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Sports Brands Become "Qingming Festival" Promotions, "Winners"

2012/4/8 20:48:00 11

Sports Brand Qingming Festival Promotion

The weather is getting warmer and warmer. Many people are planning to travel.

Therefore, "Sports" and "outing" have become one of the main promotional contents for businesses to attract consumers.

Reporters in some shopping malls and sporting goods stores see sportswear and outdoor products have different ranges of concessions.

An outdoor brand has launched a "buy two piece twenty percent off" discount, which is more than full.

some

Sports brand

Sales staff told reporters that every time there were preferential activities, the sales volume of sports brands would increase significantly.

Take this brand of footwear as an example, this promotion has ten percent off discount for new shoes and a larger discount for old ones.

Consumers can find suitable products whether they are looking at price benefits or pursuing fashion trends.

In the past two or three days, sales of shoes have doubled every day.

The theme of "Romance" is general.

And "Sports"

Promotion

Most of them focus on sports brands, and the range of "romantic promotional cards" produced by businesses is extensive.

Clothing, boots, shoes, jewellery, cosmetics and other kinds of commodities are all on the side with "Romance" and "wedding". Sales promotion of such products has not shown too strong pertinence.

Reporters noted that in this round of sales promotion, spring clothes became the main discount for all businesses, and some winter clothes also began to seize the time to actively "end".

But because of the obvious increase in clothing prices this year,

Consumer

The reaction is relatively dull.

Every year in April and May, accompanied by the wedding decoration "peak" gradually arrived, furniture and building materials market also ushered in the selling season.

Due to the impact of the real estate market, furniture and building materials sales are in a doldrums. Furniture stores and building materials market will not miss the opportunity to promote sales.

The reporter saw that most of the furniture stores have launched promotional activities, but the discounts are general, and the overall passenger flow and sales volume have not increased significantly.

A salesperson said that for furniture and building materials businesses,

Qingming Festival

The sales discount is not the highest, but it can make some consumers who really have the purchase demand get tangible benefits. 51 is still the traditional "discount season" of furniture and building materials industry.

Targeted and planned promotion is the right way.

Reporters interviewed a number of consumers, many people on the current business promotions have been very calm.

Most consumers said that just after "3. 15", it was the Ching Ming Festival. Then there was "51". The sales promotion methods were very similar, and the discount intensity was not attractive.

Therefore, holiday shopping has become a form of leisure, and the desire to buy is not strong.

Many salespeople have the same feeling. Now the mall is doing activities unless the intensity is particularly large, otherwise the volume of traffic is high, but sales increase is not obvious.

Insiders say that the overall market situation is not optimistic due to various factors such as price increases.

Therefore, businessmen are eager to seize all kinds of opportunities to promote sales.

However, the current form of sales promotion is relatively simple, "symbolism" means obvious, and most efforts are not attractive, so it is easy to cause consumers' shopping fatigue and wait-and-see attitude.

From this, we can see that the regular promotion mode that merchants must promote every day is worth studying and deliberate. It is the next step for businesses to focus on launching campaigns in a targeted and planned way so as to achieve sales promotion in a real sense.