Hangzhou Women'S Wear Business: Market Saturation, "Can Not Afford To Hurt"

In the past, it was hard to do business, but the booth could not be rented out.

Why did clothing shops fall in value?

The rental price of Sijiqing and North Central stalls decreased by 20%.

For a native Hangzhou citizen, Miss Yip has a feeling this year: she used to feel very blocked every time when she passed by Feng Jie Road near the market in the north of the ring road.

But now, there are some "low rent" and "pfer" notes on the door of the first floor of the first floor of the ring. There are some cold and cold spots in the market in the afternoon.

"This year's clothing business is not good to do", "the former stall is a sweet pastry, now it is not so delicious"...

Recently, the reporter visited several well-known wholesale and retail markets of clothing in Hangzhou, and heard such voices from many households.

"Since last November, the clothing business has not been done well, and the booth price can not be rented."

Mr. Zhang, who runs the clothing wholesale business in North China, says that the rent on the first floor of the market is 7 to 20 percent off this year compared with last year.

Last year, the rental price of the booth in his market was nearly 160 thousand yuan, and this year it dropped to more than 130 thousand yuan.

Reporters found that there was a car park near the parking lot.

"

Not only in North China, but also in the reporter's visit, it is found that as one of the largest clothing distribution centers in the country, there are similar situations in Sijiqing's clothing characteristic blocks in Hangzhou.

Mr. Du, who has been doing wholesale business for many years in Sijiqing, told reporters that every year he could rent out the stalls of the old market in Sijiqing, which could have a considerable income. But this year the situation is not good. Last year, it could also sublet 380 thousand yuan to a high price booth. This year, it only traded at a price of 300 thousand yuan.

"At present, the rent in Sijiqing has fallen a lot, unless it has been rented out before."

Through the clothing market such as Hangzhou Sijiqing evergreen market, reporters have seen many "rental" or "pfer" advertisements.

Yuan Weidong, Secretary of the Party branch of the Hangzhou Sijiqing clothing characteristic district management committee, told reporters that at present, most of the stalls in Sijiqing are the first generation of entrepreneurs. The rents of the stall owners to the market increase slightly every year, but the rents to other people have declined this year.

Many stalls were rented before the Spring Festival, but some stalls have been sublet until now.

The rental price of stalls this year dropped by about 20% compared with last year.

Phenomenon

Booth for clothing wholesale market:

The difficulty of subleasing is down by about 20%.

The operator who produces Hangzhou women's clothing is:

Market saturation "can not afford to hurt"

Insiders believe that some of the current Sijiqing clothing market stalls.

For this reason, Mr. Du, who has been making wholesale dresses in Hangzhou with his family for six years, has a deep feeling.

"This business sometimes feels that it is better than not to do so. This year, the booth rent is about 170000 yuan, the rent is about 500 yuan per day, and the two workers' labor cost is 300 yuan per day, plus taxes, water and electricity charges, air conditioning fees and so on. They do not calculate their own wages, and the cost is 900 yuan per day.

Today, we only sell twenty or thirty clothes, but not 500 yuan. "

He counted his fingers.

"In the past, when business was good, about 400000 clothes were sold every year, but business began to decline last year.

There are too many markets and too many goods to sell. The cost is 30 yuan, and the processing price is only 10 yuan.

It has been raining before, and some of the new businesses in the market have not been supplemented.

Now six or seven of the ten stalls are in deficit.

"Now there are a lot of goods in factories, department stores, supermarkets and homes, and the market is saturated and business is hard to do.

Don't mention that the clothing processing and wholesale market is springing up all over the world. There are 18 specialized clothing markets, more than 12000 stalls and more than 8000 merchants in Sijiqing's clothing characteristic blocks.

If clothing exports do not go, it is difficult to digest domestic demand alone.

In the whole domestic market, because of the shrinking demand of foreign trade in garment industry, some enterprises have changed from export to domestic sales, which has caused some pressure to the enterprises and operators who originally sold the domestic market.

Domestic labor costs are now competing for cheap labor in Vietnam and India.

Some of the garment factories recruited the drivers, but they did not work. The lathe workers went off, and our factory also shut down for more than 10 days.

Mr. Du sighed helplessly.

"The quality of the market business is not a factor. It is affected by the overall economic environment of last year, including climate and economic factors, especially the financial crisis abroad and the European debt crisis.

The whole economy is like a chain, which industry has problems, the whole economic operation will slow down, and no industry can do well. "

Chen Haijun, general manager of Sijiqing Suhang clothing market in Hangzhou, analyzed this.

"The clothing industry is almost the same as agriculture. In the final analysis, it also depends on the weather. The weather also affects consumer psychology.

Over the years, our market from November to the end of the lunar year is the golden age of winter clothing sales, but last year it encountered warm winter, and sales of winter clothing decreased significantly compared with previous years.

As in previous years, the market on the street opened at eighteen, and the spring clothes were on sale. But because of the cold weather and heavy rain this year, the sales of spring clothes were delayed, and the overall business situation was not very good.

And it will be April, when the weather is hot, the spring clothes will not sell.

Chen Haijun said that these factors have led to the fact that the operation and leasing of the clothing market are not as good as in previous years.

In addition, Yuan Weidong said that this year's clothing business difficult to do, but also with the economic downturn, resulting in a reduction in social purchasing power.

Second, the increase in labor costs is also a factor that can not be ignored.

Now clothing processing, raw materials prices, labor prices, bringing pressure to operators.

Now an inexperienced salesperson in the market is at least 3000 yuan a month, and the experienced salesperson has an annual salary exceeding one hundred thousand yuan.

In addition, the rents of the stalls are relatively high, which has caused some pressure on the operators.

"The market has two higher rental rates, and the stall owner wishes to have a higher rental price."