Japanese Apparel Industry Enters China'S Market

After the 2011 earthquake, the cost of prices rose.

Previously, clothing manufacturers in Nagoya and Gifu have launched sales activities in China through the sales mode of direct outlets and agencies.

But in addition to Rio Yokoyama and other individual companies that sell children's clothing in department stores, most of the other companies ended up failing and had to withdraw from the Chinese market.

The lack of retail experience and the difficulty of selling goods are the important factors that cause the Japanese enterprises to fail in China.

But since last year, the development strategy of Japanese Monopoly chain stores has achieved some success.

Island village has launched a series of shop development plans, and negotiations with agents have gradually entered formal.

Sales of SUNRALLY GROUP in mainland China last year were about 10 million yen; Dan Yu had sales of about 50 million yen (including Hongkong, China), and Japanese products such as women's wear and baby clothes were about more than 100 million yen.

Although Takihyo and other companies

But for foreign-funded enterprises, there are high cost problems even in China's domestic market, which has received great attention.

According to China's relevant standards, the demand for foreign goods sold in China is accepted by GB national standard.

The implementation of this regulation is exceptionally strict, and there are many cases of foreign production retailers being banned.

For example, according to the regulations of GB, China has strict standards for formaldehyde and azo dyes in clothing, and the cost of each 2000~3000 species is 2000~3000 yuan, which is too expensive for Japanese enterprises to sell 10 pieces of ~20 products. These enterprises are often women's clothing enterprises of many varieties and sizes. So most Japanese apparel enterprises have stipulated at least 500 sales requirements for each variety.

Generally speaking, it is not easy for Japanese enterprises to take root in China.

But the chairman of the village company said optimistically that the overall cost of Japanese products entering China will indeed increase, but the impact on the price of each commodity is not great.

Most Japanese companies have also expressed their optimism about the Chinese market. In addition to dealing with the GB problem, future Japanese enterprises will continue to increase personnel training and strive to become bigger and stronger enterprises in China.

Facing fierce competition in the domestic and international market, China's Japanese funded enterprises have launched a more intense market competition.

In order to become the final winner, every company has its own characteristics.