How Can We Reverse The Trend In The Market Downturn?

Not long ago, Batman 6: Dark Knight staged a big opening week, setting a record high in box office records.

This is certainly not surprising, even though all the previous hype about this movie is mainly based on the tragic death of young actor Ledger, who plays the vengeful God Joker in this film.

But you may not know that in addition to Warner Bros.'s success this week, box office records in the United States also hit an all-time record.

Why do universal think tanks choose to publish Mamma Mia on the same week (adapted from Broadway musicals, a musical composed of famous ABBA Choir songs) as a giant bomb this summer? The answer is: competing strategies for confrontational programs.

Universal Studios clearly know that Batman films are the most popular trump card, especially for young male audiences. Batman will never make a difference in this market segment, while Mamma Mia uses the attractive ABBA chorus's original soundtrack.

But they bet that for those groups that are attracted by Mamma Mia, such as older groups and women, they will not have much crush on the dark knight.

As a result, they won the bet. Mamma Mia's box office revenue reached 27 million dollars, ranking the top of the box office in the first week of the show.

go against the stream

Antagonistic program competition strategies are usually used in radio programs, television networks and movie studios to attract viewers who are not interested in the programs provided by their opponents.

That's why the "animal world" launched the American Football Super Cup in February, when the knitted program was broadcast on your own hands-on network.

Similarly, the National Radio and television station (NBC) has also adopted an antagonistic competition strategy for the Beijing Olympic Games.

It is not surprising that competitive program competition strategy is also feasible in other business areas.

For example, fast service restaurants use adversarial programs.

However, Carl 'sJr. did not do so.

The chain has recently launched a new product, the Big Mac breakfast sandwich, which contains 730 calories and 47 grams of fat. The notes on the label are "breakfast like hamburger patties."

Over the past few years, Carl 'sJr has openly rebel against the trend of the industry through the introduction of large and overweight sandwiches.

When competitors compete to enter a healthy consumer market, Carl 'sJr. is proud of the fact that he can provide giant fast food for "giant addicts" - hungry young men.

The competition strategy of this company's confrontational program makes it stand out in the fast food industry.

Market opportunities in hidden rules

Southwest Airlines's DNA also has "rivalry" competition.

It is very effective to take competitive strategies (sometimes even counter intuitive strategies) to attract people's attention and make their brands stand out.

Put more products instead of fewer products in your own basket.

Sales based on a narrower, not broader market segment.

Adhere to the principle of no inclusion in certain matters.

When all competitors get together on the same road, you have to "oneless-traveled".

This strategy may shut out some people, but it will also bring you other people.

The development of every industry depends on the traditional wisdom of the industry.

Try to identify the traditional practices of your industry and consider: if you reverse some of the rules, what will happen? Perhaps you will gain unprecedented gains.

Of course, you may find that one or two of these ideas are crazy and absurd. After all, the success of anything is just a possibility.

"Five no" in the market downturn

In fact, no matter who you talk about the market economy situation in 2009, the conclusion is not optimistic.

Unpredictable, slow, desolate, harsh, and depressed, all these words can be used to describe the balance of payments in 2008.

The Pool Co, the authoritative financial analysis agency, believes that the economic difficulties we have experienced are due to the oil price of the credit market turmoil and skyrocketing, and the situation will be even worse by the beginning of next year.

Now, the real estate market can be restored, and oil prices have remained high.

This means that the economy will face more severe challenges, whether in the United States or in other countries.

So what strategy should the company take? Perhaps the slow development of the economy has affected your business. Maybe you are not sure when it will strike your business.

In either case, the most important thing is to remain rational and act according to circumstances.

The following are the easiest mistakes a company can make in a difficult market.

First, be smart and save a little bit. Don't panic.

The current dilemma will be the same.

The economy will experience cycles of expansion and contraction, which is what we all learned in university economics class.

The problem is, for academics, they only point out that the economic development is cyclical, like those of the famous monks, while people in the real business world must undergo severe economic challenges.

Everyone is happy with the economic expansion, but the contraction is painful.

If you are smart enough to manage your balance sheet, you will be able to ride out slow growth or even zero growth.

You must take some reduction measures, but be careful when cutting fat, and try to avoid "muscle" reduction.

Second, do not cut marketing costs in the downturn. You are actually making concessions to competitors.

Wise marketers know that the market is in a downturn, and that is a good time to gain market share.

They know that by keeping the budget (or even increasing the budget), they may not get the lead in the downturn, but they will gain more market share from a long-term perspective.

In the market downturn, the amount of marketing money is like the oxygen on Mount Qomolangma, the less oxygen in the air, the more oxygen you have.

It is obvious that you are right in reducing the marketing expenses during the market downturn.

Third, do not pursue other businesses and lose focus.

When customers and consumers feel uneasy about their economic development prospects, they cut costs.

This means business opportunities are reduced or the volume of pactions decreases.

But if you try to widen the product line, or provide more service products, and try to get more customers' favor, you may have more reasons for your customers to stay at home and reduce expenses.

In an expanding market environment, for some reason, you do not chase a particular group of consumers, and this reason is still in the economic downturn.

Do your best to focus on areas or skills that you are good at, and provide better products and services to your best customers.

It is very effective to take competitive strategies (sometimes even counter intuitive strategies) to attract people's attention and make their brands stand out.

Put more products instead of fewer products in your own basket.

Sales based on a narrower, not broader market segment.

Adhere to the principle of no inclusion in certain matters.

When all competitors get together on the same road, you have to "oneless-traveled".

This strategy may shut out some people, but it will also bring you other people.

The development of every industry depends on the traditional wisdom of the industry.

Try to identify the traditional practices of your industry and consider: if you reverse some of the rules, what will happen? Perhaps you will gain unprecedented gains.

Of course, you may find that one or two of these ideas are crazy and absurd. After all, the success of anything is just a possibility.

"Five no" in the market downturn

In fact, no matter who you talk about the market economy situation in 2009, the conclusion is not optimistic.

Unpredictable, slow, desolate, harsh, and depressed, all these words can be used to describe the balance of payments in 2008.

The Pool Co, the authoritative financial analysis agency, believes that the economic difficulties we have experienced are due to the oil price of the credit market turmoil and skyrocketing, and the situation will be even worse by the beginning of next year.

Now, the real estate market can be restored, and oil prices have remained high.

This means that the economy will face more severe challenges, whether in the United States or in other countries.

So what strategy should the company take? Perhaps the slow development of the economy has affected your business. Maybe you are not sure when it will strike your business.

In either case, the most important thing is to remain rational and act according to circumstances.

The following are the easiest mistakes a company can make in a difficult market.

First, be smart and save a little bit. Don't panic.

The current dilemma will be the same.

The economy will experience cycles of expansion and contraction, which is what we all learned in university economics class.

The problem is, for academics, they only point out that the economic development is cyclical, like those of the famous monks, while people in the real business world must undergo severe economic challenges.

Everyone is happy with the economic expansion, but the contraction is painful.

If you are smart enough to manage your balance sheet, you will be able to ride out slow growth or even zero growth.

You must take some reduction measures, but be careful when cutting fat, and try to avoid "muscle" reduction.

Second, do not cut marketing costs in the downturn. You are actually making concessions to competitors.

Wise marketers know that the market is in a downturn, and that is a good time to gain market share.

They know that by keeping the budget (or even increasing the budget), they may not get the lead in the downturn, but they will gain more market share from a long-term perspective.

In the market downturn, the amount of marketing money is like the oxygen on Mount Qomolangma, the less oxygen in the air, the more oxygen you have.

When marketing costs are cut down in the market downturn, it is obvious that you are making concessions to competitors.

Third, do not pursue other businesses and lose focus.

When customers and consumers feel uneasy about their economic development prospects, they cut costs.

This means business opportunities are reduced or the volume of pactions decreases.

But if you try to widen the product line, or provide more service products, and try to get more customers' favor, you may have more reasons for your customers to stay at home and reduce expenses.

In an expanding market environment, for some reason, you do not chase a particular group of consumers, and this fourth, do not discount sales.

In the market downturn, it is easy for enterprises to take discounted sales as a matter of course. On the one hand, it is for the benefit of the enterprise (it is beneficial to business drive), and on the other hand, it is for the benefit of the customers (they live hard and need help).

But no matter the situation is good or bad, in the view of consumers, the price is discounted and the brand is also discounted.

In 1990s, Burger King, a famous fast food chain in the US, sold its two big Mac BigMacs and Whoppers frequently, so that the consumers were trained to be willing to pay the full price. In order to solve the problem of insufficient profits, Burger King spent many years.

Therefore, you must be careful and careful about this problem.

You can replace discount strategies with price reduction strategies.

Fifth, do not neglect your staff.

We are in a 24 hour information world where people can get any news at any time, including economic news, of course.

If your business has been dragged down, and your employees are uncomfortable, you must.

No one can know what will happen in the next few months.

We may soon get out of the economic downturn, or we may experience a more difficult period.

But customers and consumers still need to eat. They still need pportation, entertainment, electronics, tractors and other machinery.

When the market starts to pick up again, only those who are in their proper position can develop rapidly.

Fourth, do not discount sales.

In the market downturn, it is easy for enterprises to take discounted sales as a matter of course. On the one hand, it is for the benefit of the enterprise (it is beneficial to business drive), and on the other hand, it is for the benefit of the customers (they live hard and need help).

But no matter the situation is good or bad, in the view of consumers, the price is discounted and the brand is also discounted.

In 1990s, Burger King, a famous fast food chain in the US, sold its two big Mac BigMacs and Whoppers frequently, so that the consumers were trained to be willing to pay the full price. In order to solve the problem of insufficient profits, Burger King spent many years.

Therefore, you must be careful and careful about this problem.

You can replace discount strategies with price reduction strategies.