Garment Supply Chain Management Is Lagging Behind &Nbsp, And Clothing Enterprises Are Tired By "Fast".

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Electricity supplier clothing enterprises also can not escape this robbery, founded in 2007, fan Ke Cheng pin, in the past 4 years to achieve sales of nearly 4 billion yuan.

However, due to the continuous introduction of new products, marketing is not in place, resulting in an increase in inventory.

According to the Samsung Research Institute, by the end of September 30, 2011, the total inventory of van guest was as high as 1 billion 445 million yuan, and by the end of 2011 and the end of 2010, the figure was 850 million yuan and 198 million yuan respectively.

The fashion of fast fashion has witnessed a series of "acclimatized" phenomena among Chinese garment enterprises.

Orange growing in Huaibei

Zhang Dazhi, senior consultant of management consulting in China's clothing industry for a long time, is still recommending ZARA's successful mode to reporters.

ZARA is both a clothing brand and a chain store brand specializing in ZARA brand clothing. It was founded in Spain in 1975. It is ranked third in the world and ranked first in Spain. It has more than 2000 apparel chains in over 56 countries around the world.

In the past five or six years, the average growth rate has reached 25%. Even in 2008, when Europe was in recession, its growth in the third quarter was still 18%.

"Many domestic enterprises only stay in one aspect of ZARA learning, such as its buyer model, but have little knowledge of other management modes."

Zhang Dazhi told reporters.

Metersbonwe was once regarded as China's closest ZARA company.

Unlike most of the factory based clothing brands, Zhou Chengjian, founder of production outsourcing, created a "virtual business" mode to set off the shackles of his own factory.

In order to understand the operation mode of ZARA, Zhou Chengjian also gave some orders to ZARA's foundry in China, and went to these factories to understand the whole operation process in detail.

Another public learning ZARA is Vic, a business enterprise. A person close to the company told reporters that everyone has been studying the Buyer Mode of ZARA and other fast fashion brands. The so-called buyer mode is to collect popular information and understand the needs of consumers in the retail market, and follow the fashion with the fastest response.

Van collects the popular costumes and elements on the market, plus the designer's minor changes, and then quickly takes the design template to the factory to process.

Any ZARA imitator will be told that keeping low inventory in fast supply chain is the foundation of fast fashion mode profitability.

But because most Chinese enterprises are still in the stage of rapid expansion, for them, more production means expansion.

"Buyer mode allows ZARA imitators to learn widely, but few people learn about supply chain time management and inventory management."

Zhang Dazhi said.

In the clothing industry, these clothes are devaluated every day in the warehouse.

Metersbonwe's net assets are about 3 billion 200 million yuan, while those in the warehouse account for nearly half of its net assets.