Discussion On Ordering Skills Of Down Jacket Agents

As a down jacket agent, you must have a personal feeling. Every year during the peak season, there will always be an untimely supply of goods, which will affect the sales performance. If there are too many orders, the stock will be too large.

Therefore, we all know the importance of placing orders.

The premise of doing a good job in sales is to have sufficient and marketable goods to meet the sales demand and reduce unnecessary inventory.

The key is how to ensure that there are sufficient and marketable goods in the area. The key is to see the agent's insight, foresight and analysis ability to the market and products.

Very soon, it is time to start ordering again. According to the actual situation of last year and the problems in the order, we will summarize the basic points of the order and make a sharing with the agents of the down garments.

First, to understand the needs of the market, communicate with experienced, reasonable distributors, cabinet leaders and salesmen to understand the product categories, styles, colors and sizes of market demand.

Two, to grasp the order size, we divide the new orders and sales into three stages, that is, the early, middle and late stages.

1, because the fashion style and color have not been tested by the market, they are not allowed to be ordered at the early stage. Therefore, the order quantity should be small and not suitable for large ones. Only the key shopping malls and key stores can be sold abroad for trial sale. The larger the order quantity, the greater the inventory risk. Of course, the regular products can be ordered more appropriately.

2, through the key shopping malls and key stores, and through the collection and analysis of sales information, medium term orders can be targeted to increase the order quantity of fashion and conventional products according to market demand.

3, the late orders are very important. There are two main functions: first, adjust the deviation between the color and size of the pre and medium-term orders in order to achieve the overall balance effect; two, focus on the key selling products, and concentrate on the mainstream styles and mainstream colors of several good markets to play a decisive role in the sales volume.

Generally speaking, the risk of post order inventory is relatively small, but it is closely related to the weather conditions.

Three, the number of orders should be reasonable.

1, we need to improve the accuracy and referability of the monthly and weekly quantitative plans. Last year, many of our agents were not allowed to sell out during the peak season.

2, adjust the quantity of orders according to the monthly and weekly quantitative plans in the range of plus or minus 40%.

For example, if the quantity of a weekly plan is 30 thousand, the number of actual orders can not exceed 4 or 20 thousand, at least 1 or 80 thousand, which will be decomposed later. ({page_break})

3, put an end to the phenomenon that some agents issue 100 thousand orders at a time, which will be the main reason leading to unreasonable stock.

Four, color and size should be accurate. Generally speaking, light colors are more suitable for young people to wear smaller color sizes. Suitable for middle-aged and elderly people, the size of the color should be too large. Some styles such as size are not allowed to be seen at once. They need to be closely monitored during the sale. When the middle or later stage, the order is larger or smaller, and the size should be adjusted reasonably so as to achieve the overall balance.

But be careful not to be misled by the market, for example, in the Hubei market last year, because we suggested that Hubei size is basically the same as that of Jiangxi, the small code is good to sell, but during the actual sales season, due to the lack of big codes in the off-season sale, the terminal business has ordered a large number of large sizes when the order is being booked in the current season.

Because the agents did not find a detail, when the anti season sales, because prices are generally relatively low, consumer groups are mainly concentrated in the elderly, while the elderly generally prefer to wear a large or loose.

Five, the order should be adjusted according to different periods and needs, including styles, colors and sizes.

For example, in the early days of sales, women's fashion and short sales were mostly in the early stage of sales. In the middle of sales, the sales of men's money and middle sales were mostly. The sales volume of men's money increased gradually. By the end of the year, the sales volume of women's long and long sales increased steadily, and the sales volume of male bread and men's discounts increased significantly.

Therefore, in different periods, the order must have different emphasis. We should constantly adjust the key points of order so as to meet the needs of sales in different periods, so as to increase sales rate, reduce inventory rate, maximize sales and minimize inventory.

Six, in the winter sales work, we must pay close attention to the weather conditions, and make reasonable adjustments according to the monthly weather forecasts.

For example, last December, the weather forecast said that there was cold air. Due to the large number of goods in each area, some agents did not pay enough attention to it, and did not plan to add the goods in time. Later, the weather became cold and lasted for a long time, which led to a shortage of supply in the market.

Seven. Emergency measures after the shortage of supply sources. On the one hand, we must contact the head office for urgent assistance to speed up the production and delivery of orders.