6 Chinese Textile Enterprises Were Identified As "Pseudo Italy Brand".

Business Association, April 6th, interview with Dai Shengqiao, head of Intellectual Property Department of Italy Foreign Trade Commission

At the twenty-fifth China Beijing international gifts, gifts and housewares (spring) fair, which was just concluded in 2012, Giovanni de Sanctis (Dai Shengqiao), head of the Intellectual Property Department of Italy Foreign Trade Commission, discovered the "fake Italy brand" which has been confirmed from mainland China and Hongkong.

He said that at present, the Intellectual Property Department of the Italy Foreign Trade Commission has submitted to the State Intellectual Property Office of China 30 "

- China brand wearing Italy mask.

Dai Shengqiao said, "these brands are known to be from Italy, belong to a group in Italy, and imported from Italy, etc., indicating to consumers that they have some connection with Italy.

We investigated the registration information of enterprises from the open database of the exhibition, China commerce and Industry Bureau website, trademark bureau website and so on for 1 years, and found that these information are all virtual.

Dai Shengqiao took JAJEMoN (Jia Jia Meng) as an example to explain the whole process of forensic investigation.

He said: "

In addition, Dai Shengqiao showed their other brand evidence to reporters: the Beijing Texas fashion necktie Co., Ltd. announced on its brochure that it introduced the Nino Ferre brand in 2001, and called the brand the famous Italy men's wear designer brand, which has a history of 150 years.

Dai Shengqiao said, in fact, the brand did not register in Italy.

There is a similar situation in the old man (International) Limited, Tian en Teti Limited (Hongkong) and Shanghai Heng Xuan Business Co., Ltd.

After being exposed, some brands took the initiative to admit to the Italy intellectual property department that they were selling high prices and increasing sales volume to name "Italy", while others refused to recognize the source of counterfeit brands.

This prompted Dai Shengqiao to tell the truth to Chinese consumers.

What does it originate from Italy?

The above cases show that most of the enterprises that have been identified as fake Italy brands are not registered in Italy at the moment. Can it be considered as long as they are registered in Italy?

In fact, it is not.

Italy Pochini International Group Co., Ltd., which listed the list of home furnishings, was confirmed as a Hongkong company and was founded in Hongkong in 2005.

The "Pochini" trademark was only registered in Italy in 2010. It was later than the time when the trademark was registered in China, and all its citizens were Chinese citizens.

The Intellectual Property Department of Italy identified the brand as "not a famous trademark in Italy".

Dai Shengqiao said: "in addition to the real export brands from Italy, the brands of other countries can not be called Italy brands even if they are registered in Italy.

Just as BMW motor also has a registered company and trademark in China, why do you think BMW is a German brand? This is because BMW's main components come from Germany, and the main production process is completed in Germany.

The words "Italy brand" have strong sources suggesting that they are not simply registered.

At present, many international brand products are produced in China, so consumers in the domestic market see that the brand from abroad is not unusual, and some brands just use this point, deliberately blurred the concept in the propaganda language and become a "pseudo international brand".

Consumers have the right to know the truth.

Recently, the news of the "Italy government's Anti China crackdown" has been bubbling with excitement.

Dai Shengqiao wishes to clarify: "the Intellectual Property Department of Italy was officially launched at the end of August 2010. Our original intention is not to find fake Italy brands, but to help Italy enterprises understand the relevant laws and regulations of China's intellectual property rights and the operation mode of the system so as to promote their development in China.

It is accidental to discover and investigate these fake Italy brands, and this is just part of our work, not all. "

"When I visited Italy enterprises in the Beijing market, I found that some brands that claimed to be from Italy were not right.

As an Italian, I can smell different brands, but I can't be 100% sure. But when I ask for more details, they are more suspicious.

He said, "in fact, the impact of this incident on Italy is not great, and the interests of Italy enterprises are not harmed. Of course, the abuse of Italy related signs and cultural stories will have an impact on the image of Italy countries and Italy, but the real victims of this matter are Chinese consumers who are not buying authentic Italy products at a very high price.

I do not mean that the quality of the products of the fake Italy brand is not good. In fact, Chinese textiles are very good, but no matter how the quality of the products is, the enterprises must be honest with the consumers. They must be honest and responsible for their integrity and credibility.

Dai Shengqiao said that Chinese consumers have the right to get real information.

The best result of fake international brand events is to find a solution that will satisfy Chinese consumers and safeguard the order of China's consumer market.