regions. In recent years, the footwear industry is among the five main export products of the private enterprises in the South China Sea.

South China's Wufeng shoe factory is mainly exported to the United States and Israel. The factory official told reporters that orders had fallen sharply in the past two years, especially in the US, where orders fell sharply, and the number of employees dropped from more than 600 last year to more than 200 now.

Wu Feng shoe factory is only a microcosm of the austere situation of shoe export in South China Sea. Nanhai Yubao Footwear Company exported 98% of its products to the United States. Orders in the first quarter of this year are very light, which is less than 50% compared with last year. Due to the reduction in orders, the company currently has only about 900 people, and before 2009, there were at most more than 2000 people. Nanhai shoe factory in South China Sea, the responsible person said, the factory's products are mainly exported to Europe and America. Since the financial crisis in 2008, consumers' willingness to consume in Europe and America has decreased, orders have dropped sharply, while domestic exchange rates have risen. Raw material The increase in wages and the increase in factory rent have greatly increased the cost.

"Employees are now reduced from more than 10 thousand of the highest peak to three thousand or four thousand now. Wages in the mainland are gradually rising. Wages in the Pearl River Delta have no advantages. The shoe factories are working harder and the pollution is relatively large. Nowadays, young people are reluctant to work in shoe factories." The person in charge said.

Taking a look at the overall export situation of the South China Sea shoe enterprises, the South China Sea entry exit inspection and Quarantine Bureau statistics show that in the first quarter of this year, the South China Sea exported 16 million 549 thousand pairs of footwear products and 103 million 229 thousand US dollars, compared with the same period last year, the number of footwear exports in the South China Sea dropped by 27.6% in the first quarter of this year. The demand for major trading countries has been greatly reduced. In the first quarter of this year, the number of footwear products exported to the United States, Japan and Hongkong decreased by 30%, 33% and 50% in the first ten countries and regions of the South China Sea footwear exports, which had a huge impact on export volume. Only Russia and the United Kingdom achieved positive growth.

"Although the export volume has declined, the export volume has increased by 14.7%, mainly due to the fact that the proportion of leather shoes with high value has increased by nearly 40%, while the proportion of other footwear exports has decreased." The South China Sea inspection and Quarantine Bureau's textile and light division responsible person said: at present, the South China Sea mass production low price mode of operation is difficult to continue, many export footwear manufacturers reduce the production of PU shoes and cloth shoes, increase the proportion of leather shoes with higher added value, and enhance the RMB exchange rate and the price of raw materials, resulting in the average unit price of footwear exports from the South China Sea increased from 6.24 US dollars / double to 9.88 US dollars / double.

　　 Some enterprises are going to set up direct selling outlets abroad.

The export of shoes enterprises in South China Sea has been shrinking since 2011. In 2011, South China Sea The inspection and Quarantine Bureau's footwear export inspection batch is 14122 batches, the number is 40 million 860 thousand pairs, a decrease of 10.3% compared with the same period, and the quantity reduced by 47%.

The head of the textile inspection division of the Nanhai inspection and Quarantine Bureau said that under the influence of multiple factors such as RMB appreciation, raw material price increase, labor cost rising and labor shortage, many footwear export enterprises were forced to reduce production or turn to the domestic market. Among them, the Taiwanese footwear export enterprises in Nanhai had a significant reduction in output. According to statistics, the number of Taiwanese footwear export enterprises in the South China Sea decreased by more than 20% in the first half of last year.

　　 How can enterprises cope with difficulties?

"We want to transform into domestic sales, but it is very difficult to worry about not finding good customers. We are now trying to improve the quality of products and increase the added value. In addition, we need to reduce the number of managerial cadres in Taiwan and reduce the cost of management." Wu Feng shoe factory official said. For the problem of the loss of front-line staff, the factory plans to recruit workers with more adequate provincial government departments. Nan Xin shoe factory also said that the main strategy is to set up factories in the mainland where labor force is relatively cheap, and reduce the scale.

In the South China Sea Ma Anne shoe factory, the products are mainly exported to Russia. The person in charge told reporters that because of the sharp rise in raw materials this year, the factory rent and staff salaries have also increased significantly. The front-line employees can get three thousand or four thousand yuan a month, which costs a lot of pressure, but foreign customers do not accept price increases. Russia has cracked down on gray clearance in recent years, and the cost of going to the customs is high. At present, profits are also shrinking. "We plan to establish direct sales outlets in Russia to improve product profits."