Retail Industry: Go Out Of The Valley And Seek Innovation

The retail industry is experiencing the most ebb and flow in the last five years, and this is not alarmist.

In April 11th, Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce in Nanjing, said that after deducting the price factors, the actual growth rate of consumption in 2011 was only 11.6%, 3.2 percentage points lower than that in 2010, creating a new low of nearly five years.

The sales figures for the first few months of 2012 are still more than those in 2011.

Although official data have already shown that consumption figures for 1 and 2 months of this year are not optimistic, the Spring Festival this year is one month ahead of previous years in various analysis reports, and is considered to be an important reason for the decline in consumer data.

In fact, the impact of the Spring Festival is exaggerated, and the real "hidden danger" is underestimated.

According to the data disclosed, retail sales of consumer goods in 1-2 2012

Information from retailers in the three tier cities shows that the decline in consumption is not limited to tier one cities, and may even be more obvious and more advanced in lower tier cities.

"Since last November, sales have dropped significantly, with a drop of about 8%."

Li Jun is the president of Jiangyan supermarket in Jiangsu. Jiangyan is a county under Jiangsu Yancheng area. In a sense, Jiangyan represents the three or four line city.

"Sales decline was the most serious in 1 and February this year, and there were some signs of improvement in March, but it still remains to be seen.

According to Zhao Ping's research, the retail industry accounts for 70% of the total retail sales of consumer goods in China. The performance of the retail industry is directly linked to the growth of consumption in China's GDP "three carriages" this year.

"Inflation has become the biggest drag on retail growth."

Information from the retail chiefs, the increase in wages, pportation costs, and rising commodity prices has become an important reason for the decline in the growth of consumer data in the first quarter of this year.

How to deal with these challenges has not reached a consensus.

"Abandon the price war and create new space with innovative differentiated services."

Wang Wei, the general manager of Anhui Le City Investment Limited by Share Ltd, represents a mainstream idea in the industry - the retail industry needs to be fundamentally changed.

"The market model, which has been widely valued and sought after, is moving towards the end with the rent rising. The standard supermarket is expected to rise again.

The difference is that in the future competition, service will become the key. "

Wang Wei believes that in the current retail format, the retail business has become a "property manager", earning profits through the management of the super shop, and bringing the promotion and management of the goods to the enterprise.

In addition, the most popular online shopping is also considered by many enterprises in the industry to be one way out.

Liao Honghui, vice president of WAL-MART's China government affairs and government relations, said WAL-MART will be committed to the development of the Chinese online market in the future and regard online shopping as a new business growth point for WAL-MART.

Prior to this, WAL-MART put forward a takeover bid for shop No. 1.

Li Bin, executive vice president of suning.com, also said: "Suning will treat the online shopping business and the main business in the same level, and the future Suning mode should be" WAL-MART + Amazon ".

Suning.com's goal in 2012 is to protect 20 billion against 30 billion.